Silicon Valley Technology Commentary & Archives · Est. 2006 3,032 Posts · 2006–2026

June 26, 2009

June 26, 2009 · 3 MIN READ · BY LOUIS GRAY

Slow Down My E-mail and Slow Me Down Too

Slow Down My E-mail and Slow Me Down Too

Even if I may like to gain access to early versions of cutting-edge Web tools and communications apps, there is simply no replacement for e-mail. It remains my starting point to my information consumption each day, and the major thoroughfare for communication, even as I pile on all sorts of social networking activity on its head. Simple access to all my e-mail accounts from any location has become expected, and when anything happens to get in the way, the results are visible right away.

Over the last few weeks, I have been getting worse about responding to e-mail quickly, not due to any lack of interest on my part, or even the result of an increasing workload. Instead, a new working environment, and new rules from IT, are turning processes which should be a snap into an obstacle course - ostensibly keeping them safer, but at a clear cost to me, and I am sure many of you see similar issues.

The first impact comes from the office's hard and fast rule against supporting POP3 activity on the company network. No doubt a preventative move to reduce potential exposure to e-mail borne viruses and malware, or even a move to reduce the export of confidential data, this move means that instead of getting all my Mobile Me mail quickly into my Mail.app, and responding rapidly, I am forced to read messages through the Webmail equivalent or on the iPhone. As we all know, Apple's Webmail for Mobile Me is substandard - with failure being more frequent than success, and the latency has me seeing red, so I tend to view my accounts on the iPhone and delete junk, before responding to a select few and hoping the Mobile Me gods are happy that moment. Usually, they aren't.

So, while my in box was once somewhat clean, it's piling up, and I'm looking less responsive. It's already led to some missed stories, and people resending messages to be sure I got them the first time.

The second impact runs in the opposite direction. Office Exchange mail is not supported on the iPhone - only on company Blackberries (or through Webmail). Now, this means that if I am away from the office, or not at the laptop, I am literally away from company mail.

I haven't seen the official rule on this one, in terms of why iPhones are not supported. Suffice it to say that "it's just the way it is", and that's probably not changing soon. It could be an issue of not wanting to field more outside requests, or a training issue, but this too slows down my responding to messages, accepting calendar invites, or generally feeling connected.

The combination of these two issues finds me doing a lot of e-mail from home, after getting appropriate network access speeds secured, responding to fewer messages or in shorter length, or generally feeling like I am running an uphill battle. It's almost like I am being penalized for going into the office, when things actually go faster from the couch.

And yes, before I hear the cries for me to move to GMail, I am aware that solves issue #1 (I assume), but it won't fix issue #2, and I don't believe I should have to swap out the address I have used for nearly a decade due to this issue.

For those of you who are under similar limits, how do you handle finding roadblocks put in your way?

June 25, 2009

June 25, 2009 · 1 MIN READ · BY LOUIS GRAY

The Marketing 2.0 Revolution: Who Is Driving?

The Marketing 2.0 Revolution: Who Is Driving?

This evening, the San Francisco American Marketing Association put on a panel featuring the just departed from Google Kevin Marks, Jeremiah Owyang, Mark Silva and Robert Scoble. I took notes on the panel and posted them to FriendFeed. These notes are embedded below. The topic was billed as how tech bloggers are pushing the new version of Marketing 2.0, and strayed away from the core topic, bouncing to PR, social media, and how marketers and advertisers can take advantage of these new tools.

In a month, I will be back up here, participating with Guy Kawasaki, Scoble and others, discussing the potential demise of Marketing and PR, hosted by Mark Evans, who just so happens to be the president-elect of the SFAMA and father to triplets.

June 24, 2009

June 24, 2009 · 4 MIN READ · BY LOUIS GRAY

Are Authors or Publications Impacting How You Consume the News?

Are Authors or Publications Impacting How You Consume the News?

Over the last few years, participating in the tech blogosphere and meeting many of the people who create and report on the tech news we read every day has made the entire process of consuming the news more than simply a passive exercise. While in 2005 or early 2006, I may have imbibed any new posts that come to my RSS reader as manna from heaven, reading every word to find out what was new and interesting, I now find that my own personal interactions with the authors, the publications, or even the story subjects themselves is impacting how I take in the news. And I know I can't get zapped with a mind-eraser like in Men In Black to have it all go away.

Many times, I have told you that Google Reader and FriendFeed are my two major tools for information discovery. On a typical day, north of 600 news items hit my reader, and I spend a few hours clicking through FriendFeed, relying on my social connections to fill the gaps. And, given my need to make a decision, in seconds, as to whether I will read the article, click through, comment or share, I am now finding that the name behind the story is as much an element of that choice as the headline or subject would be, try as I might for that not to happen.

Sometimes, if a big story hits, all the major blogs will write about it in the space of minutes. That means, as FeedBurner and Google Reader go to work, I'll see headlines from ReadWriteWeb, TechCrunch, VentureBeat, CenterNetworks, Mashable and others come in a rapid fire. Sometimes, I will just share the first relevant story I come across, only to find that the second or third version of that story from another author is just a bit better. So do I share both, or should I hit "K", go back to that first share and undo it?

And that's not even getting to the real fun part. As time has gone on, I've gotten to learn pretty much the entire matrix of who likes who in this space. Suffice it to say that not every blogger likes his or her counterpart across the aisle - and I am being watched. I get direct messages on Twitter, or separate e-mails, following my actions, whether I shared one blogger's item on Google Reader instead of another, whether I linked to one person's story and forgot somebody else, or even if I went out of my way to comment on one blog that one guy particularly might not like. Truth be told, there's no good way to come out of the mess smiling and seeing that everyone's happy - because for some, you're either with us, or you're against us, and there's no chance for middle ground.

So as those messages pile up, and my own personal interactions with many of these folks occur, by phone, by e-mail, on podcasts, or on Silicon Valley events, I start to read and share the news, not with the virgin eyes of an excited early adopter tech consumer, but more often one that has to consider the downstream response I might get if I click here, link there, or comment somewhere else. And I see the names flow through next to the headlines, reminding me of their previous stories, good and bad, their arguments, public and private, or even, who is in a relationship with who... because sometimes that news gets around as well.

I'll be honest with you - for the most part, I recognize I have been incredibly lucky in almost every case. Even though I don't have my neck out there, turning this blog into my source of revenue, I've had the chance to shake hands with most of my brand-name counterparts out there. Even those who have gained a reputation for being difficult from others have been good to me. My online interactions and my one phone conversation with Dave Winer were very good. Every single conversation, by phone or in person, I have had with Mike Arrington has been very positive. I clearly have had a solid relationship with Robert Scoble, and fellow bloggers like Jesse Stay, Rob Diana, MG Siegler, Marshall Kirkpatrick, Steve Rubel, Brian Solis, Jeremiah Owyang and others. I trade e-mail often with those who are not nearby geographically, including Steven Hodson, Allen Stern and Duncan Riley, enjoyed my one time on This Week In Tech with Leo Laporte and had a great conversation with Loren Feldman at SXSW in Austin. Largely, the tech blogosphere is a positive community, despite the occasional rumble that threatens to pit friends against friends.

And for that I am grateful. I just wonder if it would ever be possible again to go back to a time when I got really excited about seeing the news for the first time, for its sake, and could eliminate any personal impact that might overlay the story - not needing to wonder if one blog broke an embargo, or wonder why one product got sent to another blog and not me. I wonder also for those who are not as embedded in this space, how they are letting blog brands and authors impact how they take in the news. Are you choosing favorites? Do you see names and titles, and skip right by, or can you see beyond the names and learn what you came for?

June 23, 2009

June 23, 2009 · 6 MIN READ · BY LOUIS GRAY

10 Ways Apple's iPhone Leaves Me Wanting More

10 Ways Apple's iPhone Leaves Me Wanting More

Ever since I switched from a Blackberry mobile phone to Apple's iPhone, I've never looked back. In fact, at this point, following a full year's use, I am more likely a bigger proponent of the iPhone than I am of the Macintosh itself - something I never thought I would say. While I've gone on record saying that which operating system you use is not as relevant as it once was, I have yet to be impressed by any real iPhone competitor, including the Android-powered models from T-Mobile, or the Palm Pre. For me, I still hold to my comments back in December, when I said there are two phones in this world: those that are iPhones and those that are not.

But that doesn't make the iPhone perfect. As with any other product, it has its holes - some of which seem to be oversights on the part of Apple. Spurred forward by fellow blogger Tamar Weinberg's comments today on one of her own pet peeves, I thought I would discuss my thoughts.

1) Application Sorting Is Practically Non-Existent

I am hardly breaking new ground here, but as somebody who downloads a lot of iPhone applications, I am well into my 7th page of 16 icons, in addition to the core four applications stored in the iPhone's faux dock. To find the latest adds, I have to finger-swipe six times until I find the right one. Even worse, I often find I don't recognize an app's icon, and will have to go back and forth until it is found. It would be significantly better if I could have some kind of categorization and navigation, almost like Windows' Start menu or the Apple Menu to navigate to games, social networking, etc., or even do something simple like sorting all applications alphabetically.

And for those who say this situation is alleviated with the introduction of search on iPhone OS 3.0, it's hardly the answer. For example, I tried to search for Sirius or XM on my iPhone and found nothing, despite having the Sirius/XM Radio application. Why did this happen? Because the app is named "Online"... I kid you not.

2) Multi-Tasking: Where Art Thou?

One of the bigger selling points for the Palm Pre is its ability to multi-task. Just like I can swipe my finger right to left to flip pages in the Safari Web browser, why couldn't I also do the same to flip between open applications on the iPhone? On the Mac (or any computer) it's assumed that you would have a Web browser an e-mail client, and an office application open practically at all times. But with the iPhone, I have to exit out of the app, go to the home screen and launch something new each time. That's silly.

3) There's No Way to Set Preferences On App Music

The crux of Tamar's complaints today... While some applications let you still listen to the music you are hearing on the iPod when you open them up, the vast majority do not, deciding that whatever music background they have provided, or whatever sound effects they have embedded in their game or other application have precedence. It would be great to set up a way to either mute all background music on all applications from the preferences app, or have them all prompt you upon loading. The worst thing is when you're grooving to a great iTunes track and have it fade down to pick up some ditty on a miniature golf app. (Hat tip to Tamar)

4) Rented Films Still Hog Space After They Expire

When I flew to and from Philadelphia to visit Drew Olanoff, I "overpacked" on rented films from iTunes, grabbing three. I managed to watch two, and still have one left to make time for. But while that one film takes just over 1 gigabyte of space, and I can no longer see the expired rentals (having passed the 24 hour period), I saw even this morning that they were taking 4 gigabytes in total of my available data. I had to go to iTunes and manually manage the films, deleting them myself instead of them just going poof and releasing the space for other music or data.

5) The 3G Toggle Switch Is Buried

Everybody knows that 3G is faster than Edge. But it can suck down battery power like nothing else. As such, I often find myself toggling back and forth between 3G and Edge. But to do so is a dumb process. I have to go to the Settings application, select "General", then "Network", and then choose whether or not to enable 3G.

In contrast, "Airplane Mode" sits atop the Settings app, with a simple on/off switch. Why not put 3G in the same space, or let me toggle it in hardware, like I can with the volume or the on/off power switch? I know I move between 3G and Edge a lot more than I ever find myself switching in and out of Airplane Mode.

6) You Can Only Configure One Exchange Account

Need to manage more than one Exchange account? Well, sorry, you're out of luck. Pick one. While we should in theory be grateful that Apple gave us the option to check our work mail on the go, there are a number of scenarios that can see people needing access to more than one Exchange account. For example, if you are a consultant, and you have access to the Exchange server on your company network, but also for the client address you've been given, you can't run both Exchange accounts on the iPhone - period. It won't even let you try.

7) You Can't Customize Alert Sounds

Apple wants so much control over the way your iPhone looks and sounds, they don't even let you choose what your "New Mail" or "Calendar Alert" sounds are. They are either on, or they are off, period. While I don't expect the iPhone to get to the fun heady times of the mid-1990s, when we could customize our Macs to run all number of soundsets, one would think there would be some alternative ways to hear your alerts.

8) Phone Calls Can Interrupt Applications Altogether

We've all seen how cool it can be if you're listening to music and a call comes in. The music fades down, the call takes place, and then it comes back up. Awesome. But for some applications, the phone call can stop it in its tracks, including the aforementioned Sirius/XM app. Streaming music just isn't treated the same way as iPod music, so it doesn't come back when the call is done.

9) AT&T Exclusivity

As if I even need to bring this one up. AT&T is dead weight holding back Apple's ability to grow. One is a flexible, creative, innovative company. The other is a recovered monopolist who trails the rest of the industry in rolling out cutting-edge features, and expecting you to pay a premium for it. Opening up the iPhone in a legal way to additional carriers could spur a feature race that would accelerate the iPhone's capabilities even further, while possibly lowering prices for customers everywhere.

10) Four Icons In the Dock - Period

Adding on to the pain around not being able to do jack with the way my app icons are displayed on the iPhone, it would be nice to see the iPhone dock work a lot more like that on the Mac. My dock on the Mac features 28 total icons, including the system trash. The iPhone offers 4 and 4 period. I don't expect I should be able to post the two dozen I do on a full size laptop, but why not five or six in smaller icon mode? Why should I have to make the tough call of adding the iPod or the Address Book over Safari?

Don't get me wrong - I am a happy iPhone user. But in the face of additional competition from the Android platform, Palm and others, Apple should be trying to plug any and all holes to try and maintain its product leadership. Targeting some of these issues, and those that you've come across in your use of the iPhone would no doubt go a long way. What else do you think Apple should be doing?