In the latest edition of The Social Geeks, Chris Miller, Wayne Sutton, Jeff(isageek) and I talk about new introductions on Lazyfeed, Google Reader, and how to interact with multiple communities on differing social networks. Meanwhile, have we reached the saturation point where we no longer have to look for more sources of news? I say no, but stress that filters can play a big role in getting the best data. You can also find the original copy on Mevio.com.

On Thursday, August 6th, from 12:00PM - 2:00PM, I have the opportunity to sit down with Anand Rajaraman, Co-Founder of Kosmix, Bret Taylor, Co-Founder of Friendfeed and Chris Beard, Mozilla's Chief Innovation Officer, for a lunchtime panel on how these three innovative companies are working to drive change online.

The panel discussion, titled "Postcards From the Edge: Shaking Up Markets, Mindsets and Media", will be held at 444 Castro Street, Suite 109 in Mountain View, and you can RSVP to get one of 150 registrations on Upcoming.org.

Disclosure: Kosmix.com is a client of Paladin Advisors Group.

Ever since Lazyfeed's debut two weeks ago, I have been a frequent user of one of the more innovative tools to hit the worlds of realtime Web and information discovery - two of my favorite topics. Many people, getting acquainted with the service, have asked me how I use the product. So, this evening, I put together a quick demo. Still don't have access to Lazyfeed? Let me know in the comments here, and together, we'll make sure you get access.

Also: I'm pretty new at this video demo thing, so please do provide feedback as to whether you would like to see more of these, or if I should leave the training to real professionals.

The Web has moved away from one built around stale Web sites that treat you like any other visitor. Now, practically every leading site features personalization, giving you customized news sources, social aspects, and increasingly, the option to choose specific topics to keep you updated on. Just two weeks ago we introduced you to Lazyfeed, a cool Web project based on real-time topic discovery, and tonight, we've been looking at another customizable site that is focused on topics you select, called Guzzle It, complete with the .it extension, awkward name and logo.

Jolie O'Dell, who wrote about the service for ReadWriteWeb a week ago, called it "one of the cleanest, coolest, most intuitive, most customizable news dashboards we've seen". And yeah, it's cool. It has a solid user interface, and as I liked with Lazyfeed, it doesn't ask you to come packing OPML. It just asks for topics you like and builds out your page.


Getting Set Up On Guzzle It
To start "guzzling", just enter topics you want to follow, arrange them on a grid for how you would like them displayed, and say you're done. Guzzle It will look through its preselected news sources and spit out the answers, arranged as you want, and then give you the option to display it in article (text) mode, or with images. Clicking on any image or story brings you to the original source.


Setting Up Headlines for Google, Apple and Twitter
Like with most strong news sources, Guzzle It highlights the most-recent article chronologically, with older items fading to the bottom part of the feed. But instead of following up on specific news sources and blogs, I could choose to follow cool topics I like, from "Silicon Valley" and "Google" to "Venture Capital" or even "Oakland A's". If I had to complain, I'd say Guzzle didn't gulp down enough sources for me, relying mainly on the most prominent sources for news.

It's clear the world is getting more customizable. And topics are aiming to fight social as the big differentiator. Guzzle It is a cute easily laid out alternative, but I'll probably stick with Lazyfeed, thanks to its much broader array of sources, and its real-time capability. If you want to start guzzling, go to http://www.guzzle.it.