Best of all, the service isn't asking you to change the way you do searches, and all saved searches on FriendFeed work, but they now execute in real-time and continue live updating as new entries are added to the service.
For example, I could now embed a vanity search in my blog and see it in real time, thanks to FriendFeed.
As you can no doubt guess, popular discussions that have dominated Trending Topics on Twitter would also see rapid updates on Friendfeed - as FriendFeed acts as the superset for social activity. See for instance: Obama, TweetDeck or Michael Jackson.
FriendFeed's user base is still smaller than the most popular Web services, including Twitter and Facebook, but they are executing on making a feature-rich alternative. Moves like today's addition will continue to separate the innovative team from others who are still putting their full efforts into maintaining stability.