From 1999 to early 2001, I got my feet wet working as the Web Marketing Manager at 3Cube, a Silicon Valley startup looking to enhance Internet Communications through Web-based faxing, conference calls, and Web meetings. While we toiled away trying to take on new customers one at a time, WebEx had raised tens of millions, asking RuPaul to tell the world in a best-forgotten Super Bowl ad that "We'd Better Start Meeting Like This". Needless to say, they won, and we lost, even if I still believe we had the lead in technology. Something about brand awareness and sheer execution really does work after all.

Yesterday, Cisco shook up the tech industry by announcing a $3.2 billion acquisition of WebEx, seeing the traditional switch and routing company further diversify its business model. Cisco and others lauded the deal as an SMB (Small and Medium Business) play, as Cisco is trying to become more consumer friendly, with a goal of being less associated with corporate datacenters than in years past. The company even swapped out its well-known logo for a rounder, more Web 2.0 look and feel.

But beyond the surface announcements, for many of us who make a living in the Silicon Valley, this type of corporate consolidation raises some concerning questions. When the Big company (Cisco) buys a Smaller company (WebEx), will they continue to innovate, and will we ever see the business again?

History is littered with companies being swallowed up by monoliths like Cisco, Sun, Microsoft and Oracle, never to be seen again. Founders and key employees leave, and companies lose momentum. The number of companies from whom you can get a solution is limited, and hitting closer to home, there are fewer companies where you can get a job. In almost every corporate merger and acquisition, you see overlap and eventual layoffs.

Shortly after I left 3Cube in a layoff that took out Marketing, Sales and Business Development at the beginning of 2001, the company and its assets were purchased by Oracle, who had big hopes of adding desktop sharing and conference calling to its iMeeting product. Apparently they did, but you wouldn't know it.

I don't know of anybody who turns to Oracle for remote meetings and collaboration. Everybody uses WebEx. Now that Cisco has WebEx under its corporate umbrella, will they operate it as a separate service, with the brand name staying intact, or will it turn into the Cisco Meeting Service, powered by WebEx, and see a complete stalling in feature innovation? I have no idea. I don't think anybody has the answers.

You know, I think I'd learn from the Christmas Eve "experience" that the merger of US Airways and America West has created the world's most inefficient airline. Yet, when Expedia suggested we take the airline to Phoenix for Spring Training, we didn't balk. Now, we're again stuck at the San Jose Airport for another ridiculous delay, and are again questioning our sanity when it comes to this ridiculous airline.

A mid-day flight in perfect weather conditions isn't exactly the prime target for something to go awry. My wife and I breezed through security, and were all set for an alleged 12:25 flight from San Jose to Phoenix. Yet, minutes away from the time we would anticipate boarding, all the numbers came off the board, and the flight's new departure time is 1:20. Guess why?

Allegedly, workers fueling the plane in Phoenix had opted to "take a break" during its fueling, and overdid it. Now, the plane, in transit to San Jose, will have to dump the excess fuel between here and there, making us wait. Now, if the workers wanted to go smoke away from the fuel, I totally get that, as a late plane is better than a charred jet carcass, but it doesn't exactly fill me with comfort as to the airline's professionalism and safety.

I don't think we will have to "call ahead" to the A's and ask them to delay tonight's game, planned for 7 p.m. in Phoenix, so we can be there at the start, but we're still annoyed. I've had it with this ridiculous excuse for an airline.

We're only two days away from a four-day mini-vacation to see the A's do battle in the Cactus League for Spring Training, but until then, we are certainly chained to the desk. That leaves opportunity to highlight the day's prominent stories.

It's no surprise that yet another company is out to get the iPod and steal some of Apple's thunder, and even less of a surprise that Blackberrys can cause accidents just as mobile phones do, or that big companies are moving to advertise on the Web. Given that all those aren't the biggest of surprises, it's a real surprise there's some strong writing on those topics today.

Don Dodge: Why Search Engines Rank Blogs Higher than Web Sites
Internet Outsider: Advertisers Fleeing TV, Radio for Internet, etc.
Slashdot: Legislators Ponder BlackBerry Pileups
TechCrunch: Reckoning Day For Venture Capitalists?
VentureBeat: Slacker, the Real iPod Killer?

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It's not intentional, but of late, my posts on The Apple Blog are increasingly iTunes-centric. I swear I use Mac all day long, but iTunes is where I see the action happening. Yesterday, I perhaps belatedly noticed that Apple had added "My Alerts" to the iTunes Store, making it that much easier to purchase songs from artists I like without waiting for a dedicated e-mail.

I believe that with time, Apple will increase their offerings in this space, much as TiVo has with its WishList. Some day, I'll be tracking actors and film-makers much as I do bands today.

That's the idea behind my most recent contribution to The Apple Blog, titled Apple Adds “My Alerts” to iTunes Store. Per agreement with them, I will not be cross-posting the piece, but instead, have provided a link. Enjoy.