As Andy Beal from Marketing Pilgrim discovered earlier this week, a once-promising news and social networking family of sites, owned by FutureUS, including ones dedicated to sports, Hollywood, politics, and much more, was snuffed out with little warning. In its wake, sites I often visited in the last three years, including BallHype, MacBlips and many others, are gone, and aren't coming back. The move was said to be a "reluctant" one, derived from "continuing shifts in consumption and sharing patterns", which made the sites stodgy dinosaurs in a Twitter and Facebook dominated landscape.Ballhype sparked the genesis of the network way back in April of 2007, gaining visibility not just from me, but from TechCrunch and MG Siegler, before most folks in the Valley had heard of either of us. The promise was to make a Digg-like site focused on specific topics, and tap into real communities. For a while, it worked. Six months later, the Ballhype team went for the glitz of Hollywood and launched Showhype.
The success of these sites, and promise for even more subject-centric vehicles, led to Future US picking them up in July of 2008 for a rumored $3 million, which brought even more sites, including Beltway Blips for politics, spawning an avalanche of "Blips" clones, like MacBlips and GadgetBlips. The sites themselves were very cool, pulling headlines from around the Web by topic and letting you vote them up or down.
But this alone seemingly didn't help the long term success of the network. The engagement once a hallmark of Ballhype didn't make it to all the other properties, and it was well known that Future US scaled back its plans in 2009. Now, it seems the two year experiment has been closed.
The husband and wife team behind Ballhype, Showhype and the rest, Jason and Erin Gurney, ended up being good friends with my own family, and even provided our twins with some of our most-enjoyed toys, after their kids had outgrown them. It seems the social Web outgrew the Daily Radar and Blips sites, and we'll be watching the pair to see what they come up with next.
When
It doesn't take a scholar to recognize the commentary around most 









Social news sites like 
I'd always thought if I didn't like something, I should just skip it rather than calling out that I don't like it. I do bury some items on Digg, if I find them to be duplicates, from shady Web sites, or, punitively, if I see the authors relentlessly pimping for votes on Twitter, but those are exceptions, rather than the rule. So who are these people who are just as likely to vote items down as up? So far, typical social networking behavior has let you play the role of hit and run, disliking an item and taking off, if you have that option, letting you do so anonymously, even if the system knew it was you. In fact,
When I met with Jason and Erin Gurney of 

MacBlips and GadgetBlips users can also submit stories they find from around the Web, and blog owners who write about Mac, Apple and gadgets can register their sites and track activity, to see which of their articles were found the most interesting to the community.
The idea behind MacBlips and GadgetBlips is essentially to provide a single site that finds the very best Mac news and Gadget news, without forcing you to read all the related RSS feeds, and to help you find other Mac-heads and gadget freaks like yourself who like to debate wireless plans, discuss how to switch from Windows to Mac, or just when Apple might release the iPhone Nano.
In the tradition of Ballhype and Showhype, BeltwayBlips aims to bring the hottest political news to the front page by both auto-discovering hot blog conversations through the number of external links, but also adding on users' up or down votes, like Digg. Those hot items receiving many votes in a short amount of time rise to the top, and after some duration, will drop lower in rank.
When my wife and I met with Jason and Erin during a viewing of the NBA All-Star Game festivities at their home this last year, they told me despite its later start, ShowHype's traffic eventually eclipsed that of BallHype, soon becoming the primary driver of engagement, page views, and advertising. But the pair didn't want to reinvent the wheel again and again, making customized sites for the more mundane topics of technology, politics, or religion, choosing instead to keep focused on those things they themselves liked.
As I mentioned in yesterday's story on 


Take the community submission format of 
After claiming our seventh Ballhype Golden Picks contest victory last week, achieving a controversial record score in the process, 


