Silicon Valley Technology Commentary & Archives · Est. 2006 3,034 Posts · 2006–2026

January 20, 2008

January 20, 2008 · 1 MIN READ · BY LOUIS GRAY

louisgray.com Debuts at #92 on TechMeme Leaderboard

louisgray.com Debuts at #92 on TechMeme Leaderboard

I only mention this because it may not ever happen again. :-)


Source: http://www.techmeme.com/lb at 11:45 p.m. Pacific on January 20th.

You know the stat is screwy when I've managed to top well-respected folks like Jeremiah Owyang and Jason Calacanis.

Other good friends of note:

#18: Mathew Ingram
#25: Robert Scoble
#73: Paris Lemon

As you might recall, the TechMeme leaderboard launched in October of 2007. This is the first time I think I've been included.
January 20, 2008 · 1 MIN READ · BY LOUIS GRAY

Breaking News: I "Jump the Shark" on Twitter

Breaking News: I "Jump the Shark" on Twitter

After being labeled an "Anti-Twittite" and swearing I would not ever join the microblogging service, Twitter, after fully ditching instant messenger services, like AOL IM, GTalk, and iChat, I opened up the topic to discussion last week, and got some good feedback from Twitter fans saying the service can be just what you put into it - essentially meaning if I choose my friends wisely and update with a purpose, it can be beneficial, enabling rapid conversation and idea sharing, where e-mail just won't cut it.

So... without too much drama, I've signed up - ostensibly to make sure I keep the "louisgray" ID, but just maybe, to actually use Twitter.

Given my 9-5 job, I don't expect to be on Twitter all the time, and most of the minutiae of my day won't be interesting to you anyway, so I don't believe this will be a frequently updated Twitter feed.

You can find me at: http://twitter.com/louisgray

If you think I can somehow add value in 140 characters or less, be sure to follow me, and I just may follow you back.
January 20, 2008 · 4 MIN READ · BY LOUIS GRAY

Mashable Promises to Upgrade Linking Policies

Mashable Promises to Upgrade Linking Policies

For the original post launching this topic, click here.

Open discussion in the blogosphere is an important element, necessary to promote change where change is needed. Sometimes, the way this discussion can be initiated will hit people the wrong way, making some believe that if you come down on the unpopular side of the issue, that it's personal, when that's not intended. And there's no doubt that the way I addressed a few frustrations I had with Mashable's coverage and attribution had at least one person seeing red, labeling me "arrogant, insulting, immature and irresponsible" in an e-mail.

But aside from their viewpoint, the conversation started up by last night's post has many thinking about how the blogosphere can grow up and take on traditional media "best practices" for linkage, research and attribution. Coming from a media background myself, I certainly have ideas in my head as to what are the right ways to go about reporting, linking and attribution, and while there's no way I'm perfect, I do the best I can to follow them - as no doubt, most people do.

To make it clear, I don't dislike Mashable, period. I don't dislike their writers or their management at all. In fact, I greatly enjoyed talking with Pete Cashmore last night and seeing his comments, as well as those of Adam Ostrow, and am pleased to see the team is going to rally and review their editorial linking policies after this kerfuffle, as he posted in the comments, and via e-mail.

I don't take the viewpoint that some others took that it was high time to unsubscribe from their RSS feed or to boycott them. I have zero proof, as others claimed, that the site has broken embargoes, and I strongly believe each of the people involved are well-intended, but may sometimes be feeling the pressure to post quickly, and needed something like this to make best practices a company policy.

So while Kent Newsome called this "Louis Gray vs. Mashable" in his notes tonight, that's not what I was going for. I was going for "Louis Gray fights in favor of best practices" where Mashable gets a one-time black eye that quickly fades... or something.

So how did the overall blogosphere take the conversation, after it unexpectedly hit TechMeme, putting it in front of the eyes of thousands? Let's take a look.



Peter Black said, "Although Mashable is a site I read religiously and link to frequently, I think Louis Gray's point is fair and well made" in a post simply titled: "Mashable" .



Todd McKinney said in "MS bashing may be fashionable", "It’s just sleazy to see the proliferation of internal links and content thievery among the commercial a-list in the blogosphere. These guys should be setting the standard here."



Mathew Ingram devoted an entire post to the coversation, in "I’m glad Louis Gray called out Mashable", saying, "... something has always kind of bothered me about the site, and I’m glad that Louis Gray finally wrote about it: Mashable often isn’t that great at giving credit to the blogs and writers who found an item first."



Ian Betteridge of Technovia called my post a "well-deserved kicking", saying "While everyone messes up an attribution every now and then, Mashable seems to have shown too much of a pattern to doing this for it to be anything other than editorial policy."



Prosthetic Device, a new blog to me, wrote, saying "If you create original content, you need to be mindful of your online presence," calling Mashable a "bigger online gorilla", in her post "Disintermediation and Web 2.0".



Joe Duck saw the discussion as "Another shot in the blog revolution", extending the conversation by linking the volume of stories to cold hard cash, saying, "I certainly agree that blogs are now doing what mainstream media has done for decades - sacrificing good quality reporting in the interest of monetization."



Backing up Mathew Ingram in Canada was Tris Hussey of Maple Leaf 2.0, who, in a post called "Cross-linking and attribution are critical to conversation and social media", said that "small blogs can be “discovered” when they are given the acknowledgement and props they deserve."



Frederic of the Last Podcast backed us up in a post called "No Attribution", and said that beyond money, the issue may be that there are just too many tech blogs out there covering the same thing, making researched reporting too dang hard. He writes, "There seems to be a lot more emphasis on breaking news today than delivering any sort of critical reflection about the news."

All told, the comments throughout the blogosphere, combined with many of those on last night's post, have me believing there is a serious amount of distrust of the biggest sites out there - and Mashable's not alone in drawing suspicion. Other commenters volunteered TechCrunch and Engadget as being skimpy with external links and attributing original sources for news. Regardless of who is to blame for questionable practices, I'm glad the blogosphere presents us with a platform to talk about it, and to actually make change. I am pleased with Mashable's near-instant response to the issue, and have faith that Pete and his team will work harder to be part of the continued evolution of the blogosphere as it grows up. Hopefully, I haven't burned so many bridges as to be left out of the process.

For additional commentary on the Mashable attribution issue, in other languages, try:

Blog En Serio: También los grandes pecan… y más de lo que pensamos (Spanish)
Porto Alegre: E Continua a Discussao (Portuguese)
January 20, 2008 · 2 MIN READ · BY LOUIS GRAY

ReadBurner Keeps Improving With Stats and Upcoming Items

ReadBurner Keeps Improving With Stats and Upcoming Items

I always knew the first service to crack the code of showing the most popular shared items in Google Reader, along with who shared them would be a fun utility. The catch? I used to think it would be Google who would be the winner. But now, with ReadBurner almost two weeks old, I've already seen the site change the way I think about and interact with RSS feed aggregators and shared link blogs.

In the last two weeks, Alexander Marktl has made his experiment into a useable, enjoyable site, filtering it into no fewer than five different language families, adding RSS feeds, revealing the individual sharers, and adding profile pages for each individual user.


Meanwhile, he has added a new page dedicated to "Upcoming" items that haven't yet reached the popular stage, just as Digg does.

The sum of all these changes? Even more reasons to keep checking in on the site - and two major shifts have occurred in my thinking over the last few weeks because of ReadBurner.

1) Google's Shared Link Blogs are a Big Barrier for Competitors

When AssetBar launches for good, there are some tremendously interesting services the site will offer that nobody else does today. But assuming I leave Google Reader for AssetBar (or any other service), my shared link blog from Google Reader will go dark. That, in turn, will stop my updates from being included on ReadBurner, Shared Reader and other services.

Even if AssetBar shows the most popular shared items, it will likely be doing so in a way where its data will be parallel from Google Reader, and therefore, won't be counted in ReadBurner, Feedheads, Shared Reader and others. If my shared link blog is important enough to me, I wouldn't make the move.

Even though Google hasn't done much with these shared link blogs, they already post a barrier for new companies.

2) I Finally Know Who Reads My Blog and Shares, but Doesn't Comment

ReadBurner, by revealing who is sharing blog posts from louisgray.com, shows me the link blogs from people I've never known. Even as my RSS feed reader subscribers ticked upward, my subscribers are largely an enigma. A small fraction of them make comments here, or send me e-mail. Now, I can go to ReadBurner, click on the names of people who have shared my items, and find them for the first time.

This alone is a very powerful thing.

And Alexander's not done. ReadBurner just launched a "Stats" page highlighting the most active link bloggers, the most common sources for shared items, and most common authors - the very beginning of exactly what Robert Scoble, Steve Rubel and I have been asking for Google to do for the better part of a year. (See below screenshot)



Whether this addition was spurred forward by a similar feature debuted by "Shared Reader" I saw in the middle of last week or not isn't certain, but it's impossible to know. After all, "Shared Reader", after a very public debut, both here, and on Mashable, looks to be down at the moment. Good thing ReadBurner is still up and innovating.