Silicon Valley Technology Commentary & Archives · Est. 2006 3,032 Posts · 2006–2026

April 20, 2009

April 20, 2009 · 3 MIN READ · BY LOUIS GRAY

Please Stretch Me Thinner: I'm Saying Yes to Everything

Please Stretch Me Thinner: I'm Saying Yes to Everything


Yes we can. That may have been the rallying cry for 2008's victorious presidential candidate, but sometimes, I swear it's mine too, because every time I hear somebody say I can't do something, I want to make sure I do it, and do so well. Any time I hear somebody say I can't possibly keep up a certain pace, have to drop something, or that something is going to slow me down, I want to prove them wrong. Here's the truth - despite having a full-time job, a pair of active twins under a year old, and a fairly active online lifestyle that includes this blog, some social media activity, and three advisory board positions with early-stage start-ups, we're not done, and I want you to stretch me further. Do it.

So, as best as I can, I am saying yes to everything I can - and want to keep it up.

When at the SXSW conference last month, I participated in one panel, as was the rule of the show, but I wish I could have done one each day. I blogged every session I was in, and the videos you've seen thus far from Kipp Bodnar, from Wayne Sutton and Morgan Brown are only half the story, as was the coverage from the Times of London and The Guardian.

Last week, as I mentioned, I participated in the FFundercats podcast, and Josh and Johnny know they have an open invitation should they want me again.

Looking forward, on April 29th, I am signed up to speak at the Inbound Marketing Summit, put on by Chris Brogan and CrossTech Media, in San Francisco. I'll be speaking just ahead of Tim O'Reilly, who closes the show, and discussing how the promotion of others, including customers and competition, can help your brand (see the agenda). Hopefully you can attend.

And yes, I'm acting as an advisor for BuzzGain, ReadBurner and SocialToo, talking strategy with the entrepreneurs of each service, providing feedback on features and roadmaps and introducing them to new contacts. You should hear about a fourth advisory role in the next few days, and I haven't yet hit the saturation point. I also managed to sneak out to Boulder to see Lijit earlier this year, even if it wasn't in an official role, and that was a great experience.

I've also got a big trip planned this September to see Thomas Power and Ecademy in London - which I have to embarrassingly admit will be my first time out of North America, ever. Hopefully, it's just a start, and I look forward to offering more details on that soon.

So why mention all this? Because I want more. Feed me more. At recent business events, there is a dramatic need for those I run into to get an extra push to get and grasp blogging, to understand what's happening in social media, who's winning and losing, and best practices. And right now, I don't think my 5 minute answers are enough. I am starting to get inquiries from people to help them more formally, and yes, I will. I will also be signing up for more speaking opportunities, more panels, more podcasts, and more advisory roles if they think I can help. This is going to be fun, so abuse me. You know where to find me.
April 20, 2009 · 2 MIN READ · BY LOUIS GRAY

We Were So Wrong About Twitter

We Were So Wrong About Twitter

By Rob Diana of Regular Geek (Twitter/FriendFeed)

It feels like ages ago, but it was only four months ago when the extended louisgray.com team debated whether Twitter would go mainstream. Did we underestimate Twitter and its team? No. We did not foresee who would be using it. What did we think was needed for Twitter to hit the mainstream? Here are some examples of what we were thinking:
  • It needs a lot of filtering and searching.
  • There is too much noise for most people.
  • It is too public, and it only fits a small niche of the population.
  • Some people may just not 'get it'.
  • Twitter will not go mainstream until another service appears that makes Twitter a cellphone SMS gateway.
  • It still lacks the features needed to go mainstream, video, images etc.
  • The combination of other services (Facebook, FriendFeed, Yammer, etc.) will steal Twitter's thunder and leave it behind.
Why were we so wrong? Basically, we are a bunch of early adopters who were thinking that people would be using it in the same manner as we were. We thought people would be searching for information, or would want to be more mobile or share pictures.

We totally missed the power of celebrity. At the time that the debate post was written, only a few celebrities were using Twitter and they were using it for conversations and finding information. Ashton Kutcher recently joined Twitter and exploded. Britney Spears joined Twitter a little while ago and is growing quickly as well. Why are they growing, taking over Twitter and introducing it to the mainstream with the help of Oprah?

People are fascinated by celebrities. I am not one of those people, but the amount of traffic that celebrity gossip sites like Perez Hilton received proves that point well enough. With Twitter, the celebrities are able to interact directly with their fans, and those fans can send notes to their favorite stars. This is the same reason that people like Robert Scoble and various Web celebrities are popular on Twitter. That direct interaction and the continuous updates make people feel closer to these stars. I am not sure how we missed it, but I think most of the early adopters missed the call on Twitter. Hopefully we are wrong about their ability to make money as well.

Read more by Rob Diana at RegularGeek.com.

April 19, 2009

April 19, 2009 · 1 MIN READ · BY LOUIS GRAY

FFundercats Podcast Episode 25: Dropping Science

FFundercats Podcast Episode 25: Dropping Science

With ReadBurner Weekly Live still on hiatus and the Elite Tech News series on a quasi-permanent hold, it's been too long of a break between getting the opportunity to participate in a regular podcast. On Friday, I was lucky enough to be invited to partake in FFundercats, a project undertaken by Josh Haley and Johnny Worthington, who have teamed up to create a fun weekly show centered around all things FriendFeed. After 24 episodes were in the bag, I finally got to join, and as you can tell, should you take the time to listen, we really had a good time.

Over the last several months, Josh and Johnny have helped bridge the geeky tech Web Silicon Valley world I tend to live in with a more entertaining and social part of the site. And while I have to admit they give me way too much credit throughout the podcast and are far too gracious, I always enjoy a good challenge in terms of them firing questions and my trying to come up with reasonable answers that aren't too cheeky.


Friday's podcast, which covered our introduction to FriendFeed, speculation around monetization, and new features, including filters and direct messages, was held in parallel with what turned out to be the most active comment thread - ever - on the site, launching more than 1,600 entries. (See the amazing thread here)

Clearly there is a very active community on this site who knows how to have a good time and not take themselves too seriously. You can check out the podcast on the FFundercats site, or subscribe to the podcast in iTunes. And when you're done, click this crazy link.
April 19, 2009 · 3 MIN READ · BY LOUIS GRAY

The Destination Is In The Conversation

The Destination Is In The Conversation

By Corvida Raven of SheGeeks.net (FriendFeed/Twitter)

Rob Diana, a friend, Grand Effect Network member, and fellow author on louisgray.com, recently discussed: With All This Openness Where Is The Destination?

Rob picks up where Alexander Van Elsas left off a few weeks ago with Questions. To summarize both articles, they both push out key questions that pertain to the evolution of not only social media, but the Web as a community.

One of the questions that Alexander posed was: "If everything becomes open and connected, what will happen to the big destinations?"

Rob's Response:
For the Web 2.0 and social media crowd, the current destinations are not really destinations. Destination may also be an old term for what is currently happening. Destinations were the keys to the castle in the old Web, but the new Web is more about communication and conversations that are happening now.

Most Web sites are still thinking in terms of the destination.
The Destination Exists In Your Connections
I have to say that in this case, the Web sites aren't the only ones thinking in terms of the destination. Mainstream users do too and they only want their destination to be one stop away. Now, what's one stop away from your real destination? A connection maybe? Let's say so for arguments sake.

First, let me state that I think early adopters may be the only people pondering this question. The big destination sites will always exist, because they're the biggest, the most popular, and most of people's connections already exist there. All they need to do is find them. That process is simplified by the following theory: find one, find them all! If I find one person I know on Facebook or MySpace, I'm bound to find a few more mutual friends too.

Whatever, So Where's The Real Destination?

So what will happen to the big destinations later on down the line? I'm betting that they'll adapt to the landscape and integrate what needs to be integrated. Facebook is already doing this with Digg and StumbleUpon integration.

They aren't alone.

I'd bet you $100 that just about every site you've signed up for in the past month had some type of integration with another site that is connected to your connections and conversations.

Not to argue with Rob's opinion, but I think that the Web has always been about communication, conversations, and where they're happening. Those are reasons why I signed up for AOL IM and not Yahoo IM during my middle school years. Those are reasons why Yahoo was my first search engine and not Google (or even AOL for that matter). I stuck with where the conversations were happening and that's where my friends were too. The real destination is in the conversation.

People aren't just trying to get to these sites, they're trying to get to the conversations as easily as possible. If they could eliminate the site, they probably would. Why do you think instant messaging is so popular? The conversation is where all the good stuff is.

As The Web Evolves
Improved? Yes. New? Hell no. The Web has become more interesting, more glamorous, and more entertaining (personally), with all these new ways to connect with people. However, the destination has always been somewhere in the conversation. You know what that means? There isn't just one destination and never will be in all of this open and well connected space!

Read more by Corvida Raven at SheGeeks.net.