my6sense Update Adds Time Filters, Facebook Connect

At the end of last week, my6sense, an iPhone application focused on digital intuition, helping you reduce information overload through focusing on content most relevant to you, introduced version 1.1 of their service to the iTunes application store. While the company mentioned the update as being "full of goodies", the top two updates that impact my usage are those of Facebook Connect support, and most importantly, filtering of relevant items by time, ensuring my focus in on items relevant both in content and in recency.


my6sense Offers Time Filters on their Relevancy Stream
my6sense's approach thus far has been to surface the most relevant items from your RSS feeds into the application, even if the article was published weeks or months ago. With the latest push, you can limit the "Relevancy" tab to the last 12, 24 or 48 hours, while the company's algorithms still apply.


The Updated Stream, Which I am Mastering, Highlights New Items
As you can imagine, for somebody like me, who reads practically every article through Google Reader when at the desktop, poring through thousands of items on a small screen like the iPhone can be a challenging task. my6sense's move to reduce clutter in my stream is a good thing, and making sure the items are new is just as important a step. The move is a major reason I recently progressed through the company's levels of digital intuition, reaching "Master" on Sunday. I've been told there are 2 or 3 more levels to go to improve.

Disclosure: my6sense is a client of Paladin Advisors Group, where I am Managing Editor of New Media. My comments on the company's product are always independent, and do not pass their way in advance.

TweetMeme Goes Mobile for iPhone, Android, BlackBerry

TweetMeme has rapidly become the most popular and practical default engine for content authors to enable their Web sites and blogs to be forwarded on to Twitter (in the form of a Retweet). The company is now serving more than 100 million Retweet buttons across the Web each day, and is aggregating the statistics of most popular items on its Web site. Today, the company jumped forward, introducing a new capability that lets users retweet from their favorite Twitter apps - as many people, including me, do not use Twitter's standard Web interface when unchained from the laptop.

The new functionality essentially tracks if you are viewing a site through your mobile phone, be it iPhone, Android or BlackBerry, and then prompts you to select your preferred application - including those from Tweetie, Echofon and others. And if you don't yet have a mobile application on your handset, TweetMeme will provide some suggestions.

I spoke with Nick Halstead, creator of TweetMeme, this morning, and he said the new mobile functionality is yet another reason the product has stayed ahead of competition and copycats. "We want to respond by being as far ahead as we are, and creating more functionality," he said. "Not many people use mobile Twitter. When you hit the retweet button, it opens the application you have selected and it will do the retweet from there."

The new functionality will be available very soon. You can see their official post on the TweetMeme blog: Mobile Retweeting

Stalqer: A Location Sharing App for Real Friends

I have always felt my life was not interesting enough to broadcast every small update. That's a major reason why I was initially slow to embrace Twitter, and why, thus far, I have shunned application broadcasting services like BrightKite and the extremely popular at the moment Foursquare. But a new application, set to hit the Apple iTunes Store any day now, called Stalqer, has a permanent position on my iPhone, because instead of being focused on badges and contests, its aim is to connect real friends, and it can work in the background - enabling me to have it run passively as I go about my business.


Stalqer Shows Connections on a Map And I Can Message Them
Mick Johnson, creator of Stalqer, and I met a few weeks ago, and he said he felt the focus for designing such an app was not to start up contests about how often somebody could check in to a specific location, and he didn't want people to create yet another user account for his app. In fact, he felt services like FourSquare created the badges mentality to force people to "check in", as the application would not automatically do so.


My Stalqer News Feed and an Update from Mick
In contrast, Stalqer utilizes Facebook Connect to have you log in, and it can present you the last-known location of your friends on Facebook. If they are using Stalqer, these friends' locations will start to populate your News Feed and you can send them messages from within the application itself, assuming you have their e-mail addresses registered with Facebook. Stalqer also makes updating your location very simple, as you can tell it to update in the background, every time you check your e-mail. If you are in WiFi range or connected to 3G, Stalqer can update your location throughout the day, without your even having to open the app.


Background Preferences and Connections in Stalqer
Stalqer shares some similarities to Google Latitude as much as it does the more-hyped FourSquare, in that your friends' avatars display on a map. You can zoom out as much as you like, to see how your Facebook connections are strung across the globe. But it's those nearest to you that are of course the most interesting. If you peek at the screenshot in this post, you'll see fellow tech blogger Steve Gillmor at the nearby Starbucks, and Robert Scoble visiting the Cupertino Apple Campus - both close enough for a quick drive. Using Stalqer, I could send either a message and meet up.

Depending on your preferences, you can get updated via Push alerts on the iPhone if friends manually check in to a location, or if they get within a certain number of miles. And if you wanted to, Stalqer has a "Places" function, which selects from the nearest registered and known places for you to announce you have arrived. If a place doesn't exist, you can add it yourself.


Choose Registered Places In Stalqer Or Who Has Checked In
If you do utilize the "Places" functionality in Stalqer, you can see which other Facebook Friends are checked into the same place. For example, when Mick Johnson checked in to the Googleplex in Mountain View last week, I could click through and see who else was there. In fact, if I wanted, I could even check in there myself and announce I had arrived, even if that wasn't true. You decide whether that's a feature or a bug...

Don't get thrown off by the "Stalqer" name, as the app is no more invasive than many others we already use today. I wouldn't ask Stalqer to change the name. The biggest bug so far tends to be its speed. With 1,300 Facebook connections, it can be slow to get avatars and updates. I'll be very interested to see how the service holds up once it hits the iTunes Store.

It Just Might Be the Droid You Are Looking For

If you are a long-time user of any product, be it a computer, a TV, a cell phone, or even power tools to help you with landscaping, you get comfortable and accustomed to those products' capabilities. As you become a product expert, you know what these products can do and cannot do, and unconsciously work your way around their limitations. Sometimes, you can try and highlight these limitations as not being relevant, or even say that their lack of a feature is to their benefit - when, in fact, that's not really true. That's how I felt earlier this week when I first came in contact with Motorola's Droid, the new iPhone competitor that has everybody's tongues wagging.

Whether it ends up taking share from Cupertino or not, it's no doubt a high quality device that you should be watching closely - just like all the other reviews you have no doubt seen online have said. While I have not been a big fan of their annoying ad campaign, it is the first Android-based phone that has caught my attention and had me looking just a little bit more of what the world is like outside an iPhone universe, when I remove my Apple-shaded sunglasses.

In December of last year, I said there were essentially two types of phones in the world: "iPhone and Not iPhone". The iPhone's vast array of applications, its touch-screen capabilities and unequalled Web browsing functionality essentially put BlackBerry and all other quasi-smartphones in the rear view mirror. Since then, Apple introduced the iPhone 3GS with video recording and speed improvements, but it is essentially the same device it was last year. What has changed is the world surrounding the iPhone. While Apple has been fighting with AT&T over getting acceptable coverage and things like Push or MMS going, Google's Android team has been pushing beyond their middling first-generation device and making something very competitive indeed.

One of the stones thrown at Apple's iPhone has been its lack of multitasking. (I mentioned this in my list from June: 10 Ways Apple's iPhone Leaves Me Wanting More) Earlier this week, Google announced free turn by turn GPS on their platform. My natural inclination was to not care, as I already have a standalone GPS unit, and I wouldn't want to force my iPhone into playing the role of GPS when it could be playing Sirius Radio. But this week, while driving with a Droid owner, not only were we hearing the turn by turn GPS on the Droid, but Pandora Radio was streaming via bluetooth audio to the car stereo.

It wasn't until shortly after that I put two and two together. While I was teasing about the GPS turn by turn being quiet, I was missing the point that the phone was multi-tasking, and on top of that, it had bluetooth audio out, which the iPhone does not. Because I have been a full-time iPhone user for more than a year, I had framed my understanding in terms of the iPhone, not in terms of what I really thought a phone could do.

At the risk of sounding like a big hypocrite given my pushing of the iPhone and its ecosystem for the last year, the Android platform is compelling - and even if it is a few tens of thousands of applications behind Cupertino in the application store, every iPhone developer I talk to is looking at Android in a way they have never truly considered the Palm. Android has e-mail and text messaging and Web browsing and contacts, just like the iPhone. It has the opportunity for simple games, just like the iPhone. I found myself playing a Boggle-like game on the Droid and it worked, as expected, of course.

But beyond the basics, the Droid is a very interesting hardware product. The Droid's camera puts the iPhone to shame - not only having more megapixels with better clarity, but auto-zooming on the object of note. It has an easily accessible full keyboard, which the iPhone obviously doesn't. It doesn't suffer from the oddities of the first Google offering, but is something you wouldn't be embarrassed to show off amidst your peers. The Verizon coverage certainly doesn't hurt either.

My use of the Droid this week was a major influence in my thinking of an Apple fan potentially "Going Google". If I assume that Android 2.0 is very good, and that Google is making major upgrades to their ecosystem at a faster rate than Apple is right now, then 3.0 and beyond will be extremely interesting. I don't think this will be the last phone that will catch our eye running Android over the next few months, and Apple's already said their holiday lineup is set in stone. So why not just take a look at the Droid and see if Google deserves your dollars?

Could A Real Apple Fan Completely "Go Google"?

As a Mac fan in the 1990s, it was a lot easier to understand who the good guys were and who the bad guys were. Apple was very good. Intel was bad. Adobe was usually good. Microsoft was bad. Very bad. Evil. But over time as we have morphed into the latter part of this decade, Intel switched teams and became good. Meanwhile, Adobe looked less like a close friend and more like a despised ex, as Microsoft went from hated bully and thief to playing the role of crazy uncle who nobody really likes but puts up with because he's not going to disappear. The hardest to label? Google, a younger cousin who everybody really likes, but just might be too smooth to be trusted, even as it gets too popular. Now the stage is set for an awkward family reunion - as Google and Apple are so overlapped, tech fans have the option to choose between the two for practically their entire digital life, and the loyalty once sent Cupertino's way, exclusively, is getting some serious competition.

Over the last few years, if one can look beyond the striking hardware and arguable operating system differentiation between Mac OS X and Windows PCs, Apple has unquestionably led the way in terms of seamless integration between applications and devices. The company's iLife package ensures that media is treated in a similar way across multiple applications, and its user interface guidelines protect the users from odd menu behaviors that change between each program. Meanwhile, the company's iTunes/iPod/iPhone juggernaut has made managing media easier than ever before, especially when one considers the addition of the fast-growing App Store and the good, even if not given much respect, Apple TV, which brings the core of the store to the core of the home.

But while we Mac fans may have been resting comfortably as the Mac vs. PC commercials made us giggle with egotistical self-pride, and the company's balance sheet has grown ever stronger with quarter after very profitable quarter, Google has been changing its spots - morphing from search engine and advertising powerhouse to a Web services monolith that can go head to head with almost every single Apple product out there. As the company integrates its many different products, they too may offer the integration we have always come to expect from Apple, but in an open, Web-focused way. And with every single new announcement, Apple fans have to start thinking if their future is one that is Google as much as it ever was Mac - and if "Going Google" would be that bad anyway.

If Mac OS X is the platform on which all Apple software starts, so too will be Google's Chrome OS. We know it's coming, and some sharp engineers are slaving away in Mountain View to capture the flexibility of the Web and make the cloud the equivalent of your hard disk.

Apple's Safari browser, the built-in Web browser for Mac and for iPhones, is equally matched by the Chrome browser on all major operating systems and on Android as well.

The iPhone and its 80,000 to 100,000 applications in the iTunes Store are being challenged by Android's new fleet of phones, led by the Droid from Motorola, and its rumored 10,000+ apps.

Apple's Mail? Easily matched by GMail. iCal? See Google Calendar. iChat? Google Chat. iMovie and iDVD? Well, it's not the same thing, but you would be hard-pressed to say YouTube doesn't win that battle. iWeb? Really? See Blogger.

On the professional side, Apple's iWork sports Keynote, Pages and Numbers. One has to wonder why they even released these apps, as they're not exactly keeping Microsoft at bay, and I don't know anybody who uses the last two. I use Pages once a year to do our Holiday letters home, and that's it! You better believe that Google's online office suite of Google Docs, Spreadsheets and Presentations is the real deal. Beyond that, do you expect Apple's iDisk to trump GDrive? Will Mac OS X Server beat out the Google File System (GFS) or can you expect XServes to replace Google's commodity rack servers in their datacenters around the globe? Not likely.

This isn't a rant stating that Apple is doomed. Far from it. After all, Google doesn't "yet" make excellent laptops. But I've tried the Motorola Droid with Android 2.0 and it's good enough that if iPhone were not an option, it would be an easy second choice. I find that I am using my Apple OS and my Apple Web browser to go Google, not just for the search engine, but all the downstream Google services. (10 of which I highlighted last month)

Google spokesperson and king of anti-spam Matt Cutts said his October goal was to avoid Microsoft software, a task made easier than ever now with Google providing an alternative just about everywhere. But I wonder if it's possible to do something very different - use ONLY Google software for a month. That would mean using the company's Web browser exclusively, and their office suite exclusively, and their mobile phone OS exclusively. That would mean using GMail and Google Talk and Google Wave and Google Calendar and Google Reader instead of Outlook or Mac Mail. I bet we're very close to this happening.

On Wednesday, Google also announced some of their first forays into Music search. This is an area where Apple still has the clear advantage - with iTunes. But Google offers Pandora on the Android platform, so iTunes isn't needed. Maybe I could push them to buy Spotify, and set up a killer alternative to iTunes with the Google logo? That would be something indeed.

I am a Mac guy. Maybe I'm less of a Mac guy than I once was, but I still trust Cupertino. That said, Google is growing on me in a big way, and they are the real alternative - something Microsoft never really was. Maybe soon I'll also be going Google in a way I never expected.

Cinch Puts Simple Podcasts In Your Pocket

In August, I suggested that Apple should find a way to record phone calls on the iPhone, leveraging its Voice Memo product, to make it drop-dead simple to create podcasts at any time. While the company hasn't achieved such a goal, an offering from BlogTalk Radio, called Cinch, has delivered on an extremely easy to use product that lets you record audio clips and post them to your social networks, including Facebook or Twitter. I've been using it the last few weeks, and while I try and discard a huge number of different technologies, this is one I know I will be returning to often - as it meets a need not currently served by other providers.

The idea behind Cinch is to provide short-form audio updates much like Twitter is for text, and 12seconds.tv is for video. Twitter's ease of use has come largely due to its short-form definition, keeping us all in 140 character soundbites, and CinchCast makes it just as easy to provide short updates, in audio form.


The Cinch Interface on the iPhone - Record and Publish
A free iPhone application, Cinch provides you with the option to record using the iPhone's built in microphone - good for solo updates, or one to one quick interviews - perfect for "people on the street" situations or for events. Once recorded, you can hit play to preview the Cinchcast, or hit Publish to send it off to destinations you have selected, including Twitter or Facebook. You can also add a photo to help tell the story, and can provide, yes, a 140 character update explaining what the Cinchcast is all about.

Should you want to, you can also search the service to find other CinchCasts or click Radio to see BlogTalkRadio's on-air schedule.


Cinch Shows My Published Updates and Those from Others on the Service
I never got into 12seconds.tv given its brevity and my lack of need for quick video shorts. But I can already see getting into regular updates on Cinch to augment my other blogging and social networking activity. As you can see on my Cinch page, I used the product to have a quick interview with Ethan Gahng of Lazyfeed last week, and earlier today, made some comments on the new report that once again, people are blaming social media for employees' lost productivity.

Now, whenever I want to speak directly to people on all the social networks, and have a follow-on discussion in the comments on Cinch, all I need to do is take out my iPhone and speak into the microphone. I will be looking forward to posting many more. You can find Cinch at http://www.cinchcast.com/.

See Also: Webtop Mania: Cinch: better than Twitter, better than Evernote.

Designing the Perfect Twitter Client Is Impossible. Tweetie Is Close.

Given Twitter's prominence, it comes as no surprise that there are many different clients out there. Some are designed to give you a single place to update multiple social networks at once. Others are designed to give you easy access to multiple accounts you may have. A few are optimized for your own personal groups or subsets of followers. And depending on which client you have selected, they may display images or rich media in line, may support retweeting (or not), or they could provide advanced functionality for direct messages. But good luck finding a single application that does everything best - one you can use on your desktop, through the Web browser, and on your iPhone too, because, guess what? It doesn't exist.

The flexibility of the Twitter platform and the wide variation, even among the most popular Twitter clients, has led to most users choosing a favorite, but still having multiple clients installed. It's rare for a single user's Tweet stream to go a few days without showing more than one client used - thanks to some clients being best at one utility or another.

This week has seen a great deal of interest in version 2 of Tweetie's iPhone application. Rebooted and reloaded with a boatload of new features and enhancements, Loren Brichter's offering is being lauded as the best on the iPhone, period. But even as I may agree that it's great, the discussion has actually led me to revisit the Mac desktop client of Tweetie, and I have been using it almost exclusively (with the exception of posts that flow from FriendFeed) for the last few weeks.


My Tweetie Desktop In Action (Showing the @Mentions Window)
On September 25th, I posted a note illustrating my then-current view of the Twitter client race, saying: "TweetDeck: Best at Groups. Tweetie: Best on iPhone. Seesmic: Best at DMs. Brizzly: Best at Retweets and Images."

I stand by that comment, because I believe that each of the different applications has forged a space for itself to be best at something. TweetDeck introduced the concept of groups to Twitter (See Review), and while others, like Seesmic, have adopted it, it has maintained a usability lead. Tweetie's latest iteration on the iPhone has extended their lead over the stale Twitterific and the very busy TweetDeck. For direct messages, I have long found Seesmic's Web app to offer the best option for grouping conversations and seeing previous messages between accounts (See Review), and Brizzly makes retweeting a lot easier than Twitter's native client has.

But one major piece I left out from that comment was the use of multiple accounts. And when you think about multiple accounts, it's my opinion that two products support this capability extremely well. The first is Brizzly, which lets you operate under either account by clicking on the avatar, correctly moving over saved searches and all other relevant data. The second is Tweetie, for both the desktop (on the Mac) and the iPhone.

As I've now inherited multiple Twitter accounts for clients, and have also added my @lgshareditems account, as well as a new @privatelg account that I am using primarily for a quieter Twitter experience, a better multiple accounts client was sorely needed, and this is what has pushed Tweetie over the top for me, not just on the iPhone, where everybody is talking about it, but on the Mac too.


Browsing Updates In Tweetie on My @privatelg Account
In April, when Tweetie for Mac debuted, I called it "Clean, Simple and Robust". That's all still true, but now that I am actively managing multiple accounts, and using the product's built in capacity for retweeting, while enjoying the threaded direct message conversations I used to only enjoy in Seesmic Web, it has practically taken over my Twitter stream. I remain quite fond of Brizzly and Seesmic Web through the browser, but don't mind running Tweetie in the background, not feeling the RAM glut that some other AIR-based clients have on my computing power.

At the end of last month, Lifehacker posted a list of what it called its "Five Best Twitter Clients", including TweetDeck, Brizzly, Seesmic, Tweetie and DestroyTwitter. I haven't used DestroyTwitter and don't use Echofon or others, but know that there are some good quality products in addition to the five I chose to focus on (including the first four and the native Twitter Web interface).


No Leading Twitter App Is On Every Platform
Of the five, no single client supports the desktop, the Web and the iPhone. None! TweetDeck and Tweetie lack Web versions, while Brizzly is Web-only, Seesmic doesn't yet have an iPhone app, and Twitter has no official desktop or iPhone application. So there's clear background for the splintering.


I Believe Each Twitter App Excels Somewhere
While each application has its bells and whistles, there are really four major elements I considered when looking at the top clients: Retweets, Direct Messages, Groups and Multi-User Support.

Retweets: Brizzly (reviewed here) has a handy "retweet" option next to every single tweet. Click "retweet" and it sets up a new message from you prefaced by RT. Couldn't be simpler. Tweetie lets you "Repost" a message as well, with the same functionality. TweetDeck and Seesmic also support retweeting, but I don't perceive them as leading in this functionality.

Direct Messages: Seesmic Web does a great job of sorting conversations by author, including how many messages, in a dedicated pane. If I am on the Web and want to respond to a DM, I will do so through Seesmic. But Tweetie's grouped direct messages are visually pleasing and are easily accessible. TweetDeck lumps all direct messages in an "In box" type of column, as does Twitter's native client and Brizzly, although Brizzly can show conversations in line if the activity is live.

Groups: Twitter promises that lists are coming soon, but TweetDeck has made a name for itself with groups, so much so that people wish you could export predefined groups for importing into other services. Brizzly and Seesmic also support groups, and Brizzly promises to integrate with Twitter's Lists option when it shows up. So far, Tweetie isn't doing any groups of any kind that I know of.

Multiple Accounts: As mentioned earlier, Tweetie and Brizzly make multiple account support simple. Seesmic Desktop's mutiple account support is very good, but it hasn't yet migrated to the Web equivalent. TweetDeck's support of multiple accounts is functional, but I have seen many a slipup from people using TweetDeck who have posted to the wrong account, so it could be much more intuitive. Twitter's Web client would just ask you to log out and log in again.

Ignoring extraneous functions like the rich media and real-time definitions of trending topics (where Brizzly excels), the biggest missing aspect to Tweetie, in my opinion, is access to saved searches in the desktop app. They are already highlighted in the iPhone app, so bringing them into the Mac client would be a big benefit indeed.

Selecting your favorite Twitter client is a personal issue at this point. To each their own. There is clearly room for many players given the different permutations of each app. But Tweetie is making things real tough for anybody on the iPhone, and for those who don't need access to groups, it should have the Mac desktop space to itself. This doesn't mean I like Brizzly or Seesmic Web or even TweetDeck any less than any other time I talked about those apps, but today, my stream is full of "from Tweetie" and for good reason.

Apple's Dashboard Widgets Comatose As iTunes App Store Skyrockets

Prior to the debut of Apple's iPhone, software developers wanting to make miniature applications to reach Macintosh users had a direct route to customer's desktops through the development of Mac OS X Dashboard widgets. Billed as major functionality debuting in Mac OS X 10.4 (Tiger) in early 2005, Dashboard, much like Konfabulator before it, featured widgets including weather forecasts, stock updates, calculators or simple utilities, like a dictionary or thesaurus. Over time, developers managed to make a number of creative uses for these apps, from delivery updates to flights' status, or even lightweight arcade games.

But four years later, Dashboard is dormant, while not yet completely dead. A quick calculation of the total number of widgets listed on Apple's Web site is just over 4,500, of which 820 are international. In remarkable contrast, Apple's iTunes Store loudly proclaims its haul to be more than 75,000, of which a massive 1,394 were posted just last Friday.

Want to know how many new Dashboard Widgets were posted last Friday?

Zero.

Interestingly, Apple's Dashboard Widgets site highlights the last 50 "Just Added" to the Web site, and for whatever reason, between September 9th and September 21st, no Dashboard Widgets were posted. Maybe the one guy whose job it is to get them approved was on a two-week vacation?

And in the week, starting with Monday, only 39 total Widgets made it into into the directory, including fascinating titles such as the "Iowa Hawkeyes Football Schedule" widget or the "Countdown to Thanksgiving" widget.

With iPhone app developers having a fast-growing audience of millions ready to spend real money on applications for their mobile phone, the idea of creating a miniature application for the desktop, for free, probably doesn't have much pull. It's no secret that the iTunes App Store's runaway success has played a big role in making any discussion about Dashboard completely unnecessary.


The louisgray.com Widget as posted in 2007
Just a few years ago, many thought widgets were going to be the next hot thing in desktop apps. Konfabulator was purchased by Yahoo! and turned into Yahoo! Widgets, which claims nearly 6,000 desktop widgets. And way back in 2006, I even made a dashboard widget for louisgray.com, which I later updated in 2007 and still works. But the talk of widgets faded, as people primarily chose to use the Web browser and their iPhones as the conduits for Web data, preferring not to have a gazillion little widgets floating about their screens.

Considering the dramatic drop-off in buzz around Dashboard widgets, and a corresponding meteoric rise in iPhone deployments and penetration, it's no surprise to me that you see this gulf, which now measures almost 20x in favor of iTunes applications. It's enough to wonder if Apple will ever bring up the Dashboard again, except maybe to provide a place where iTunes applications purchased for the iPhone today can sometime live. They won't kill it outright, but it sure looks like a dinosaur, after only four years.

Hit a Home Run With Your iPhone and Challenge Friends

My Batter Poses After A Strong Showing
I knew I was in trouble when I looked at the Apple Web site after their latest iPhone OS update and saw a screenshot featuring Com2uS's Homerun Battle 3D application. Combining two of my obsessions (baseball and the iPhone), it wasn't too long before I had opened up the iTunes Store and downloaded the game, for $4.99. What I found was more than just a simple game that let me swing for the fences, but a high quality video game with built-in social functions, letting me challenge people wirelessly from around the world, and the option to send my scores to Facebook and Twitter.


Hitting A Home Run in the Left Field Seats
The concept behind Homerun Battle 3D is a fairly simple one. In the classic version of the game, the pitcher throws the ball, and you tap the iPhone at just the right time to send the ball on a trajectory that may lead out of the ballpark. If it goes over the fence, you get a point. If it doesn't, you get an out - just like in the real home run derby you can see during every All-Star Break.


Checking My Home Run Records

Seeing How I Stack Up Against Other Players
Homerun Battle 3D is a lot more fun than "see ball hit ball". Depending on the pitch's speed and type (from fastballs to sliders and curves), you need to tilt the iPhone up or down to match the bat head to the ball and then swing away as the ball dives into the strike zone - which can be challenging. And it becomes even more involved when you discover additional options, such as an "Arcade" version that features contests in terms of hitting the ball to all fields, getting double the points on a single swing, or taking away an out if you find a ball with angel wings.


Going Down to Defeat After One Battle
The social elements in Homerun Battle 3D are reminiscent of those on some Nintendo Wii games. You can choose to challenge anybody from around the world who wants to do battle. If somebody of your rank is up for it, you and the opponent will both be swinging for the fences at the same time. If you hit more home runs or get more home runs in a row than they do, then you are the winner, and they are the loser. So far, I've only won once, but assume I may get better with practice. If you win, your ranking goes up, and if you lose, yes, it goes down.


I Can Send My Records to Social Networks
Should you be so inclined, you can send your current rankings on Homerun Battle 3D to Facebook or Twitter, and request that your friends add you as a rival, letting you take on your friends, rather than strangers, and yes, spreading the word about what is a very cool game for the sports junkie in each of us.

At Apple's recent event, Steve Jobs and Phil Schiller highlighted the iPod/iPhone platform's growth as a game device. While I still make plenty of calls and browse the Web from my iPhone, I'm also growing an impressive number of games in my application library. If you want to add Homerun Battle 3D to yours, you can find it on the iTunes Store here.

College Football's Debut Makes ESPN ScoreCenter an iPhone Must

This last weekend marked the beginning of the college football season at universities across the country. My Cal Bears managed to wallop the visiting Maryland Terrapins by a 52-13 margin, avenging last year's ugly loss at College Park. As I couldn't watch the game, traveling to Southern California, I kept tabs, using my iPhone, by using ESPN's ScoreCenter, a low-frills app from the self-proclaimed "Worldwide Leader in Sports" designed to get me the data I want quickly - with a clear focus on real-time game results, instead the more fluffy features you can find with just about any sports media.


ESPN ScoreCenter on the iPhone: Scores from Any League
ESPN has a long history of experimenting with its Web site - being among the first to embrace Java in the mid-1990s, and streaming video earlier this decade. (See also: ESPN.com Launches New Beta Site, Reduces Ads, Integrates Video from December 2008) It has similarly moved its tech leadership to the mobile Web, with a dedicated site for old-school cell phones and the iPhone, including fun games, like ESPN Cameraman, and ScoreCenter - a cute play on its famous franchise, SportsCenter.

ScoreCenter, like the ESPN Web site, separates out the day's scores by sport. MLB is separate from the NBA, which is separate from College Football, the NFL and so on. But what displays on your iPhone is up to your own preferences. You pick the sports you want updates from, and you pick your favorite teams. You can even select which sports appear first when you open the application, and you never have to see updates from sports you don't care about. These selections are helpfully titled "mySports" and "myTeams", as part of the company's My ESPN push.


Drilling Down on Top Teams' Games on ScoreCenter
Sports already plays a big role on my iPhone. There are dedicated applications out there for MLB, NFL scores or College Football scores, each of which I've previously covered. And yes, you can get updates on sports news from many media apps. But ESPN's ScoreCenter gives me a customized cut of all the information, providing me the top level answer I need in terms of current scores from all my leagues, and with a few clicks, I can see the boxscores or even live gameday action. And for those of us raised on the ESPN franchise through TV, you should be happy to see they even have the familiar "Bottom Line" bringing headlines from around the sports world.


ScoreCenter, Customized For Me, Also Goes Deep Into Data
The app is a welcome alternative to other non-custom apps that give me way too much information about things I don't care about. With college football kicking off last weekend, I know I'll be checking in to ESPN's ScoreCenter to see what every team in the Pac-10 conference is doing, or browsing the Top 25, and getting updates on every game as they roll from East to West. The application, supported by ads, which display alongside the scores, is free. Find it here.

My6sense's Digital Intuition Can Now Be Found on iTunes (Free)

A month ago, I introduced you to a new iPhone application designed to find the best of your information intake, while hiding the less-important news. My6sense's approach at utilizing what it knows about you in an effort to tackle information overload spurred a discussion around digital intuition, and now sees the company talking about where they can take their technology - including services like Twitter. But while they were working on this, there was some bad news - the product wasn't even available for download on the iTunes Store! This was due to a small issue on their part, which they took responsibility for, but it still took a month to get the revised app back through the queue and into waiting customers' hands. Yesterday, the app showed up in the iTunes store (for free).

As the founder Barak Hamachov promised last month, the application is not posted in the same area as RSS feed readers or social networking sites, but instead in "Productivity" - as he and the company believe if you can find out all the pertinent information to your industry or hobby while spending less time searching and browsing, you will be more productive.


Browsing New or Best Entries In My6sense
The core elements of My6sense have not changed since my initial review. I have used the application for the better part of six weeks now, and can rely on it to cut through the hundreds of feeds I read each day, finding the few dozen top articles that I won't want to miss. Along with some UI enhancements, the product makes it even easier to share out to Facebook, Twitter, FriendFeed or by e-mail.

While the product's algorithm is not 100% in the open, the application learns from your own behavior, including what sources you are most likely to read, what topics you are most interested in, what topics you tend to skip over, how likely you are to "stream" or "share" a post, and how much time you spend reading a specific story. And as you read more stories, the precision of My6sense improves.


Sharing an Item I Like In My6sense is Simple
While I haven't turned away from sites like Google Reader or Lazyfeed for being my initial source for data, My6sense does a great job of accurately knowing what I like. If I am visiting the product after I've seen Google Reader, often those items I had just shared are atop My6sense. If I am seeing it first, it's a good reminder of what to share when I hit Reader.


I'm Moving Up the My6sense Intuition Chain
If you don't already have My6sense, I advise you go grab it. It could make you a lot more productive.

Regator's New iPhone App Offers News On the Go With Bite

For as much content as I might be creating, with new blog posts, and social media updates scattered across a myriad of networks, I am still far from satiated when it comes to data flowing the other way. My days are spent embedded in Google Reader and FriendFeed, with TweetBeep, LazyFeed and BackType filling in the gaps I may miss. But when away from the laptop, it's my iPhone that keeps me connected to the world wide publishing machine. With the introduction of a new application from Regator (www.regator.com), I now have three solid options for finding relevant data when I am praying to the duopoly of Apple and AT&T. Added on to MeeHive (review) and My6Sense (review), I am getting dangerously close to knowing I won't miss anything, even when I clip my laptop leash.

The three applications (My6Sense, MeeHive and Regator) have slightly different goals. My6Sense looks at data you have imported and tries to learn from your behavior what is most relevant to you as an individual. MeeHive not only offers general news, but also, personalized data based on its knowing what I like, thanks to my answering a series of survey questions. Regator plays more of an editorial role, having hand-selected the best of the blogosphere (in their mind) and offering it to you in easy to navigate sections.


The Main Regator iPhone Page (and Technology Trends)
Upon opening Regator, you get a popular news overview from the Web, which, depending when you look, could offer you a mix of technology, celebrity news, politics, healthcare or sports. To find the newest updates, click the New button at the bottom, or, more interestingly, you can click Trends to find what topics are gaining momentum in the blogosphere. (For example, top trends today include Robert Novak, Brett Favre, and the iPhone)


Regator's Technology Section and My Blog Archive
But more specialization takes place when you look at the bar below "All Topics" at the top of the Regator app. You can find subsections from Poltiics, Religion, Sports, Local Interest and others. Of course, being a techno-focused media consumer, that's where I expect to spend the most time. Regator lets you "swipe" through the lists left to right and right to left to drill down on your topic, and you might be surprised as to how deep their data goes. If you click too many times in the wrong place, you just might find yourself in Architecture under Construction under Occupations, for example. Regator has all the data, and is just waiting for you to find it. And yes, should you get lost, just click home to go back.

Of the three applications, Regator has the smoothest, most colorful, interface. It has its smiling gator atop each page, features thumbnail graphics and large colorful buttons. Just about the only thing it doesn't do which I wish it did is clearly offer full-text of the stories (now, you have to click a second time following the excerpt). On My6Sense, I can read a full story and go back to my list, as it pulls from the full RSS feed. On Regator, I initially only see the headline, a thumbnail and an excerpt. Meanwhile, Meehive just clicks through to the original story as if I had opened a new browser window.


Regator: Searching for iPhone and Vanity Search Results
Regator also offers the option to search by keyword, or to browse the product's very-deep directories. Should you find an individual blog that you like, you can choose it, and scroll down to see more entries, going back for several months at least. It aims to offer what it calls the Web's Best Blogs, and it does a great job finding high-quality content from a wide variety of sources. The new app is available for free on the iTunes store. Don't be thrown by its 17+ rating. That's just Apple being confused.

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Disclosure: Kosmix.com, author of MeeHive, is a client of Paladin Advisors Group, where I am General Manager of New Media. I have no relationships with other companies or services mentioned in this article.

iPhone Call Recording: It Makes Too Much Sense Not to Do

The introduction of the Voice Memos capability on Apple's iPhone was a nice touch. Now, in theory, if I am out and about and don't want to type in a note, I can speak into the Voice Memo and save a short audio clip. The process is also good for recording short snippets of music, or even the babies babbling, if I want to save it as an MP3 file and send it somewhere. But I've been thinking that Apple could be sitting on a much bigger use for this functionality - doing podcasts and interviews, which would take money out of the pockets of services like WebEx and Skype, and into its partner, AT&T.

Apple's iPhone already features a number of calling options once you are connected - including adding a third line, hitting mute, putting the call on speaker, and putting calls on hold. Given the iPhone's parallel option to record audio, why not add a red "Record" button alongside the conversation?

Before privacy and security advocates call foul, I assume it is very simple to have a mandatory introductory audio phrase, like "this call is being recorded", as well as beeps along the way.


Marrying Voice Memos With Phone Calls Should Be Easy
Today's world of podcasting usually deals with a third party hosting service, like Talkshoe, or gathering all parties on a Skype call, while one person manages the process. I think it would be dramatically easier to use the same way you make any other call, and just have Apple do the work of gathering the call into an MP3 file, and making it available in your iTunes for later listening, so you can upload as you please.

In theory, if Apple could enable this "Record" calls functionality, we would only be a few steps away from what could be seen as a panacea, not just for podcasters, but anybody conducting interviews. It shouldn't be too hard for a phone call to take place and to identify words and phrases by phone number (or the Address Book contact) of the person speaking. At that point, you could run the information against a new application, and have the call automatically transcribed. While this may sound like fantasy, the world we live in isn't that far from delivering excellent speech to text functionality. Pointing that tech at a recorded phone call you make on your iPhone shouldn't be that much more difficult.

Let's just turn on the record button and go.

Will The Mac OS X Dial Go All the Way to Eleven?

Apple's Mac OS X operating system is almost a decade old. After having gained access to the Mac OS X Public Beta for a cool $29.95 way back in 2001, and followed Apple through all the point builds in the ensuing eight years, from Cheetah (10.0) to Puma (10.1), Jaguar (10.2), Panther (10.3), Tiger (10.4) and now Leopard (10.5), with Snow Leopard (10.6) on the horizon, I've seen Apple meticulously add features, improve functionality, introduce new applications, and redraw the user interface more than a few times. But I am honestly wondering what Cupertino has in their mind for what's next. Why is nobody talking about how the company could follow up with an encore, Mac OS XI (or Eleven), that could change the game again?

An Already-Long Life for Mac OS X

That Mac OS X has survived as long as it has is remarkable already. Mac OS 9, its predecessor, debuted in October of 1999, and its last bug fix release (9.2.2), was issued in December of 2001. Similarly, Mac OS 8 debuted in July of 1997 and got its last update, to OS 8.6, in May of 1999, another two-year stint. Only Mac OS 7's six year run comes close.

Now, while it's true that the long tenure of Mac OS X could be as much related to a new approach to version numbering on Apple's part as anything else (for example 10.5 could have been renamed 11...), part of me thinks the OS is getting a little long in the tooth. Nothing in Snow Leopard excites me, though I no doubt will upgrade to that as well, just to stay current (and some apps may require it). And some of the same major market forces that made the iMac a success are the same ones that are changing the game for what we will expect in an operating system just a few years from now, no doubt.

Somewhere deep in Cupertino's R&D labs, I hope there are some extremely talented engineers thinking long and hard about what's next, and what kind of aggressive changes Apple can take to leverage technologies that simply were not around in 2001, the last time they had to tear down the old and build up the new.

The Desktop Is Giving Way to the Browser and Cloud

Google's Chrome OS and the rumors around Crunchpad's browser-only interface (with no hard disk space) are two volleys into the abyss of what's next. Apple was smart to grasp onto making the iMac one of the easiest ways to get onto the Internet. Apple was a fast follower, debuting the iTunes store as a massive Internet-powered e-commerce site for digital media. But Apple and Mac OS X is still very much driven by the same framework that has existed for decades - utilizing the desktop metaphor, with a Finder, and applications, which run independent of the browser or "the cloud". And the very media we are buying from the iTunes store, be it music, video or applications (for the iPhone) is stored locally on hard drives.

Mac OS X Eleven (or Mac OS XI, whatever they call it) is going to need to compete in a new world that will likely have a grown-up version of Google's Chrome OS, a successor to the already-respected Windows 7, and all matter of other operating systems from netbooks and mobile alike. And while the world does not yet have the ubiquitous high speed broadband needed for always-on mobile cloud computing, more people will, and more companies are working to make that a reality.

What Will the Future of the OS Be?

In the early 1990s, we saw plenty of hype from companies like AT&T who rallied around the idea of a virtual assistant, who would monitor your data and your appointments - someone with whom you could ask, using natural language, a question, and expect a familiar reply. A fun fantasy, people haven't yet realized this dream, and it's not clear that's the way we want to interact with our computers. In addition, Apple's approach to search has not always been the best. Sherlock is long-forgotten, and the company has turned to Google for search on the desktop and iPhone browsers.

The next operating system, from Apple or anybody else, will not be about even fancier, cooler, graphics, or wearing virtual reality glasses, or seeing your file folder structure in 3D. But it will have to see the same kind of metamorphosis and dramatic step changes that the Internet has seen over the last decade. While the Web has grown up, from flat gray backgrounds and purple text links, to full streaming live video and interactive multi-lingual conversations, the desktop is waddling alongside - Steve Jobs' baby who nobody has the heart to tell him has gotten ugly.

I've ridden this ride on Mac OS X to 10.5.7 where we stand today. 10.6 is coming. But I want to start hearing about the future. I want to hear about leadership and authority. And I am very curious if Apple can lead the way in a world where Google is king.

My6sense: An iPhone App for Feeds, With Digital Intuition Built-in

The concept of information overload has been much-debated. Practically everyone, with myself being a rare exception, says they are overwhelmed by the amount of data that is flowing their way. Decisions need to be made in terms of what to read, where to read, how to respond, and how to interact with the growing data tsunami. And while I have suggested that you control your own destiny, and that any info overload is actually your fault and responsibility, one company, My6sense, has come up with a new approach to finding the most "important" and "relevant" items in your information trough, based on your own interaction. And this company is focused not so much on the deskbound information connoisseur, but for the new world of those on the go. The company has, after significant investment of time, debuted an iPhone application, soon to hit the iTunes store, which follows your own input, and based on your activity, finds what content is most relevant.

While the company awaits Apple's permission to be included in the Store, I have had the opportunity to get to know My6sense, and it aims to know me.


To start with My6sense, you can choose to import streams from services such as Google Reader, or you can add from predefined bundles, called My6sense picks. In addition, you can opt to follow a number of your social streams, or add a single feed, by URL.


Once you have imported feeds, you are presented with these entries, similar to how they are displayed in your RSS reader. On the first time you visit My6sense, it may not know you well, but as you scroll through your items and choose individual ones to read, its Digital Intuition meter scales further to the right until it is an expert on what you like and what you don't.


The idea? See if the best content will float to the top and deliver you the highest quality information, on the go.


Unsurprisingly, if your data set of activity is small, the potential for error is high, so it makes sense to train the application and get to know it well. For example, if you, like I did, happen to click one or two Valleywag and Mashable stories upon first loading the application, it may guess you like those sources, and make them have the lion's share of "top spots", until you scroll further down, and find more interesting items to read.


Like with Google Reader, My6sense presents you with the opportunity to share the best of what you find with your social networks. One feature, called your "stream", includes all those items you have hand-selected for sharing. And if you choose, you can send items from this stream, automatically, to networks including Twitter, Facebook and FriendFeed, upon entering your credentials. It's a lot like having your Google Reader link blog editable at your fingertips on your iPhone.

Now, before you remind me that, yes, Google Reader has a mobile version, and it works, even populating my link blog, keep in mind that My6sense is trying to do much more than just get you your feeds. It wants to correctly anticipate those you would like the most, and those which you're likely to skip. Following my initial few clicks, My6sense got to learning, and started to surface more pertinent stories, either based on topic, or the feed source itself. Once the product gets bounced into the iTunes Store, it could be a compelling option for those data-driven but data drunk folks who are asking for help.

Note also previous coverage from earlier today on CNet and ReadWriteWeb. The company's site, a great place to watch if you want to see when the app gets added, is at www.my6sense.com.

Locking Customers to Your Product? It’s Probably Not Good Then.

Although the world of business development partnerships can be complex, rife with epic contracts with tie-ins and promises, expirations and penalties for all parties, when relationships are struck that reduce customer choice, it is a telltale sign that the product or service being provided is well below acceptable standards. You see, customers aren’t stupid. They will be your product and company’s loudest advocates, more than willing to spread the word on your behalf, if you have a game-changing offering. But if you have to rely on bundling and exclusive contracts just to rope customers in, you probably don’t have something they want all that much anyway.

The recent flare-up of seething and complaining about the quality of AT&T, and the gnashing of teeth for Apple to shed itself of its telecom overlord partner handcuffs is only the latest example of business development contracts and exclusive rights being offered at the harm of customer choice. And any time you are forced to restrict choice, there’s obviously a reason you would – a very real threat that the alternative, your competition, is good enough to take your business away if it were to be played on an even field.

The dichotomy between how Apple’s products are much sought after and AT&T’s services are much loathed could not be more clear. Although I have yet to find a consistent voice of people who enjoy their long distance provider, AT&T’s failings are well-documented, from its frequent shoddy service, to its bungling of feature rollouts, failure to provision for peak loads, and general malfeasance. Meanwhile, in contrast, Apple’s product introductions may have fans sleeping outside their retail stores for days on end, just to say they did.

There’s a reason it’s called lock-in. Because customers are trapped. And being trapped is never a good thing.

Remember the brouhaha only a decade or so ago about how Microsoft manipulated its monopoly position, forcing OEM partners to carry its Internet Explorer browser as the default, over the largely-deemed superior Netscape Navigator? At a time when very few would have selected IE as the technology leader or feature leader, it became the market leader through brute force, trickery and customer handcuffs.

When businesses have a high-quality product, they don’t fear competition the way the mediocre guys do, but instead, compete on their merits. But when threatened, that’s when you can expect the ridiculous contracts to fly – from automated renewals and multi-year contracts, to early exit penalties. And when exclusivity is not threatened, but is instead encouraged, that is when you see a relaxed approach to improvements, and of course, a scale in prices. It’s the very reason there are anti-trust laws and precedents set to stop monopolies in their tracks.

It is one thing to compete through innovation, and quite another to compete through bundling and exclusivity. And even though Apple largely is seen as the better of the two players here, recent developments in Cupertino have us wondering if they too are becoming protective of their accrued market position. One only has to look so far as their recent quashing of Google Voice, their forcing of Google Latitude to be a broken-down Web application, and rumors are now flying that the Spotify application will also face a steep task to make it onto the iPhone, as it potentially competes against iTunes.

I don’t want to sound like a hippy-dippy free markets advocate. But if customers don’t like your product, the last thing you really want them doing is sticking around and bad-mouthing you to everyone they know. If you want to compete in the market, you should not be afraid to let your products win on their merits, on their price, and on their differentiation. If you have to instead do a backroom deal that makes you the default, and there are no other options, maybe you’ve got a lot more work to do in the R&D space instead of in BD.

Appsfire Wants to Make Sharing Your iPhone Apps Social

With tens of thousands of different iPhone applications out there, it's doubtful that many iPhones have the same array of programs. Each time I see a friend page through their loaded iPhone apps, I discover new ones I had never heard of, and they too find surprises from what I have loaded. Appsfire, a new service from Ouriel Ohayon, creator of Topify, lets you share your favorite iPhone apps on the Web, making the iTunes App Store more social.

The service, currently available for Mac OS X clients, with a Windows version planned to debut soon, scans your iTunes library for installed applications, presents them on the Web in a faux iPhone interface, and encourages you to share your library with friends by way of social networks, including Twitter and Facebook.

The purpose? Helping solve the discovery of relevant applications - a process Ouriel says is "ignoring".

The service is in closed alpha now, but we have 50 invites available, first come, first serve to Mac OS X users. http://bit.ly/appsfireLG

You can see some example Appsfire libraries here:

• Ouriel Ohayon's Appsfire: http://bit.ly/ourieltopapps
• Louis Gray's Appsfire: bit.ly/lgiphoneapps

Each icon from the virtual iPhone is clickable to the iTunes application store. Lest you think this is a solely charitable effort, you can safely assume that Ouriel will be gaining a piece of any potential purchases, through affiliate links. If this takes off, it could be a great way to not only share new apps with friends, but a good way to send Ouriel a little bit of cash.

Also part of Appsfire? A new link shortener for iPhone developers and bloggers, who all know the usual links to the iTunes Store are a complete pain. You can find that here.


An intro to the service can also be found on YouTube.

My AllTop On My iPhone: A New Way to Consume RSS?

In March, when Guy Kawasaki's AllTop service introduced the ability to customize pages to include personalized feeds, I finally dove in and checked it out after years of ignoring the product. This weekend, Guy followed up and let me know that the team had made "major" changes to the iPhone version of the customized pages, going so far as to say, "I think this is the best way to manage RSS on an iPhone." And while I'm still partial to Google Reader for mobile and desktop, it is indeed a new way.

While my customized AllTop is clearly configured for laptops and desktops, the new iPhone-optimized version does away with the three column layout, returning individual blog feeds in a single column format, with your first ones at the top and so on.


My AllTop on My iPhone
Each feed, like on the personal AllTop, lists the last five stories, and every story is clickable, opening Safari (on the iPhone) to its original source.


Checking Out Additional Feeds
In contrast, Google Reader lists each story in the chronological order it was received in the main Reader pane, not necessarily in the order you decided - just like its big screen counterpart.

The new look and feel for My AllTop on the iPhone is not revolutionary, and won't have me switching, but if you like a handful of feeds and want your favorite or most important to be at the top of your screen always, bookmarking your own customized AllTop on the iPhone could be a good alternative. To get there, just go to the URL you have set up on AllTop using your iPhone.

How I Stopped Worrying About Powering Up My iPhone 3G

3G rules. But 3G sucks too. It sucks power. So if you're an iPhone 3G user, you know that with every downloaded Web page, application or e-mail at the higher rate, your battery is taking a beating. It's enough of an energy sucker that I often found myself switching between 3G and the dramatically inferior Edge, not because of network connectivity, but strictly because I was going to be out of juice. But now I hardly even think about it because my iPhone is almost always pegged out at max power.

The reason is simple, and unfortunately, has nothing to do with magic.

A good friend of mine has recently been raving about the Mophie Juice Pack, which claims to double the battery life of the iPhone 3G, adding an extended 6 hours of talk time, but more importantly, letting you watch back to back movies on a coast to coast plane ride without any noticeable impact.

As a hardcore iPhone user, this sounded like a must-have. Even despite the fact I've never gotten a backup battery for my laptop, a powered off battery for the iPhone is something I've seen all too often.

So I went to the Mophie Web site, searched for where they were sold, and found I could be served at the Valley Fair Apple Store in San Jose. So off we went! But when I arrived at the Apple Store, I could not find any Mophie, and no sales rep I talked to knew where they were.


The InCase Power Slider acts as a case, and a Power Extender
But I was not out of luck, as I spotted the Incase Power Slider, which not only also doubled the iPhone's battery life, but doubles as a comfortable, if not too bulky, case. After I got home, I powered up the case, powered up the iPhone, connected the two, and ever since, I've been practically worry-free when it came to power.

Instead of hooking up my iPhone to power every day (if not multiple times a day), I charge both devices every few days, and I haven't run out of power a single time.

Some of the reviews on Amazon say the case reduced their cell phone reception, but I haven't seen that at all. The only complaint I would even think to raise is that the added bulk to the iPhone means I can't put it in my beltclip, therefore, not having a case within a case. But if you're a power user of the iPhone, and you've learned to juggle your 3G access just to keep the device on, I would absolutely recommend looking into either the InCase product or that of Mophie. Doubling your power is a great thing.

Of course, this would all be moot if we just could get wireless power adapters... like I've been talking about for a long time.

Prowl Pushes Growl Notifications to Your iPhone for Instant Alerts

For desktop applications, Growl serves to alert you when important events occur, unintrusively notifying you with a quick message on your screen. Now, with Apple's iPhone 3.0 software supporting application's ability to push updates to you in real-time, a new application called Prowl has bridged the two, bringing Growl updates, which you set on your desktop, to your iPhone, wherever you are.

There is an extensive list of applications that support Growl on the Growl team Web site, ranging from Web Browsers and E-mail to Games, Twitter Clients and Yahoo! Widgets. And if they can push Growl notifications to your Mac or PC, they can push the same notifications to your iPhone, using Prowl.


Setting Up Prowl to Alert Me On the iPhone
To get started, you need to download the Prowl application from the iTunes App Store for $2.99, and set up an account. Then after you add the Prowl plug-in to your computer, you can set up each individual Growl-enabled application to use Prowl, as you prefer. For example, you can set up Tweetie to send a note to your iPhone if you get mentioned on Twitter, or you can set up Reader Notifier to send you an update if you have new unread RSS items.


Many Applications on My Mac Support Growl

I Can Configure Prowl from My Desktop

Setting Up One Application to Alert Me Using Prowl

Notifications from Prowl on the iPhone can be as transparent or as invasive as you prefer, including sounds, alerts or badges, grabbing your attention as news comes to the foreground. Meanwhile, Prowl keeps a record of each notification in the application's history, showing you how often it was activated.


One Prowl Alert, and a History of Updates
Drew Olanoff, who highlighted Prowl on Tuesday, alerting me to the product says "the possibilities are endless". Whether or not that's true remains to be seen, but I found it very cool to get an instant update on my Google Reader share items even when I was in the car or otherwise separated from my laptop today. For all the buzz around what applications were going to leverage Push on the iPhone, Prowl just made an amazing shortcut for all the developers who already had made their applications Growl-compatible.