March 19, 2008

TechCrunch's Arrington Launching Recruitment Effort?

This morning, TechCrunch's Michael Arrington, amid news and rumors that some blog networks are raising millions of dollars in funding, said that with more to lose in the blogging business, these funded networks are going to get more aggressive, not just in focusing on content, but also on politics, picking fights when necessary. But most interestingly to me, he stated he would like to be part of a proverbial "Dream Team" of bloggers, who if aligned and focused, could take down more established, traditional, media.

In his widely-referenced piece, Arrington said he has been, of late, trying to promote "young but promising" bloggers, specifically mentioning Silicon Alley Insider, CenterNetworks, Mathew Ingram, and me, by name. He wrote, "these guys rarely agree with me, but when they talk I listen because they've put some thought into what they are saying and how they are saying it."

The combination of these two messages in his story led one colleague to tell me over breakfast this morning, "His article made it sound like he was recruiting you - in public."

A fun idea, to be sure, and far-fetched. But not completely impossible.

Bloggers, even those not raising funds, find friends and create informal networks. SheGeeks Joined Grand Effect today, a small tech blog network, including Sarah Perez of Sarah In Tampa. Closer to home, MG Siegler of ParisLemon, Steven Hodson of WinExtra, Jason Kaneshiro of Webomatica, Fredric Lardinois of The Last Podcast and I often refer to ourselves as "The B-List", jokingly mocking our non-elite status. When not linking to each other or leaving comments on our blogs, we're trading e-mail, or monitoring one another's FriendFeed. There's no money in it, and if we formed a network, we probably couldn't raise enough cash to keep the lights on for a month.

But others who are true A-Listers, if that term carries muster, might be on Arrington's short list for what could be the next media empire. And while he set CNET as the target to take down, I'd say that's aiming too low. If Arrington really is interested in taking resumes from aggressive, well-written bloggers, and is answering his phone to calls from potential applicants, it could be little time until the TechCrunch Dream Team starts blocking shots from the rest of the upstarts like an underpowered Angola 1992 squad.

I just want to know who he has in mind.


  1. I've never formally "kept a blog" but have certainly galavanted across the blogosphere for the entire ride and graffitied my opinions on many a post's comment form. I love blogs so much I've devoted my life to trying to help people consume as many of them as possible!! lol...

    When I read his post today I felt like i was reading him for the first time again and he was this inspiring new voice... not the tired and seemingly impatient one that this industry has created. It almost had the "Scoble Effect" on me... (sorry, Robert... I thought WWT was mind numbing as well, but I digress).

    My initial reaction was to think of this powerhouse of blogging cred. Mike, Om Malik, Matt Marshal, Marshal Kirkpatrick, even Jason Calacanis because his blogging is great! But as I thought about it throughout the day I realized that Mike is probably the only true "A-Lister" who actually has it in his heart to "bring down c-net" not for the money or the clout but to bring a respect to bloggers...

    anyway, mike's post is inspiring and I know there will be no shortage of mighty mighty amalgams of the ultimate blogger to appear among list after list after list of the "A-Listers" ... but I think I'm ready to see the "B-List" come to roost, personally. And when it does I see you there Louis. You seem to have come like a bat out of hell... hehehe... I would definitely give you no less than a B+ ... if there were such a list... (the again, there's no such thing as the "A -List" ... reference: ) ... but if there were, your heading straight for it ... ;)

    P.s. ... c-net IS aiming low... blogging as a format is poised to topple even the likes of the NYT, ect. All "paper Journalists" will be full time twittering bloggers someday... heeheehee... it's about consumption and waste... newspapers are litter, digital is instant, new is now. that kind of thing.

  2. Ever since starting my new blog ( at the beginning of this year, I have become more and more convinced that -- if I could find some way to make a living out of it -- I would devote my career to blogging. I have a day job that pays well and is a stepping stone on my current path to becoming an attorney... but all I really think about all day is how much I'd rather be on the feeds, in the comments, and composing my next entry for Tropophilia.

    I'm not A-list or B-list or even C-list. We've had a respectable 4,000 visits in under three months. Having finally settled into our posting pattern and site design, our next step towards growth is to reach out to network with other upstart blogs as well as some of the higher-ups. I know the drill, I know how to make a blog grow and thrive. I just don't have the time, but if I did I think I could be successful.

    If Arrington starts recruiting a dream team, I hope he doesn't just look at the establishment. I love ReadWriteWeb, Scoble, you (Louis), and all the others who have been on the scene for a decent amount of time. But there are bright minds all over the blogosphere if you look in the right places. They've got the chops and the drive, they just don't have the means yet.

    I'm not saying Arrington should or would recruit me, but it would be beyond exciting to see him enlist some of the eager, able, but so far untested bloggers from my generation (20-somethings). Even if we're not on the front lines, you're going to want to have them warmed up and ready to pounce when the starters start to lose their rhythm. If you're gonna have a dream team to take down the Big Boys, you're gonna want a deep bench.

  3. I think this might be a great idea, because traditional media WILL try to take over the world and we don't want that.

  4. dont pander to these dorks. keep your independence and blogggg

  5. The fastest path to income--and likely an easier and faster way to come together--would be for the Dream Team to create their own advertising network. For a real world example of disparate publishers teaming together for greater economic gain, check out quadrantONE, the startup advertising network founded by the NY Times, Gannett, Tribue and Hearst that doubled its size today. How else is the Dream Team going to monetize its content other than through advertising?

  6. Here's my take of what's going on in the blog business: