Silicon Valley Technology Commentary & Archives · Est. 2006 3,034 Posts · 2006–2026

November 3, 2007

November 3, 2007 · 3 MIN READ · BY LOUIS GRAY

Being Mac. Being Mormon. It's Quite Similar.

Being Mac. Being Mormon. It's Quite Similar.

If you found me in a crowd, your tendency would be to guess that as a white male, I've never dealt with being in a position as a minority, and could construe that, having lived a full life as part of the majority, I've always had a voice and never seen bias due to who I was. Yet that's not true.

Both as a Mormon (common name for members of the Church of Jesus Christ of Latter Day Saints) and as a Mac user, I've always identified myself with a small minority of the population, a visible minority, commonly misunderstood, and all too often, dismissed or even despised.In both cases, the experience from one aids the other, as our community can both try to help others understand why we are the way we are, that we're not as "strange" as believed from the outside, and we're both aided by a vocal, evangelizing base.Below's one take on how my two "religions" match up, by no means complete:

TopicAppleLDS/Mormon
U.S. Marketshare:6.1% (IDC) 2-3% (Mormon.org/US Census)
Large Installed Base:22 million (est.)13 million members
Growing Membership37% growth y/yCited as 2nd-fastest growing religion in the U.S.
Worldwide Translation18 Mac OS X LanguagesChurch materials in 178 languages
Focus on ConversionGet A Mac Campaign50,000 active missionaries
Monotheistic CultureSteve JobsJesus Christ
Corporate FaceSteve JobsGordon B. Hinckley
Extended LeadershipBoard of DirectorsThe 12 Apostles
Retail LocationsMore than 200 Apple storesMore than 120 LDS temples
Annual Meetings2 (MWSF & WWDC)2 (Semi-Annual General Conference)
Second ComingSteve Jobs (1997)Jesus Christ (still waiting)
Some Think It's a CultWired: Cult of MacMormoncult.org
Vocal DetractorsMicrosoft, LinuxSouthern Baptists, Evangelicals, Fundamentalist Christians
Standard UniformBlack Turtleneck, Blue JeansWhite Shirt and Tie
The Color WhiteMac Books, iPods, etc.White Shirts, Temples, etc.
Music SourcesiTunesMormon Tabernacle Choir
Youthful ActorsJustin LongJon Heder
Presidential CandidatesSteve Jobs (unofficial)Mitt Romney (not church-endorsed)
Large Cash Reserves$15.4 billion$30+ billion (estimated)
Controversial HistoryThe Newton, Apple III, LicensingPolygamy, Priesthood, Martyrdom
Stance on CloningAgainstNo position on stem-cell research
Stance on TithingOne new OS X Release a Year ($129)Members pledge 10% of income
Ongoing RevelationNext Macworld!General Conference, Doctrine & Covenants
Common MisconceptionsNo Microsoft Office, Lacks Software, Not Good for BusinessPlural Marriage, Not Christian, Book of Mormon Used Instead of the Bible
Actual Reality15 Reasons You'll Love a MacThe Articles of Faith


Mac users are misunderstood. People assume what choosing Mac over Windows means for us as people, just as people even more often have a belief in their mind about what it means to be Mormon. I am just as passionate about being Mormon as I am about being Mac (although you don't hear it as often). And there are people out there who are extremely opposed to the church and my OS. I've accepted that. I've seen misinformation campaigns for both. I've had to take a deep breath and explain the truths of both, and I know it will always be this way. But I will always answer questions and try to help. That's part of being Mormon and it's part of being a Mac fan. Who knew they were so similar!

November 1, 2007

November 1, 2007 · 1 MIN READ · BY LOUIS GRAY

Today's Trip to the Denver Zoo (Flickr Album)

Today's Trip to the Denver Zoo (Flickr Album)



Today, Kristine and I took a few hours and enjoyed the Denver Zoo. I took photo after photo until my camera ran out of batteries. If you don't want the slideshow, or want to go directly to the Flickr album, click the below link:

http://flickr.com/photos/15652372@N00/sets/72157602832052108/

Highlights included the polar bears, arctic foxes, lions, hippos, wild bunny rabbits and much more. Enjoy!
November 1, 2007 · 2 MIN READ · BY LOUIS GRAY

State of the Blog: October 2007 Recap

State of the Blog: October 2007 Recap

October 2007 In Summary (Archive Page)

Total stories published to date: 1,040

Total stories published in October: 56
(About 1.8 per day, up from 1.4 in September)

Total stories with comments: 36
(64% of all stories, up from 18 and 44% in September)

Total comments on October posts: 85
(About 1.5 per post, 2.4 per commented post)

Technorati Authority Ranking: 101 (up 4)
Feedburner Peak in Month: 180 subscribers (up 56)
Feedblitz E-mail Subscribers: 14 subscribers (up 1)
MyBlogLog Members: 35 (up 4)

Monthly Traffic Rank in Last 12: 1st All-Time! (by a healthy margin)



Blog Value Estimator: $57,018.54

Top Five Most Visited October Stories (According to Summary)

1. Facebook Google Reader App Rebrands as Feedheads
2. Eight Reasons the Apple TV is Failing, and How It Can be Saved
3. Alexa Web Statistics Show Old Media Influence Nosedive
4. How to See an iPod Touch Your Web site
5. Google Reader Chokes On Scoble Shared Items

Others receiving votes: LDS Church Streaming Conference Live Via the Web, Our Intel Mac Is Back, Tech Blog Link Power: Spiky Visitors or Sticky Visitors? and In Absence of Google Innovation, A-List Ranks Feeds

Top Five Visited Archive Stories (According to Summary)

1. Soft-Core Porn, Sex Themes Power Google Video
2. Watch Every Episode of The Simpsons Online - Free
3. Geeking Out With a New MacBook Pro
4. Slingbox Going Corporate Before I Get One!
5. Color Customized iPhones Look Delicious

While the top two results here are steady month after month, I was pleased to see follow-on posts re: Google Video to slip away, and more people coming here to read about geeky technology, rather than use me as a conduit for their other habits.

October was a tremendous month for the blog, in terms of traffic and exposure. Highlights from Robert Scoble linking in, to MacSurfer, the occasional TechMeme and numerous bloggers adding my posts to their shared feeds have led to continued growth and consistent traffic. In October, we saw total visitors 22% higher than the previous record set in April, and a gaudy 77% higher than September's statistics, the previous #2 record holder. While I've said before that I don't have major goals for this blog, I definitely want to start each month with a goal of beating last month's activity. Now, the threshold has been dramatically raised.

October 31, 2007

October 31, 2007 · 2 MIN READ · BY LOUIS GRAY

All Out of Spokeo Invites, but Not Out of Updates

All Out of Spokeo Invites, but Not Out of Updates

That sure didn't take long. After last night's post, offering five Spokeo invites to anyone interested, they are all accounted for. And the company wrote me this evening to say that until they order 30 more servers, "my engineering team would not let me give out more invitations." Dang.

So why all the interest? Just look at what's happening out there. The big rumors are all about how Google is going to team up with a host of "also-ran" social networks for an open social platform, including Ning, Hi5 and the like. There is a lust for a single stop to get all your updates, instead of having a dozen or so bookmarks to troll through on a daily basis.

Spokeo's spokesperson (a.k.a. Spokeosperson) reminded me that I glossed over what he felt to be "the biggest feature" in yesterday's release. Essentially, you can now import your address book from AOL, Hotmail, GMail or Yahoo! and automatically, Spokeo will spider out that person's social networks, dragging in updates from MySpace, Flickr, Pandora and the like.


Though I'd seen the feature yesterday, I hadn't used it, as I don't really use those e-mail accounts all that much - preferring to stick with Mac.com for personal e-mail (not yet supported).

But it does work, as you can see on the right. I input my long-neglected Yahoo! and GMail accounts and started seeing photos of people I hadn't talked to in a few years. More than getting me updated on them, it just reminded me I should clean out my online address books!

And therein lies the rub. I love the idea of Spokeo, and trust me, I'm using it, but they still don't support the networks I have embraced: Facebook and LinkedIn, and they don't support imports from Mac.com or from my Apple Address book (via VCF cards). Until that changes, this admittedly very cool feature won't add me much value.

Regardless, if you are a Yahoo!/Gmail/AOL/Hotmail junkie and you keep your address books tidy, this feature can save you a lot of manual labor for sure. We'll keep waiting and watching for more updates.