A week ago, Technorati turned over a new leaf, with the return of charts throughout the company's blog search service. Very quietly, the company also has enabled Web surfers to compare trends between keyword pairs, by using the VS command.

This "officially unsupported" command (per ex-CEO David Sifry), allows for comparisons of what's hot and what's not, over a specific time period, to a stretch as long as six months.

(The code: http://www.technorati.com/search/TERM1+vs+TERM2?authority=n&language=en)

Running a few comparisons myself, we saw more people are blogging about Slashdot than I had anticipated, especially relative to Digg, that the iPhone shot like a meteor to eclipse the iPod, and that a battle for higher profile between Robert Scoble and TechCrunch or Jason Calacanis and ValleyWag just might never be resolved. It's that close.

For all charts: Note the peaks and dips for weekends, as well as the scope of the chart. The most popular keywords register in the thousands, while less frequently discussed items just crack triple digits.

First Up: iPod vs. iPhone



In the Search World: Yahoo! vs. Google



Building a Community: Digg vs. Slashdot (Big surprise here!)



Social Networking: Facebook vs. MySpace
(MySpace plunging, with Facebook eking up...)



Long-Time Tech Titans: Apple vs. Microsoft



New Age Blog Titans: TechCrunch vs. Scoble



Let's Be Friends Edition: Calacanis vs. Valleywag



Mix and match the terms and see what you come up with. Others I tried included "baseball vs football", and Plaxo vs LinkedIn. What can you come up with, and do these charts accurately track the blogosphere's momentum as you see it?

Offers like this are excellent reasons why we've moved away from physical CD purchases. Rather than purchasing and storing 24 individual CD cases, or taking the time to import each of the 24 CDs individually, the iTunes Music Store makes it drop dead simple to add 300 new tracks to my music library, with just a few clicks. And if that weren't enough, the cost for me to purchase these 300 tunes comes in even lower than 3 "real world" CDs. I guess that explains why, after this most-recent iTunes binge, I'm up to 5,431 songs, comprising 22.3 days and more than 31 gigabytes of music.

Thank goodness I've got my 200 gigabyte hard drive humming away.

If you're into artists like Jan Vayne, M.I.K.E., Vincent de Moor, and Elevation, or think you might be, a great way to start filling up your iTunes library with hundreds of new trance tunes, is to start at the following links:

Trance Top 100 | Top 100, Vol. 2 | Top 100, Vol 3

Good music. Cheap music. Easy to get music. Nice combo.

Prior Posts On this Topic:

7 Hours of iTunes Music: Just $9.99
iTunes Offers Up Massive Song Sets
100 More iTunes Trance Songs for Less than $20
100 iTunes Trance Songs for Less than $20

Following today's earnings announcement from Apple, the company held a conference call with analysts, which is typical. Thanks to Seeking Alpha, we have the full transcript from the call, and can see how often analysts and the company talked about specific aspects of the company's business.

As you can see in the below chart, despite having revenue of more than 60% of the company's business, the Mac, by all accounts, growing in market share, played the poor second cousin to the continued buzz around iPhone and iPod.


Click to Enlarge Image

Using Safari 3's "find matches" tally, we see the call featured the following terms the following number of times:

iPhone: 51 times
iPod: 41 times
Mac: 25 times
AT&T: 12 times
iTunes: 8 times
Leopard: 7 times
Macbook: 4 times
iMac: 4 times
Macintosh: 3 times
iPod Touch: 2 times
iLife: 2 times
Apple TV: 1 time
iWork: 1 time

** The two iPod Touch mentions are also included in the larger iPod number.

While Apple reported that Mac products and services were 62% of total revenue, in contrast to 36% for Music products and services, iPod and iPhone total mentions outpaced Mac mentions by a combined 92 to 36. Throw in AT&T and iTunes, and Music outpaces Mac by a whopping 112 to 36. Who cares about actual revenue when you've got buzz?

Also, the laggards in Apple's portfolio, iWork and Apple TV, got just about the amount of attention I would have expected - one mention apiece. It's not as fun to talk about those aspects of the business that aren't gracing magazine covers and becoming the must-have items of 2007.

To listen to the call yourself, check out Apple's archive on their Web site.

As anticipated, Apple blew past analysts' earnings estimates this afternoon, as has now become commonplace for the company. Apple sold more than 1.1 million iPhones in the quarter, partially explaining why I see them everywhere now. Seems every good tech geek has one except me! The company also is seeing continued Mac sales growth. With those results, Apple stock jumped more than $10 a share, and is now trading after hours in the $184 range.

As I noted earlier, I took the opportunity for a quick one-day trade, getting in around $170 at 6:30 this morning, and getting out at $183.7 after hours. I don't have the patience to watch the stock accumulate, even with all the long-term opportunities I've missed in Apple, Google and others in the last few years. Sometimes, you just have to accept the fact it was time to take profits, and look for the next quick momentum pop.

Obviously, that trade easily more than pays for my near-term acquisition of Apple's new operating system release, Leopard, which hits stores on Friday. I watched a helpful guide to the new operating system last night, and posted my comments over on The Apple Blog (Leopard Is Coming, and I Want It). Mac OS X is just extending its lead over Microsoft Vista, and the innovation from Cupertino continues to reaffirm that I made the right choice for my OS. Hopefully, more will continue to make the switch in quarters to come.