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May 03, 2009

Dinosaur Adobe Manually Reviews Download Purchases

After years of working on outdated desktop software, I was all set to bite the bullet tonight, and upgrade to the latest Creative Suite family from Adobe. Not interested in cluttering our already-cluttered home with boxes of software and CDs, I was pleased to see I could order a download version of the suite, and potentially have it tonight, installed and running while the twins slept. But for some bizarre reason, probably having to due with an overwrought insecure obsession with piracy, Adobe says it will review the order manually, in the next business day, and then, assuming I pass, I'll get permission to download what I bought.

Crazy. Dumb. Antiquated.


Seriously, Adobe? You're Reviewing a Download?

It's one thing to order a physical item from Amazon.com, the Apple Store, or Zappos, and expect it to ship in a few business days. But downloads? Instant or not at all. This is part of why iTunes has been so successful. Click to purchase, and you are downloading immediately. Same goes for Netflix's "Watch Instantly", and practically every other legitimate software download service.

What if I absolutely needed Adobe's software tonight? What if I were in a creative agency on deadline working the weekend? Could I tell a client that no, I would be unable to open their project in the latest version of InDesign or PhotoShop because Adobe was going to review my order the next day? It's almost enough to make me check out BitTorrent.

There's a reason Web services are replacing the old dinosaur software companies. They are more agile and more forward thinking. Maybe I'll get approved and get the software I paid for by tomorrow. But this is completely ridiculous. The world is moving to a real-time Web, and this is anything but.