Silicon Valley Technology Commentary & Archives · Est. 2006 3,031 Posts · 2006–2026

November 16, 2009

November 16, 2009 · 3 MIN READ · BY LOUIS GRAY

Streams May Impact E-mail, But Won't Kill It Any Time Soon

Streams May Impact E-mail, But Won't Kill It Any Time Soon

As trendy as it can be at times to say that the new social "activity streams" are set to be the future of our communications, including most social networks and the nascent Google Wave, it is clear that e-mail has some serious life ahead of it. While many can complain about the growth of e-mail messages, the replacement of actual messages from people with simple notifications by robots, and a march toward "In Box Zero", this form of transmission is not going to be deleted for the foreseeable future, even if it morphs to adopt more social functionality. In an intriguing discussion at last week's Defrag conference, it was suggested e-mail could tap into the social networks, and that the most adept e-mail users would have advantages over those less savvy, but nobody called for its death. In an attention-grabbing blogosphere, that's a rare thing indeed.

Tim Young of Socialcast, reflecting on the move to activity streams in many of those networks we inhabit, echoed a belief of mine, saying that as information consumers, access to more data is key to our continued growth and adaptation to a changing world. He even took a second step to say that our ability to adapt quickly will promote the best discovery artists to the head of the pack.

"Information foraging is core to our human psychology," Young said. "It is the energy source for our minds. We hunt and gather for information to understand and adapt to our world. Natural selection favors organisms with the best food foraging strategies. In the future, natural selection will favor people and enterprises with the best information foraging strategies."

For the last two decades, one of the most frequent methods for finding information and distributing outward has been e-mail. E-mail, like blogging, is well known for offering the function of rich communications and longer-length missives, not restricted by the limits often found through mobile phone usage, Twitter and other sites. Unsurprisingly, a good number of e-mails are made to be sent to multiple recipients as well.

Alexander Moore of Baydin reported in a study of more than 250,000 e-mail messages (via Enron) and nearly half a million tweets, that 42 percent of e-mails are multi-recipient, contrasted with only 6 percent of tweets being for multiple recipients, but he did say our immersion in the social Web had shown signs of affecting the way we send messages.

"We are conditioned from using Web 2.0 services," he said. "E-mail is moving toward shorter messages due to the rise of mobile phones. E-mail is going to be around for a while, but there are things we can learn form Twitter, Facebook and social media."

The conference's panelists largely agreed that e-mail needed improvements, much like an evolution instead of a revolution. Michael Cerda of cc:Betty said "E-mail is on its last leg, but that leg is going to be for a long time," adding he preferred an e-mail box full of grouped conversations instead of individual messages. In parallel, Matt Brezina of Xobni, said he thought e-mail could be made more social through exposing relationships that live in e-mail, possibly even sharing attachments and e-mails with an extended social graph.

Brezina said that Xobni was formed as a plug-in to Outlook instead of an Outlook replacement as "people hate changing their workflows," saying his product "generates more e-mail happiness" and increased worker productivity. Similarly, Cerda asked to "waken up the data and bring it to life". One way to do this, as Moore recommended, was to make feedback on e-mail more public. Why not add a "like" button to e-mail as there is in Facebook, to give the sender credit, when most feedback on e-mail today is private?

The day's panelists looked to a future that keeps e-mail around, but starts to see the integration of more social activity, borrowing from the world of social. The medium is not limited in the same way that many social networks are, but its sheer age and its occasional overwhelming nature has people asking what's next. One of the major reasons it hasn't gone away? As Moore said, it is "rich in content, rich in conversation and rich in control". Nearly 9 of every 10 e-mails is 140 characters or more.

November 15, 2009

November 15, 2009 · 1 MIN READ · BY LOUIS GRAY

Leveraging Social Marketing for Business, Sales and Startups

Leveraging Social Marketing for Business, Sales and Startups

Following on to the post last month on leveraging social networks to build Web traffic, courtesy of YourBusinessChannel, filmed while in the UK with Ecademy, three more short videos have surfaced from our extended interview on the impact that social media tracking and activity can have for companies big and small on the Web - be it through connecting with potential customers, or simply expanding their brand. The three videos are embedded below - proving to me that I sound as tired as I felt, having just completed a five-hour presentation following the San Francisco to London Trip the day before.


Social Marketing Strategies a Boon for Business


Sales Advice for the Social Web



What Can Social Marketing Do for Startups?

November 12, 2009

November 12, 2009 · 2 MIN READ · BY LOUIS GRAY

Paladin Advisors Group: My Own "Stealth" Startup

Paladin Advisors Group: My Own "Stealth" Startup

Over the last four years on this blog, you have seen me talk a lot about hundreds of different startups and dozens of large enterprise companies. I have tried to share with you how I consume information and disseminate it outward to the many social networks. I let you know my thoughts on gadgets and hardware, and we have had open conversations about the culture of Silicon Valley, the future of blogging and social media, and we have discussed best practices and trends. But what we haven't talked about much is my job - because for the most part, this blog is as much about you as it is me. But over the last five to six months, I have been working on my own "stealth" startup, gaining clients - and it is soon coming time to tell you all about it. (Especially as Marshall Kirkpatrick mentioned it last night)


Marshall's Tweet from Last Night Deserved Answers

Paladin Advisors Group is a strategic advisory firm for startups and enterprise companies who are looking for guidance in their marketing, public relations, sales processes, customer influence, Web and social media. For the firm, which is a handful of partners large, I am the Managing Director of New Media.


Follow Us On Twitter at @PaladinAG

Over the last few months, I have been working with enterprise companies including Emulex Corporation, and startups, including Kosmix.com and My6sense. For startups, as I have done informally for years, I have been working with them on product feedback and focus, quality assurance and visibility. For enterprise companies, my focus has been on integrating social media and blogging into their strategies, aligning on messaging with PR, marketing and customer service.

As with the advisory roles I have gained with SocialToo, BuzzGain, ReadBurner and others, I will always provide transparency to you and full disclosure on any relationships - and I hope that over the last few years with my activity here and on the downstream social networks, I have gained your trust to provide clarity.

Why do I call this new venture "stealth"? Because it is new, and I haven't made a lot of noise about it. In fact, our Web site is under development. But you can follow us on Twitter to be notified as soon as we have more announcements. (http://twitter.com/paladinag)

And... if you think our services might be a fit for your business, e-mail me at [email protected].
November 12, 2009 · 2 MIN READ · BY LOUIS GRAY

Social Networks' Traffic Stabilizes, Facebook Nears Yahoo!

Social Networks' Traffic Stabilizes, Facebook Nears Yahoo!


Facebook Up Slightly, MySpace and Twitter Flat to Down

Despite November being nearly half over, the monthly traffic statistics from October have just been released by Compete.com, and it looks like there are no major surprises in the social networking arena. Despite the recent improvements and continued hype, traffic to Twitter.com decreased slightly, by 2 percent, month over month, tracking at the level it saw in June of this year, and lower than the previous three months. Facebook, the #3 site overall worldwide, behind only Yahoo! and Google, climbed more than 3 percent, to almost 129 million, while MySpace stayed steady around 50 million unique visitors (15th overall).


FriendFeed and Posterous Decline - While Twine Plunges

Where one saw more movement was in the lower tiers, as FriendFeed continued its descent following the Facebook acquisition, shedding nearly 7 percent of visitors, dropping below the 700k mark, from a one-time peak above 1 million, and Posterous dropped more than 12 percent, showing just under 1.2 million visitors. Twine, which once peaked above 2 million, is now just over 120,000.


Yahoo!'s Slow Decline Comes as Facebook Rises Toward the #2 Spot

Facebook's slow but steady growth actually has them looking less in the rear view mirror, toward companies like Twitter (who scored 23 million uniques vs. Facebook's 129 million) and more at the big gun right ahead of them - Yahoo!, which continued its slow descent, dropping just over 1 percent, to 135 million unique visitors. In fact, one more month with the same trajectory would have both networks tied at about 133 million visitors, so we could see a change in placement come November.


Google's Position at #1 Remains Unchallenged (Shown With YouTube)

Unsurprisingly, Google reported in at #1, again, counting almost 150 million unique visitors in the month, according to Compete (which in my opinion is probably low). In addition, the company's YouTube subsidiary tracked just under 85 million unique visitors, good enough for the #5 position worldwide on its own. GMail continued its climb to another 9.3 million visitors, up 98% from this point last year.

Surprisingly, GMail's position is more than 3 times higher than that of Hotmail.com, which has even been surpassed by Apple's Me.com MobileMe e-mail offering. Me.com sported 3.5 million visitors, growing 98% year over year, contrasted with Hotmail's 2.5 million, which decreased 7 percent, according to Compete.


LinkedIn Stays Hot - See Versus Twitter

Interestingly, during the recession, with high unemployment, LinkedIn.com traffic increased 3.3 percent in the month to 15.5 million unique visitors, up 89% on the year. Monster.com, the massive job site, tracked in with 41.5 million unique visitors, good for #20 in the world, up 47% on the year.

Some other sites of note:
  • Apple.com traffic tracked at 21.4 million, compared to 15.5 million for hp.com and 13.4 million for Dell.com.
  • Digg.com traffic decreased less than 1 percent, up 57% on the year, good for 43 million uniques.
  • Technorati.com traffic was flat, with only 2.8 million unique visitors.
Disclaimer: Compete statistics are known to be imperfect, but they are always interesting.