Google's expansion and knowledge of the many things you do online collectively has some corners of the Web distrusting every move the Mountain View giant makes - even when they tell you in advance what they are doing, and how it might effect you. The company's moves toward openness and embracing of standards, though lauded by the tech community, haven't converted the confused masses who often at times seem to be blindly following a Pied Piper of fear, making them think the big G is reading your e-mail, sending updates to the NSA, and really cares whether you look at porn sites or not in your Web history. Take this simmering population, sprinkle on an aggressive push toward converting a private network (GMail) to a public one (Buzz), and the overwrought cries of fear and anguish were as predictable as rain. And now, after ten days of being thrown under the bus by head in the sand privacy-shrieking luddites, Google has had to backtrack again, repeatedly apologizing and now, letting you extract Buzz from your GMail like shrapnel from the field of battle.

Practically without exceptions, the hue and cry around Buzz, beyond those of us who embraced the new social network, was made by people who were not impacted by Buzz' move to "auto follow" in the first place. The examples given, from business partners, or potential headhunters, journalists' sources, psychiatrist clients and other possible unwanted revealings, were conjecture based on a complete lack of reality that ignored the fact that the majority of business e-mail is done through Microsoft Exchange, or if on Google's own products, in Apps, which doesn't yet support Buzz. Professionals leveraging free Web e-mail, which Gmail continues to be today, despite being exponentially better than its other free competitors, are getting what they pay for.


In comparison, the real potential problems with Buzz's gaining attraction, including assumed noise, and lacking of perfect integration into all networks on Day One, have been outshouted by the same people who squirm every time Mark Zuckerberg and the Facebook team move more toward public sharing and search discovery, and away from walled gardens. But again, the shrill minority has taken its pound of flesh, as Google's momentum with Buzz has taken body blow after body blow, primarily from an older generation of tech bloggers and business journalists unwilling or undesiring to embrace today's world of active sharing and aggregation.

After mea culpa following mea culpa, the Buzz team has released the option to disable Buzz outright, deleting all your posts, disconnecting your sites and users you are following. You also have the option to hide Buzz from your GMail (which doesn't make it go away, but hides it from you), in the event you suffer from severe distraction and interruption disorder.

You can find the new setting in GMail, where there is a new Buzz tab, letting you also hide those people you are following, either for your own sake, or theirs.

Amidst the din of the pack clustering around the body of Buzz, kicking at it like a group of children at a 6-year-olds' youth soccer match striking at a ball, some folks have seen beyond the tin foil hat nonsense and told people to look forward to something new. Thomas Hawk says to not listen to the naysayers, adding "they're wrong". But as I said Google blinked at the end of 2007, when the Reader team capitulated to the mob, a recalcitrant public is once again getting caught up in a world of old rules and ideals.

Knowing this nonsense would spring up, I asked Google vice president Bradley Horowitz on the option of "public" and automated friending when getting a preview of Buzz the Monday before its launch. His answer is as useful today as it was then:

"One thing that I have learned is that there are people who will always dislike a change you have made, including not making a change," he said. "We don't want to be prescriptive and say everything is public now. Sometimes it is an intimate sharing of an experience with coworkers, family and giving it to the right audience. The world is not going to abandon one form, but we would like people to have the right tools to make decisions for themselves."

Now the decision is truly in your hands. Want out of Buzz? Go to your GMail, click "Settings" and click "Buzz", and you can opt out of what is proving to be a very interesting network. Should you choose to instead embrace innovation, you can find me here: http://www.google.com/profiles/louisgray

Finding Signal in the Real-Time Noise

View more presentations from Louis Gray.

With more data being created and shared in more places by more people, each of whom is more active in each network, it is no surprise that many people are being overcome by the sheer noise of social media and RSS. On Tuesday, I had the opportunity to stop by the Bay Area Real-Time Web Meetup in Oakland and talk about some strategies and tools to help cut through the noise and find the signal. From my6sense (who I am advising as part of Paladin Advisors Group) to Lazyfeed, Mozzler, Cadmus, Twazzup, and others, each can help find personalized or socially recommended content that is more relevant than the unfiltered flow.

The full deck is embedded above, via Slideshare. If you want me to participate in your event, or talk to your company, let me know.

Even if some may find Blippy's purchase records as exciting as reading old receipts, the site is working to make the platform more interactive and appealing. Just over a week after the service, started by Philip Kaplan, a serial entrepreneur, added popular purchases and lively chatter, Blippy also moved beyond text, to include DVD covers of movies rented from Netflix and iTunes application icons, bringing a little more color to the occasionally sterile feeds.

Blippy still has a way to go before becoming a heated forum for conversation about one's purchases, but the product looks to be naturally evolving in a way that mirrors some of the more popular aggregation services out there, pioneered by FriendFeed, and most recently seen in Google Buzz and Facebook.


When items from Netflix and the iTunes store are added to the Blippy feed, Blippy's army of crawlers tries to spider out relevant imagery. Some Netflix videos even sport related movie previews (and in a couple cases, unrelated YouTube videos).


In other news from the week, Kaplan reported that Blippy will soon be debuting an iPhone application. There is an app on the iTunes store now masquerading as Blippy 1.0, but it is not approved.

To watch my boring purchase history, you can find me on Blippy here: http://blippy.com/louisgray.

At the end of January, Twitter introduced local trending topics to show what people in your geography are tweeting about. But some have hoped the service would go further, displaying trends only from those you follow. While that may be on the roadmap, Twitter hasn't promised this feature, and other services are filling the gap. One of the first is Cadmus, which I first profiled back in November as a real-time stream filter.

Cadmus' new introductions, described in the company's blog post, highlight not only topics trending in your stream, but also groups conversations with nested replies to popular updates.

Unsurprisingly, for me anyway, my trending topics in the last few days have been "Buzz", "Google Buzz", "Twitter", "Windows Phone" and "Series", in light of Microsoft and Google's latest announcements.

As with Twitter's Web interface, clicking on a trending topic shows tweets that feature this keyword, but Cadmus, again, only shows updates from those who you are following.

Cadmus' personalization mirrors that of the new Twitter client from Twazzup which we highlighted last month. It too features personalized topics. Cadmus also pulls in content from FriendFeed and RSS.

You can find Cadmus at http://thecadmus.com.