Athletes have taken to social media, specifically Twitter, in droves, using the network as a way to quickly connect with fans and press without traditional media filters. As Twitter became more visible and top celebrities from Hollywood took the network, athletes soon followed - with Shaquille O'Neal being among the first and biggest name to make the service part of his arsenal. With the unfiltered capability upon them, athletes have often made mistakes for updates to the network, and it's possible some regret saying many of the things they have. With the advent of Google+ from Google, Chris Peoples asked me to join him on a regular podcast he calls "The Peoples' Court" to discuss how athletes could benefit from Google+ and what to expect in terms of adoption.

As I mentioned on the podcast, athletes are not the fastest adopters, but if history repeats, they may follow the Hollywood celebrities to the network, and find value in limited distribution of content via Circles, dedicated Hangouts with family, fans or press, and unlike Twitter, the option to not only post in long form, but to edit content after it has been posted. Until Google+ is open to mass registration, I would expect uptake from athletes looking to use the medium for marketing to be slow, but once the doors open, it could be a very different story. Per usual, I had some audio difficulties on the call, so if you don't mind skipping through occasional static, you might enjoy our discussion, embedded below.

The content being created and shared on Google+ is quite good. So much so that many posts that have originated here have been featured as leading articles on Techmeme, the much-watched technology news curator led by +Gabe Rivera. While Gabe and team have had Twitter activity play a role in the site as well, no other social network (Facebook, FriendFeed, Google Buzz, etc.) has previously gotten this level of visibility.

Google Plussers +Paul Allen and +Danny Sullivan have seen their content shared on Techmeme frequently enough that both are listed on the Techmeme leaderboard, which tracks the most frequently carried sources on the site over the last 30 days.

You can see all Google+ stories that have entered Techmeme here:
http://techmeme.com/search/query?q=sourceurl%3A%22plus.google.com%22&wm=false

I would not be surprised to see +Vic Gundotra and +Bradley Horowitz be listed at other times on this list in the future.

/via My Google+ Profile.

As part of my most recent blog redesign, I added a number of static pages which contain some of my most popular posts, my work history, disclosure badges and event history. Since then, Blogger revamped its publishing back-end, mirroring the design upgrade also seen at Gmail and Google Calendar, as Google extends its recent efforts to enhance the user experience. Somewhere in that mix, I overlooked the added capability to make these static pages not require native content on the blog, as they can also link to external sites. This option was pointed out by George Moga today on his blog, and I've already gone ahead and leveraged his tip.

If you are a Blogger user like I am, you can modify your blog template to include this feature by going to draft.blogger.com. Select "Pages" from your blog's overview section, and then hit "New Page" to make a new page, hosted or linked. There are two options - the first being a "Blank Page" for your own content, and "Web address" for the link itself. Simple.


Recently, I acquired the domain name LouisPlus.com for my Google+ content. To be honest, my good friend Drew Olanoff (who also owns DrewPlus.com) bought it, but he promises he'll let me use it. :) In addition to the Google+ icon in my left sidebar, I've now added a link to LouisPlus.com in the header of my blog, thanks to this new redirect feature. So if you're somebody who wants to link to "My Company", or a social network of your choosing, or really anywhere, it's very simple. No hacking needed.

Since Twitter acquired Summize way back in 2008, the company's search engine has been one of the biggest question marks - for while use of the network has risen dramatically, the company has been unable to keep historical data beyond a few days. Recent enhancements, which Twitter termed personalization, help to separate quality updates from junk, but for the most part, the situation with the search engine remains the same. Today, the search engine saw flickers of life with a design revamp that brings the front-end of the engine in line with Twitter's newish Web interface. It also brings forth the "Promoted" search queries which the company is relying on for revenue.

Over two years ago, I talked about how Twitter's search engine became increasingly less useful over time thanks to a shrinking index and oddities, like being unable to find any tweets from specific users, or missing data, even when search operators were used. At the time, I asked if this would be a "temporary blip" which I hoped would "come back soon", but the company has prioritized other features. In the meantime, a deal with Google to provide realtime updates in their search results lapsed. So we're still stuck with the few days of results, just in a prettier format.


In addition to the cleaner look of Twitter search, the service also has a new example pop-up for search operators. While the practically ancient "flight :(" example held over from Summize remains, new are example searches including "from:alexiskold", "to:techcrunch" and "@mashable", nods to the GetGlue founder and top blogs who give Twitter a lot of press.

Also included? The optimistic operator: "superhero since:2010-12-27" which says it will return results "containing "superhero" and sent since date "2010-12-27" (year-month-day)". If you do run that query, you'll get responses dating back all the way to July 23, 2011. Where the rest of the 7 months' results are is anybody's guess.


Despite one's social networking preferences, the data inside Twitter is extremely valuable. The company really could have a lead on being the realtime pulse of the planet. This makes prioritizing new tweets the most important, but I'd bet the world could benefit from more than a week's worth of content.