AddThis, the sharing and bookmarking utility that lets users share interesting content from the Web to more than 150 different services, introduced a new Service Directory today, enabling any user or service provider to be submitted as a potential partner. In parallel, the company debuted a slew of statistical upgrades, highlighting the most popularly used networks, including how networks are faring across the world. For example, while Facebook is the dominant sharing service overall, including in the United States, countries including Brazil and China see more bookmarking, and South Koreans prefer to print.

According to AddThis, fully half of all shares on the service come from three options, namely: 1) Facebook (28%), 2) E-mail (14%) and 3) Adding to favorites (9%). Rounding out the top ten globally, from the last 30 days of data were 4) Print (9%), 5) MySpace (8%), 6) Twitter (8%), 7) Google (6%), 8) Digg (4%), 9) Microsoft Live (4%) and 10) Delicious (3%)


The total percentage of shares from the top ten services is a whopping 93%, leaving only 7% of all shares for the remaining 140+ services in the long, long tail. But this didn't stop a multitude of services from asking AddThis to well... add them. In a press release this morning, the company said the debut of the Service Directory was in response to a "flood of incoming requests" from "people around the world asking for their favorite sites to be added".

You can also use AddThis' Service Directory to see how specific services are more popular in one region of the world as another.


With the launch of the Service Directory, AddThis is expecting users and providers to send new bookmarking and social news platforms their way. You can check it out at http://www.addthis.com/services, which also provides a handy jumping-off point for seeing just which countries have social networking sites above utilities like printing, and just how worldwide the reach of Facebook really is.

Even though Brizzly is in its infancy, the service is clearly thinking outside the box when it comes to providing a new user interface for Twitter, including the in-line display of images and video, Web-based groups, a new approach to direct messages, and most uniquely, the ability to see definitions of Twitter's trending topics, authored by other Brizzly users. Now, Thing Labs, the company behind Brizzly, is debuting a new API that releases all the trend data at a dedicated site called LetsBeTrends.com.

As Thing Labs CEO Jason Shellen said today, "The goal is that if you are a Twitter API developer, and you like the trends data, you can use our API. Our Brizzly users are coming up with awesome explanations."


Image: Courtesy LetsBeTrends.com
Although LetsBeTrends.com is fairly sparse right now, you can already see its utility by looking at the code behind current trends, or by peeking at the data behind a specific trend. Twitter application developers may like seeing just when a topic trended and stopped, including a text description. Brizzly's default example is the trend "goodnight", which has a note saying "It's always nighttime somewhere". For more fun queries, like "Kanye West", it says:

"Rapper Kanye West disrupted singer Taylor Swift's winning speech at the VMA's, and proclaimed that Beyonce should have been the real winner. He also appeared on the Jay Leno premier on NBC leading to some speculation about whether it was all a stunt. Later, an ABC reporter leaked an off-the-record comment made by US President Barack Obama calling West a 'jackass.'"

Brizzly looks like it intends to be more than YATC (Yet Another Twitter Client). This is the first volley which gives back to the developer community, and more likely are coming. It's not too much of a stretch to see Trends data making its way into TweetDeck, Seesmic or other clients, or even Web services that are tangentially tied to Twitter, such as a general news site.

There's no question that an ever-growing number of Internet users are spending more time creating and consuming data online. While a great deal of attention in recent years has been spent focused on the creation of and access to rich media files, including YouTube videos and photos, be they on Flickr, Smugmug or Facebook, the truth is that often much of the data consists of small files, which can number in the billions for the most popular of Web services. Add to the mix the potential for some files to go "hot" as they become popular, and a fickle audience that expects data to load instantly, and you can see why the issue of storage has been critical to every Web-based business.

Traditionally, getting companies' storage issues "solved" through a rapid growth phase has been accomplished in one of three ways. The first is through the purchase and management of expensive or complicated storage networking hardware. The second is through using a storage service provider, like Amazon S3, and paying for data that is used. But the Internet's giants are taking a third route, creating customized file systems, and dedicating an incredible amount of engineers' efforts to test, create and validate. Through this, you have seen names like Haystack from Facebook, MobStor from Yahoo!, and yes, Google's GFS (Google File System), each built independently for the company's unique needs.

Into this world enters a new approach from MaxiScale, who claims its new software system can change the economics of Web-scale software with a promised 10x gain in performance, 100x the scalability and reduced costs. This new venture, unveiled today, was designed specifically with the Web's large data sets in mind, and is not based on any existing vendor's offering. The solution does not offer any customized hardware, and supports both Linux and Windows environments. The system also does not rely on RAID (Redundant Arrays of Independent Disks) to make sure that files are protected, instead replicating the files across storage nodes for backup.


Graphics Courtesy: MaxiScale
Last week, prior to my trip to London, I met with Gary Orenstein, the company's vice president of marketing, and Gianluca Rattazzi, the company's CEO and co-founder. I previously worked with Gianluca when he and I were at BlueArc, and he was the CEO and chairman of the board from 2002 to 2004. In fact, a good number of the team's engineers and leadership hail from BlueArc, so scrolling through the company's phone directory from their lobby was fun to see. As we talked about MaxiScale's approach, it was clear the team had considered the pitfalls that typically trip up companies' growth on the Web - namely price, scalability, latency, and availability.

Why have companies like Yahoo!, Facebook, Google and Amazon each created new approaches to the traditional world of file systems? Because their exceptional needs pushed requirements that standard offerings could not meet, growing too costly, or introducing issues of downtime or latency. MaxiScale calls this new world the "Era of Billions", be it tens of billions of photos at Facebook, streaming of a billion songs at MySpace, hundreds of billions of YouTube video views a month, or exceeding 100 billion ads served by AdMob - the company's first named customer. It's a new world of big numbers.

Of course, not every Web company growing virally can ask a core team of engineers to build a new file system, and deploy massive data centers. That's why you see so many turning to S3, which is a great solution for small to medium size businesses, but can see costs grow as demands increase. MaxiScale's platform claims to grow with these companies, on standard hardware, optimizing file serving for all types of files, with a single namespace with highest reliability and predictable performance, even with growth to hundreds of petabytes. The idea? Give companies that are focused on the Web an alternative to expanding either their budgets or their staff, taking their eyes off the ball from what should be their core product development.

You can find MaxiScale at http://www.maxiscale.com or their blog, "Serving Size" at http://blog.maxiscale.com/. See also coverage from earlier today by SearchStorage and StorageMojo.

Disclosure: From January 2001 to April 2009, I worked for BlueArc, where Gianluca Rattazzi, Francesco Lacapra and many other MaxiScale employees were colleagues. I have no current financial relationship with the company or any of its employees.

As Google has grown as a company, its reach has extended well beyond its initial foundation as a massive search index. The company now represents many things - including a mobile handset platform, a Web browser, Web-based e-mail, a social network, and a wide variety of software programs. Like Microsoft in the 1990s, it is often hard to see a viable business where the company does not play a role - and a significant one at that.

With Danny Sullivan revealing Google CEO Eric Shmidt's favorite product is the Chrome browser, I began thinking about my own preferences, and thought I would share - inviting you to do the same.

1. Google Reader

Google Reader is my starting point for finding the day's news quickly. The RSS reader is the very best way that I know of to get all the blogs and news sources I read in one place, and it provides me with simple keyboard shortcuts to read through them rapidly, choosing to share them on my link blog to downstream social networks, including FriendFeed, Twitter, Facebook and Socialmedian.

As Google Reader has expanded its social capabilities, I have also recently enjoyed a near-explosion in active conversations on my shared feeds, and find I am spending even more time inside this product than in months past.

Though it may sound crazy, I believe the quality lead Google Reader has over its competition exceeds even that of Google Search's quality lead over its relative competition. I would rather have Reader and be forced to use Yahoo!/Bing than use Google Search and use some other RSS reader.

2. Blogger

The Blogger platform, now 10, doesn't get enough respect. The simple blog publishing and hosting product makes it easy for me to add new posts, categorize them, and update my templates, multiple times a day. Having moved well beyond its initial reputation of being something like a spam blogs haven, Google has put real effort into clamping down on bad behavior. Meanwhile, outages that used to impact the service have practically been eliminated.

Blogger is the platform of choice not just for my blog, but for my wife as well, giving us one place to log in to update either site.

3. FeedBurner

While the product hasn't seen a ton of updates since its acquisition a few years back, FeedBurner hasn't received much challenge (with the exception of FeedBlitz) when it comes to distributing RSS feeds from millions of blogs, mine included. On top of making sure that my posts get distributed, FeedBurner also keeps tabs on statistics in terms of total subscribers, click throughs and site visits, and enables the ability to customize each blog post with feedflares, adding additional interactivity.

4. Google Search and Google Blog Search

Google Search just does its job, period. Even as the Web has grown dramatically, Google's ability to return the "one right answer" solution when guessing what I am looking for is unmatched. It may lack the real-time capability of other sites, but imagining an alternative Web without Google search is daunting.

Similarly, Google Blog Search has largely replaced Technorati for most and is the default engine for finding new content on blogs around the Web.

5. GMail

While I have been using .Mac e-mail since well before GMail ever launched, the product changed the game in terms of what online e-mail represented. GMail, at its debut, offered storage space 20 times higher than the competition, integrated search and other features, such as labels and automatic filtering that make it both light and flexible. While other free e-mail products have gained a poor reputation online, seeing a GMail address doesn't make me turn away in scorn. I recommend that any business starting an online media strategy obtain a GMail account to centralize related e-mail.

6. YouTube

Though, like FeedBurner, not born at Google, YouTube is one of the most recognizable brands on the Web. Like Google Search, it has become the default service on the Web for what it does - enabling people to share videos and view videos, from silly family pictures to professionally designed music videos or corporate interviews. It is through YouTube where my wife and I share home recordings of our twins, and embed them on our sites. The ease at which we can port YouTube content to Facebook, FriendFeed and blogs is a big reason we use them above any other competitor.

7. Google Maps

Ever since I acquired a GPS unit for my car, my reliance on Google Maps has plummeted. But if in a pinch, if in another car, or needing to look up a route quickly on my iPhone, there is no substitute. While I once used Mapquest to find my frequently-lost self around town, Google Maps is now the trusted standard. As TechCrunch recently noted, only Google was sharp enough to recognize the recent closure of the Bay Bridge in San Francisco, alerting potential travelers accurately.

8. Google Chrome

A decade following the peak of the initial browser wars, between Netscape Navigator and Internet Explorer, we have an interesting tussle for browser market share once again, this time involving Microsoft, Google, Mozilla and Apple. (With Opera still not dead yet) The debut of Chrome, first for Windows and Linux PCs, with stable Chromium builds for Mac here as well, introduced more stable browsing, simplified favorite pages, and speedy load times. Let not the low ranking fool you - compared to Schmidt's #1 position. For me, it's a good product, but not the market leader in the way its brethren Google Reader, FeedBurner and Search are.

9. Google Desktop

Google Desktop brings the power of Google Search to your desktop files - helping to find everything from text files and e-mails to rich media content embedded in office documents. While in years past, much of its functionality could be found in Apple's Spotlight, or the Mac's integrated search in Finder, the latter is just too slow and unreliable, with Google Desktop gives you the familiar and trusted approach you know from the Web. Its ability to crawl through previous dates to see when documents were created is especially useful.

10. Google Analytics

Few self-respecting bloggers go too far away from their Web traffic statistics, and many have two, three or more packages going simultaneously, to ensure they have enough datapoints to consider themselves experts. For no cost, Google Analytics provides detailed stastics, not just for the last 4,000 visitors (as Sitemeter does), but for all visitors, letting you compare time periods, dive deep into demographics of visitors, and see trends in your publishing and content.

Close but not included: AppSpot, iGoogle, Google AdWords, Google Earth, Google Docs, Google Finance, Google Groups, Google News

What are your top ten Google Applications? Did I miss your favorite?