Example Web Elements for Reader and Translate
In a recent meeting I had with Google engineers at the company's Mountain View campus, I was told the expansion of Web Elements is an extension of the company's goal to be open and enable data to flow between sites, rather than keeping all the traffic for itself in a central location. But it is perceived that Google hasn't yet done a fantastic job of highlighting this available content, so, starting today, Web Elements on downstream sites will feature a Web Elements logo and click through to the service's directory.
The addition of the three new items brings the list of currently available Web Elements to eleven, joining Calendar, Conversation, Custom Search, Maps, News, Presentations, Spreadsheets and YouTube News. One assumes that Picasa albums or other Google properties can't be all that far behind.
The story of content going viral is well-known. Seeing YouTube on practically all downstream videos made YouTube a market leader. Similarly, in earlier days, the Hotmail text in Hotmail messages encouraged friends to sign up. If Google can provide enough widgets in their Web Elements area and can show real value that is easily discoverable, it isn't too far out of line to see these new products popping up more and more around the Web. Go find them at www.google.com/webelements.