April 18, 2008

Most Bloggers Don't Deserve Any Ad Revenue

It's routinely shocking to me that so many bloggers think they should try and make a profit from their Web site.

Urged on by the success of mega blog networks like TechCrunch and spurred forward by stories from ProBlogger, or corner cases like Dooce.com, Daily Kos and others, an inordinate amount of people are hoisting ads on their blogs, from Google AdSense, from AdBrite or Federated Media, in the hope of turning their daily rantings into big dollars that could possibly change their life. It's no surprise that blogging for many has the shiny look of a "get rich quick" scheme, when actuality is far different.

Their hopes are misguided, and for most, a serious reality adjustment is needed.

(Also: The Web Advertising Bubble Has Got to Pop, Advertising for Bloggers Has to Change)

Why and Where Do Advertisers Advertise?

Advertisers post ads where their potential customers may be lurking. If the demographic you serve doesn't match the demographic the advertiser is looking for, then it doesn't do either of you any good to hustle for leads that won't close.

Advertisers are looking for high traffic areas so their ads can be seen by a wide audience, giving them the highest number of impressions and potential for brand recognition.

Advertisers will pay a premium, be it cost per impression, cost per click or cost per conversion for those sites that can bring the highest quality customer, often found on sites that offer significant differentiation, whether that be popularity, reputation, quality of content, or ownership of a specific niche that nobody else has covered.

Where Bloggers Are Going At it Wrong

Most sites are not big enough, traffic-wise, to generate significant revenue. Assuming a mid-size blog gets about 1,000 unique visitors per day, and an ad delivers 1 cent per impression, you're only talking ten dollars a day. If you're instead getting 25 cents for a click-through, you would need 4 percent of your visitors to click on an ad to achieve that same ten bucks. And advertising click through rates are usually in the low tenths of a percent, let alone full percents, so most numbers would actually be much less than this. Even if you move any of the dials up by a factor of ten, you're not talking about life-changing money. The Web is full of stories around bloggers who took months to get their first $100 check from Google, the barrier for payment.

Most sites don't have real significant differentiation interesting to an advertiser. If you look in the tech world, just how many tech bloggers do we really need? How many of them are breaking stories or offering a unique angle for a unique audience that nobody would serve if they completely pulled up stakes and disappeared? Not too many. With the exception of about the top five or ten blog networks, no tech blog offers enough of a pull that an advertiser would consider them a must to invest with. And even among the top networks, the rush to publish is becoming silly to watch, as my RSS feed reader will fill up with near-identical stories, usually written by people who haven't done any original reporting beyond reading a press release, other blogs, or listening to a financial earnings call, if they're really serious. (See the graphic on today's acquisition of FareCast by Microsoft, for example)

On the E-Consultancy Web site, this issue is bluntly addressed:
"Most bloggers don't make a cent from blogging and the global demand for mostly poorly-written blogs about technology news pales in comparison to the global demand for music."

Yet, some bloggers act as if it's their God-given right to write, post a few ads and start raking in cash. In my opinion, content is absolutely cheap. It costs nothing, except time, to put text on paper or computer screen. In the world of journalism, finding willing reporters for newspapers hasn't really been much of a problem. Instead, there's a dearth of readers, and advertisers, which the Web has helped accelerate, as paper circulations dive and reporters are laid off. And while Google is reporting great earnings, the same rules will hold true online. Bloggers are a dime a dozen in most cases. Those that offer non-unique blogs without significant audience or differentiation might as well not exist as far as ads are concerned. Delivering more posts per day won't fix that. Following the big, successful networks won't do that. Spamming and trackback abuse won't fix that.

Services Offer Real Value, Bloggers Don't

Sometimes bloggers on the periphery of an industry get jealousy over seeing the dollars thrown around from mergers and acquisitions, or funding. It is human nature to see when a service might be bought for millions, that fans of the service or bloggers covering it feel they are entitled to a "share". But Web services like Facebook, Digg, or TechMeme are in themselves destination sites that are sticky, pulling in consistent viewers and repeat visits, made even better when these sites have personal, demographic information that helps tailor ads and messaging. These Web services are adding real value to the Web by changing the way we interact and communicate. Bloggers, myself included, are not. We are more like consumers than producers in this case, and the last time I checked, consumers pay, they don't get paid, no matter how excited we might be about a product.

The Focus Must Be Away from Ads

In a recent discussion on this topic, a blogging peer of mine said, "What's "fair" to me is making enough to cover hosting costs and buy myself some toys every once in a while. I do that, which is enough. But if I couldn't even cover hosting costs, I'd stop blogging."

And to me, I don't possibly see how the word "fair" can come into play. As bloggers, the ad industry, and our readers, truly owe us nothing. If we have opted to start writing, it is on our own choice. What we write about? Again, our choice. Where we opt to be hosted? Usually our choice. Our page layouts? Our choice. Our blogging platform or schedule? Our choice. So how does "fair" come into it? The goals must be somewhere else, whatever they may be for the individual, be it a hobby, setting up for the "next" job, continued writing practice, or enjoying the community.

There are millions of bloggers out there today, screaming for their "fair" share of the advertising pie. And while Google rakes in cash from vendors by the billions, some smaller bloggers are crying foul at the perceived inequalities. But it's more likely they are getting exactly what they deserve when it comes to ads - pennies. They would be better served to pull the ads off their site altogether and find different ways to make money, because for most, blogging will never get them what they want.

57 comments:

  1. Louis: you're ignoring the many boutique bloggers who do earn money from their sites because they are focused plus those who don't expect to earn from the site but make plenty from projects etc that arise from their blog presence.

    A blogger who doesn't add value will never make money, those that do most certainly will.

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  2. Well, let's try this. You say Digg and Techmeme are sticky and they keep bringing back repeat visits and what not. How much of the content that is showing up on these aggregators is coming from individual bloggers? Might not be the majority but I think if blogging were to cease, those services might not be as popular as they are now due to the overwhelming feeling that people are just reading crap from the mainstream.

    Other than that, I think you have a sound argument against bloggers blogging for cash via ads on their site. Thats why I have shifted my focus and concentrating on using the blog as a platform to propel me to paying jobs that involve blogging.

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  3. I think "don't deserve" is a bit harsh, it certainly isn't wrong for anyone to put some adsense ads on their site if that's what they want to do. Who's to say who is deserving? They may not actually make money and if they feel that they are being ripped off, that's one thing. But why begrudge them a few bucks a month?

    I mean if the metric is: "It costs nothing, except time, to put text on paper or computer screen." That is also true for developers who I would like to believe are at least somewhat deserving of making money some time.

    In general, I agree with you that blogging is almost never the route to riches. But to say they don't deserve any revenue, well, it seems a little mean spirited. That big traffic will somehow make them deserving of revenue received whereas prior to some threshold of traffic their content is not worthy.

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  4. I get why you're venting, there's plenty of crappy content on the web, and yes, many, if not most bloggers have unreasonable expectations about ad revenues. But the title and phrasing of this post scream "linkbait" to me. You're just trying to stir things up. And that's okay if you call it by its name, but you don't, you couch it in righteous indignation.

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  5. I think your absolutely RIGHT! Many people out there focus on get rich/get famous illusory draw of the blogsphere. Leave quick obvious information dissemination to sites like twitter, and don't post "news" on your blog unless it has a different take...a rant, a rave, or a unique view. Especially if you are one of the Blogspace Elite, why chew someone else's flavorless gum?

    However, You ignore the value of brand name recognition for a blogger. Which I think you believe in. Otherwise your blog wouldn't be named Louis Gray. Right? In fact I am buying the domain name www.redgsnodgrass.com today! :)

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  6. Normally I agree with you but overall not this time - I disagree with about 70%.

    1. let's see, we have cbs/nbc/cnn/fox news/msnbc - the pope is in town today - everyone is covering it - the same exact coverage. should only one cover it?

    2. I do agree with you that many blogs just spew a press release - I call those "copybloggers".

    3. In your scheme, if you don't like x number of blogs in tech reporting, how many would you keep? And who?

    4. I've always tried to stay away from ever just copying a press release. My belief is that if I can't add value I won't post. Probably why CN hasn't hit the a-list yet.

    I do agree that most see x or y blog making x or y and say "wow theres a goldmine there i want a piece" but it's the same with late night infomercials.

    And frankly everyone blogs for a different reason. I've said for a long time that we need new names for the different types of blogging.

    I guess by your definition, I should close CN, right? And the other x number of tech blogs should close too. We should only have one source.

    Perhaps we should only be able to eat vanilla ice cream :)

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  7. Louis, I'm lost. What's your point?

    Part of the reason many bloggers are "hoisting" ads on their site is that they're making money on them. $10 a day is ... let's see, $300 a month. That's equivalent to a writing assignment in some cases. If you're getting additional gigs through a blog as many are, that little bit of icing certainly wouldn't hurt. And 1000 uniques a day to me is small, not even remotely "mid-size." So if you're getting ten times that, you're talking $3000 / mo.

    Saying blogs don't add value while Digg does, meanwhile, is just crazy talk ... not sure that even merits a response.

    Are there too many blogs out there? Are there lots of bloggers who are WILDLY unrealistic about income sources? Absolutely.

    But, again... what's your point?

    And have you seen the many, many niche blogs with a specific focus, from pet care to intricacies of ActionScript? Part of the reason there are so many of those is the number of interests out there. The issue seems to be the blogs who are all talking about exactly the same thing.

    Oh.

    Sorry.

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  8. Hey Louis, you very own bitchmeme here, eh? ;)

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  9. I have few blogs and some make money and some do not. I look at ranting type blogs as entertainment and then people are getting paid for their views as a stand up comic would.

    I do not seem to have the ranting that would make any money in that market however I do in fact make money with other blogs.

    Any blog where I offer help, guidance or news that is enhanced as you mention in your post is a money maker. Where people see me as caring and truly trying to help. Pulling the something extra that people are looking for makes all the difference and makes me worthy of making money from whatever ad network fits my market.

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  10. Gee, Louis, is this link bait, or an attempt to create a bitchmeme? People blog for all sorts of different reasons. While you have a valid point this post does come across a bit like: "This is why I blog, I wish more people were like me."

    I'm in the middle on this issue. I started out like you, blogging in an "alturistic" mode but the truth is, even a middling blogger can make *some* money. Steven complains about peanuts but I think five dollars a day is nothing to sniff at. That's 1,825 a year which is certainly enough to buy a new computer among other things.

    The opposing point of view is: you're leaving money on the table right now.

    I look forward to reading Steven's response...

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  11. @Allen, we won't agree every time. So far, comments here are mixed, and most FriendFeed comments are trending positive. I'm already on the record for liking CenterNetworks, and in my mind, included them in the "top 5 to 10 networks".

    @Webomatica, by leaving money on the table, I'm also reducing visual clutter, looking unbiased as far as my intentions regarding traffic, etc, and not confusing this further with my day job.

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  12. fyi, I hope we don't agree all the time - that would be boring and wouldn't lead to any good discussions . And I appreciate that you consider CN in the tops.

    I have to leave now to go sign some legal papers so I can't comment more - but will have more later.

    And fyi, you mentioned friendfeed comments - this is a perfect example of the mess that all these external services create - as a normal reader of your blog, I have no idea about these other comments nor can reply to or add commentary on them.

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  13. Most bloggers may not deserve to make any ad revenue but there's no harming in trying to capitalize on all those hours effort.

    For some bloggers, $2 a day is just fine, although it sadly won't pay for a Starbucks coffee now that prices for a regular just climbed to $2.05. :)

    Check out my post on eMarketer's view on the growth of the user-generated ad market: http://tinyurl.com/4j24jg

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  14. What an amazing narrow view of the use of blogging!

    Dude, you're nuts and make far too much noise about online media that sucks up to valleywagging.


    See the following link for a full blown brand sponsored media production based upon blogging - AND - all the content is given out under Creative Commons BY-SA, meaning, anyone can profit on the back of the production:

    wherearethejoneses.wordpress.com

    Spend some time thinking about new uses for converstional media and maybe you'll bring some value to the web...

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  15. Louis,

    My first reaction is that I don't see where all of this clamoring about inequality and demands for blogging riches is coming from. Beyond the comment from your friend, who is really complaining about how valuable their content is, and how they should be rolling in mad coin from their blog? Maybe people are doing this, but I haven't seen it. :-)

    Secondly, I don't see a thing wrong with throwing ads up on a site. One of the great things about the Internet is the prospect of providing value, gathering an audience who is drawn to the valuable content, engaging that audience in an ongoing conversation, and selling ads to keep the operation afloat.

    It sounds like perhaps your argument is aimed more at the "me too" bloggers than about putting ads up on blogs in general? In other words, I'm guessing that if in your judgment if a blog was truly valuable, it would be acceptable to you for it run ads? Or must it also pass some traffic threshold (and/or pass the value test) to run ads? Or should no blogs run ads? I'm confused!

    Anyway, if it makes someone feel good to get that $100 adsense check after eight months or whatever of toiling away on the blog frontier, if that check is seen as a tangible reward for hard work put in, isn't that kind of a nice thing?

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  16. Me:

    No ads, 17 to 90 readers / day. Trade related technical articles that get some prospects to read my CV and portfolio - what more could I want?

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  17. mark - blogs are not really UGC

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  18. Louis,
    You make some very good points in this post. I have to agree, there are way too many duplicate stories out there, and too many poorly written blogs to count. It dilutes the value of unique, quality content that is vying for the same eyeballs.

    The funniest part to me is how much people start complaining about you expressing your opinion. I don't think your starting "your own bitchmeme" and I think you're spot-on about the value of content in the blogosphere. The bulk of it isn't worth the the time investment needed to read it.

    Oh, and to those who'll point out I have ads on my blog. Yes, I'm part of the problem - I can't tell if I bring value unless you tell me. Just like all of us stopping by Louis' blog post here because he broached a topic that is important to all of us.

    Cheers,
    Rick

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  19. Is today April 1st? Seriously is this a joke ?

    Like one of the guys above in comments said "I disagree 70%" I disagree 90%

    I don't know which world you living in but boy time is money remember that.

    First of all go outside or if you prefer use google maps. Just type Italian Restaurants you think there will be only ItalianCrunch and ItalianMeme restaurant that servers same f*** pasta? Same sh** with bloggers in their niche. Who is good at it will deserver that traffic whos not they will bitch about how they only make 4c a day.

    To be honest people do know that there are at least 10 top dog blogs that write about technology but to be honest I hate their layout of website some flashy some not and that is what brings me to read the content.

    Anyways i am just waisting my time right now...explaining to you ....read other comments u might learn thing or two about blogging from others...

    PS:Ware you guys thrown out from techcrunch party? :) I wish I was the bouncer!
    BYE

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  20. I there are probably two main types of blog entries:

    - Ones that primarily comment on the news the see (which all their readers have probably already seen) and adding their own commentary to it. They do this rather than just comment on the original post.

    - Ones that are about original topics which are unique e.g. it is something that happened to them or a site they found that no one is talking about (or only less well known bloggers are talking about)

    A lot of lesser blogs seem to be made up mostly of the first type of post where as I think your own blog, Louis, has more of the second type.

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  21. I have a website dedicated to Organized Crime Movies (Mobflix.com). I am changing the sitre around to blog about the genre.

    But my eventual goal is not to earn millions (I do have a day job). My eventual goal is to have an Organized Crime Film Festival. That is my lofty goal. If I can get sponsors that is great, if I can earn enough to fund it myself, that is great too.

    But I think having a niche is where it is at.

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  22. Louis I like most of this post but not the title. Deserved or not, It's not reasonable for all but the top blogs to *expect* more than a few monthly bucks in revenue, but those middling bloggers are a major reason we have an ocean of content from which Google and others pull millions in value.

    Panning the low folks on the revenue poll is hardly helpful, and if they go away the consequences will be greater than you imply.

    The market and literary sensibilities will sort out those who are looking for big money vs. those who are compelled to write.

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  23. Hey Louis. This is an interesting post, but I have to say I personally preferred your Blog when it was about stuff (like new services or things you'd learnt) rather than all these recent tech lifestyle posts (how to act on Twitter, blogger introspection etc).

    Not a criticism and given your stats it seems I'm in a minority. That said I felt compelled to give you the feedback.

    Alex.

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  24. @Alex, we're listening. I think you'll see ebbs and flows here as far as new services vs. personal vs. commentary, of course. Unlike some of the large blog networks, I'm not swamped with new services asking to debut as exclusives. Also, some of my favorite sites are already well known and I've made my points there (see: FriendFeed, Readburner, Toluu, Shyftr, etc.)

    There will certainly be more, but to further niche myself here would lead either to post starvation or posting for the sake of posting.

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  25. Louis

    I make a full time living off my blog and podcast and my site falls into the category you are talking about. Granted I get more pageviews each day.

    But I think your pretty far off base it's all about the engagement factor. I know plenty of people that make full time livings on a part time basis blogging and podcasting.

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  26. Louis,

    There is a lot of good advice in this post, as it relates to the likelihood of creating a multi-million dollar blog empire. However, I think you're way off on whether people can make enough money blogging to impact their lives.

    I've watched the evolution of blog earning across the spectrum of display ads, sponsored blogging, adsense, affiliates etc. Watching portfolio company IZEA alone, I've seen thousands of bloggers making enough money to cover student loans and car payments. It's spawned a vibrant cottage industry with similarities to the cottage industry of prosellers around eBay. The launch of SocialSpark takes this to another level, but this topic is well-plowed ground. Tony nailed it over a year ago when he identified the very large blue-collar blogger segment of the market.

    I'd also note that your distinction between bloggers and services misses a significant part of what bloggers do for their audiences large and small -- they provide a curation service for their particular niche. I'm sure Calacanis could wax poetic about the value visitors gain from curation services.

    Overall, interesting post. I just think you missed a huge segment of the market.

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  27. yeah, who gives a crap about an extra $3650 a year? peasants . . .

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  28. Some of your points are very valid. People sometimes think it's enough to slap a few ads on their blog and money will start rolling in.

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  29. You ignore the possibility that the blog isn't -for- anyone or anything in terms of readership or profits.

    My Google Adsense earnings are low but I know the technology ins and outs now.

    Some people just noodle.

    Great linkbait though... kudos.

    -Jay

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  30. Louis, by some of your arguments, why do we have so many local publications all covering the same story? Like real world ones, for different regions or audiences. Really, just leave it to the Wall Street Journal or the New York Times.

    The answer is that all the publications you point at as not distinguishing themselves actually do so. Search Engine Land readers are not the same as TechCrunch readers. So just because TechCrunch covers a story, that doesn’t mean they’ll do it in the same way that we will or that the same people will read both. We serve different audiences.

    It’s easy to put up a list and say look, all these stories are duplicated. But you have to think that the audiences are not. And if you could see local real-world coverage, believe me, that list would be even bigger.

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  31. right or wrong, you certainly got us going :D I don't do ads, I am on a blogspot blog. But while I have got somewhat tired lately of linking to techCrunch, Mashable and Noah Gray ;) Smoke signals are an inherent part of our world. In fact that is what friendfeed is as well. That I don't do ads makes me in no way better than those who do by the way. Advertising is overrated for most of us. Like most things, the top 5% make the bucks, I do it simply because I love the ideas, possibilities and personalities. Never thought I'd see you writing a bitchmeme though... LOL!

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  32. There are different ways of leveraging advertising on blogs. AdSense didn't work for me, so I switched to a self-created advertorial format that's been great.

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  33. IMHO blogging is basically commenting on news, with one's own point of view. People come to blogs not to find news but to get blogger's thoughts on that.

    I am doing a political blog (link here)

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  34. I think by the way that Dave Winer advised Scoble to blog and get big and in the picture. The stuff around that is what brings the food onto the plate though and not the blogging. Conference appearances, internet tv is one way... Running a wine business and blogging is another

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  35. Learning, connections and reputation are my blogging "income". The amount of time and hustle you'd need to commit to make money on ads just isn't something I'm looking for from blogging.

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  36. Jeez, you're easily shocked. Why wouldn't somebody give it a shot? Doesn't work, then it doesn't work. Relax, whoever-you-are, it's no big deal.

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  37. Shorter LG:

    You are all a bunch of losers.

    Since your zero dollars in revenue is obviously not getting the point across, let me do it for you - because I'm better than you:

    Stop blogging.

    Stop trying. It won't work. Leave it to people who are smarter than you. You have nothing to contribute. So just stop. Now. Because I said so. Because I'm smarter than you. Because I'm better than you.

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  38. WOW! And to think I only Blog so that my friends and family can keep up on the ins and outs of my family's life.

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  39. I have ads on my personal blog. I didn't think they'd make me much of anything when I put them there 3 months ago, and I don't think they will profit me anytime soon. However, I am able to interact with how they are implemented, and various services that offer them, so when I am consulted about ads by others, I can have something to tell them with some first hand knowledge.

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  40. Some people approach Blogging from a business angle. Producing a good product(Our high quality posts)will increase customers. Once there is enough customers, offering them other things they might like is a natural inclination. Adsense helps because the text links are about the related posts. Hitting the customer over the head with ads is bad business but we DO want a profit eventually. Having fans like Scoble and having customers like Amazon would be great...

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  41. >>>2. I do agree with you that many blogs just spew a press release - I call those "copybloggers".

    Hey now... don't slander my brand! :)

    "Copyblogger" means something completely different (and it's a way that people actually make money from blogging... but not necessarily from ads).

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  42. thattalldude brings up a great point. Running ads on a site -- even a low traffic one -- is a great way to teach yourself about content publishing on a commerical level. That brings up larger issues about motivations behind blogging. There are very few people who would turn back massive checks from advertisers/ad networks each month, but there's a wide mix of reasons why people get started and keep going. There are thousands of Why do I blog? type posts so I won't get started down that road.

    That's all to say that running ads, learning about advertising in the online medium, and making money from content publishing are legitimate reasons to publish a blog. Hell, there's a whole sub-genre of Make Money Online blogs which are *all* about that side of things!

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  43. The Focus Must Be Away from Ads.

    Amen, what's next, people expecting to get paid for Twittering? Talking? Well I think you are right here, the moment you are paid to blog, is the moment you are not blogging from 100 percent passion of how you see the world. Any amount of money you receive or could receive will forever change your outlook on things. It doesn't mattter who you are.

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  44. very provocative post. definitely food for thought.

    unfortunately, the reliably derivative matthew ingram cheap shots you with his usual 3 paragraphs and a cloud of puffery. he dings my response - as do some of his fanboys - but i have no stomach for dealing with his insipidness. for my money, you're far more prescient when it comes to ways of the web.

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  45. The blogs that "deserve" to make money - the ones that are well written, thought provoking, good coverage, whatever - generally make money.

    Nice linkbait, though.

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  46. "Yet, some bloggers act as if it's their God-given right to write, post a few ads and start raking in cash."

    This and several other comments makes me think you have a list of bloggers complaining they aren't making any money.

    But I've never seen any people complaining about this. Or maybe I just don't find their blogs interesting...

    Gary
    http://GarySaid.com/blogging/

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  47. Yeah Louis, I think saying most bloggers don't deserve is a bit harsh as well. Why don't you throw in the Enquirer, most pop-culture magazines and wait--there's always reality tv. Point is, I can think of numerous mediums and ad outlets that don't necessarily provide a service but command a large ad revenue just the same. It's all fair game. And to the most successful of ad-earning blogs, my hat's off to ya.

    d.

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  48. I really wanted to be comment 50 but I'll settle for 49:)

    You're really rockin' here Louis and I think most of us understand where you're coming from but the piece should have some clarification for newbies?

    I have websites, that are targeted, not sticky, and make money. My blog, as you know, is NOT monetized because I have no interest in competing in this space for profit. There are numerous other reasons I write it.

    The fact is that there are a lot of ways to make a nice living on the web. Unfortunately, too many newbies read some of the worst blogs and websites on how to do it.

    "Don't deserve" is pretty much a matter of perception?

    The so-called news blogs are competing, and at times, scooping the mainstream media sites. TechCrunch, Mashable, CenterNetworks, RWW and others provide value and should, and need to make money.

    VC's need to be very careful here because news is news, and that whole landscape could change in a heartbeat!

    Enough from me :)

    Bottom line - You provoked a good dialog.

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  49. Hi,
    I think that a blogger should write and post interesting news, views and comments on something that other people might find interesting.
    They should also concentrate on a subject they can write fluidly and confidently about.
    This is the case of my blog, www.hititrunning.com about scuba diving.
    This blog was born out of my want to learn about blogging and share interesting subject matter.
    So if this is the case with thsi and other bloggers then why should they not try and recoup the cost of hosting etc from their blog.
    I know other blogs take this to the extreme and earn a very good living from their blog networks. And why not.
    Anyone who is involved in blogging and blog networks knows you have to work hard to generate a lot of traffic and therefore some revenue.
    it is not a get rich quick scheme - a long way from it.
    However, I do not like the blogs that a simple links to other blogs and have no original content of their own. These blogs are generaly satuated with ads and click-throughs that detratct from getting to the actual content anyway.
    Just my thoughts.

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  50. Louis, I can't agree with you that bloggers don't deserve to earn money from ads. If you create content then you are entitled to monetize it as you see fit.

    Attempting to monetize the post that took a blogger 45 minutes or 2 hours of labor is great, and they deserve every penny they earn from it.

    Unfortunately some bloggers put advertising before content and that is where the problems arise.

    For me the problem lies with bloggers having an over developed sense of self-entitlement resulting in the feeling that just because the create some sort of content that they are entitled to roll with the "big boys".

    Once bloggers learn that their voice is but one whispering in a hurricane of millions they will learn that they need to speak louder and more clearly because only the solid content will remain tied down and generate income amongst the jetsam.

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  51. Nice post. I think that all new bloggers have the potential to make money with their blogs. It is a matter of beeing foused on a niche. after that then, like every other blogger, they need to get traffic.

    Anyone can make money with adsense of affiliates. Even if it is small, new blog someone set up and did all the necessary SEO optimization, then you can make a buk a day.

    Not ten, just 1. Build ten blogs over time, put 20 hours of work for each one. If you earn $1 a day times 365 times 10 then you might get some money back for your time.

    Aside from blogging there are other ways to make money online as well. The problem is that people usually dont realise that in order to do so, make money online that is, you need noyt focus on making 100 dollars from one site/blog or whatever, but $1 or $2 dollars from 50 sites....Anyhow, nice blog post, blog and conversation going on here...

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  52. I'm a little confused... about this post together with your reaction to the Valleywag mention.

    Retire or panic? Well, retire is obvious since you claim that bloggers shouldn't make money (but you evidently have been)

    Care to rephrase? dig in? deny? shrug off? "i was joking" ?

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  53. Starting a blog and then saying that you "deserve" to be paid ("it's only fair!") is like mowing your neighbor's lawn without asking, then banging on his door and demanding payment.

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  54. @Reechard, "retire" was a joke, as if reaching Valleywag had been one of those goals I wanted to achieve... and had now done. I don't make any money from blogging, and now that I'm so public on this stance, it'd be hypocritical to try.

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  55. What happened to blogging for fun?

    Terry Finley

    http://theterryfinleysite.blogspot.com/

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