Video: The Social Web TV: Early Adoption and the Open Social Web

On Thursday, I got a chance to visit Plaxo headquarters in Mountain View, and site down with two smart folks - John McCrea and Joseph Smarr, to talk about the open, social, Web, including how communities are improving with single sign-on capability, the evolving of social conversations, and how we consume content.

It was a fun, quick, high-quality conversation that just scratched the surface, and I am hoping we get the chance to engage again.

The Future of Social Media Is Mobile, Unified and Transparent

This morning, I had the pleasure of taking part in a podcast with Wayne Sutton and Kipp Bodnarf for their Talk Social News program. During the conversation, we discussed how to find time to participate in multiple social networks, how today's technology luddites might some day consume information, using RSS, and what the recent economic turbulence means for today's startups and tomorrow's entrepreneurs. One of the questions I've been mulling in my head is the future, and what glimpses we have today, in regards to what tomorrow's social media tools will have, barring the true development of anything dramatic, like teleportation, or bending of the time/space continuum.

Mobile

In my opinion, the advent and adoption of mini-computers masquerading as cell phones is the first big step, and one we are seeing in a big way with the market share growth of the iPhone, the newest Blackberry models, and the potential of Google's Android platform.

Just yesterday, my wife and I brought our twins to her mother's house, and I was able to show my 80-year-old mother in law how, with my phone, I could take a photo, and e-mail it to her, wirelessly. I showed her how I could access all my e-mail accounts, how I could watch baseball playoff highlights in high quality, or access all my bookmarks, so when they were added to my laptop, they would reach the phone as well. And when I told her the iPhone started at $300, she was surprised it was so low.

As iPhones and other "true Web" capable mobile devices become a bigger part of how we consume and interact with the Web, so too will they become a greater part of how we consume and interact with social media specifically. Your social network then becomes less some thing that you interact with just when in front of a desktop or your laptop, but from anywhere, helping to bridge the gap between "following friends" and "real life friends". Consequentially, the mobile interface to sites like Facebook, Twitter, FriendFeed, Social Median, Strands and others will be just as important as the standard Web GUI.

Unified

I also believe you will really start to see a tying together of friends and profiles across the different networks. Many different sites now have ways for you to import your contacts from your many different address books and e-mail accounts, and others integrate with Facebook, so when your friends on that service sign up, you're automatically connected. But it's not as seamless as it could be, and adding the same friends over and over again can get tiresome when new services arrive - not to mention copying and pasting your personal profile and attributes repeatedly.

What should happen, and will in due time, I believe, is that groups like OpenSocial or others, will find a solution by which you gain a friends repository, identifiable by your single user name, which checks against the database and auto-populates your friend base, assuming they have given permission. Similarly, when joining a new network, I should be able to point that network to a central profile I have built, which has all my activity, from Twitter, Flickr, Google Reader and the rest, and would pull my data down from those services, rather than making me add them each one by one.

Transparent

I also believe that with growth of professional services like LinkedIn and Plaxo, and increased awareness of tools to derive a person's background, there will be greater transparency and easier discovery of a person's background. I should quickly and easily know a person's professional profile, and their external online activity, which would take the guesswork out of some initial relationships. While some might say this would be too much a breach of privacy, and that anonymity is a much-treasured aspect of the Web, the Generation Y Millennials have no such expectations, and are all too willing to put their data out there. Tomorrow's tools will capitalize on this and further blur your online persona with that you use at the office or at home.

I don't want to pontificate on smaller technology aspects, such as increased video usage, location awareness, or even real-time language translations, although each will be playing a part in these future services. Those are for the experts in their respective field. But we can see these aspects evolving. The world of social media is going to be unified, transparent and mobile (or location independent). Those that can best capitalize on the unification of data, and avoid the traditional walled garden approach will be the winners.

Strands Upgrades to Highlight Friends' Updates, Content Sharing

Last month, I took a look at an early version of Strands, a social services aggregator and lifestreaming service, and said it was high on potential, but needed to make a number of changes, to better highlight its users' shared content, and encourage community, to bring it more in line with more established players, like Plaxo Pulse and FriendFeed. Today, the site rolled out a number of enhancements aimed to help bridge that gap.

First of all, over the last three weeks, the user base for Strands has grown significantly. For example, Drew Olanoff, the site's community manager, has seen the number of people he follows rise from 78 on August 23rd, to 193 today, an increase of almost 150%, following increased visibility. And the site's default "Strands" account shows 267 followers today, making it the most-followed account, though it's not clear what percentage of total users continue to follow it upon signing up. While that's not the tens of thousands said to use Twitter and FriendFeed, for example, it's a start, and the growth rate is good.



Also in August, I said Strands needed to better highlight the "Home" feed, which shows updates from those you follow. Today, they made this "strand", the center column, have a much higher level of visibility, making it the core of the site, as they should.


Additionally, in line with my suggestions, Strands cleaned up its interface by removing lightbox elements, and added a new "share something" box, to let you post content directly to the site.

Unlike the aforementioned Pulse and FriendFeed, Strands is much more music-centric than the other networks, thanks to its origins, which you can see on MyStrands. The result is that, at least for me, the flood of music updates from those I follow tends to drown out much of the other content there, much like Twitter did on FriendFeed prior to the introduction of the "Hide" function. This is especially true as user updates seem to come in chunks, for instance, saying that a friend may have listened to eight different tracks "less than a minute ago".


In contrast to FriendFeed's hide by service functionality, which works across the site, Strands handles the hiding of music updates on a user by user basis. You can click on any user's ID and uncheck the box that says "Include Just Played music posts." This is good, but means the task is repetitive if you've invested in following a good number of users. With this said, the service does offer the ability to browse a reduced feed, by a subset of who you follow, reduced categories, or by showing liked and commented items. Personally, I'd like the ability to click on "Events" and hide all Events or Books, for instance, so there is a little more work to be done.

While it hasn't yet gotten the buzz of some other social aggregators and lifestreaming projects, Strands is quietly going about making a product on par with the market leaders, letting the community find new content and people, and enabling micro-conversations. If you're interested in getting into Strands, and seeing their latest updates, you can find me here: http://www.strands.com/louisgray. If you're lacking an invite, send me an e-mail to louisgray@mac.com, or leave your e-mail address in the comments so I can set you up.

DISCLOSURE: Drew Olanoff, the Community Manager at Strands, is also the CTO of ReadBurner, where I am an advisor, and hold a small equity position.

Increased Activity Streams Boost Social Median's Chances

By Rob Diana of Regular Geek (Twitter/FriendFeed)

The one problem I had been having with SocialMedian was the need to manually "clip" stories that I find interesting on the internet. Many social news sites, i.e. Digg, Mixx, etc., use this model with great results. SocialMedian has been trying to focus on getting relevant information in front of their users, while maintaining the voting and commenting mainstays of social news. By allowing users to create news networks, and making the follower/submitter model a little more influential, they tried to create automated content filters. With the early addition of user-configurable "volume for noise levels", they also tried to avoid the spamming of stories to several networks.

These were fantastic additions, but as anyone who has used social news sites, adding stories manually to a site is a lot of work. In this past week, SocialMedian dropped more barriers to using their service. They had a big week implementing blog and Google Reader automated integration into a user's clipped stories. This makes the service significantly easier for many people to use. The Google Reader integration will also take your shared notes and include them as a comment on a clipped story.

See Also:

• Social Median Integrates With Google Reader for News Discovery
• Social Median Revamps and Introduces "News Streaming"

To give you an idea of what this means for user adoption, I will give you an example. I used to visit the site every few days and browse around. When the announcements were made this past week, I again browsed around but my activity had not been imported yet. On the second day, I visited a few times to reply to comments and review new subscribers. The third day, I again visited a few times for comments and I started looking at the stories that other people had clipped in my news networks. I am now trying to work the site into my daily routine because the Google Reader shares and the blog importing has added to the quality and timeliness of the stories clipped on the site. These fairly simple ideas could be a major boon to SocialMedian.

This also got me thinking. SocialMedian allows you to link several services to your profile, like Twitter and FriendFeed. I believe more is coming as well in the form of FriendFeed and Digg integration. By doing this type of integration, they are not really just a social news site. It is a combination of social news and aggregation or lifestreaming. So, is SocialMedian trying to compete with FriendFeed? I do not think so as they are mostly complementary services at this point. However, by dabbling in lifestreaming and aggregation, the number of their competitors easily doubles.

This brings me to another point. John McCrea of Plaxo had a really interesting point on the lifestreaming and aggregation applications:

"Can the pure-play Social Web Aggregators grow fast and long enough to achieve escape velocity before the big former walled garden services, like Facebook and MySpace, re-invent themselves into true Social Web Aggregators?"

Facebook has their news feeds, but they seem minimally useful right now. FriendFeed has a very good lead on Facebook, but they are still an aggregration service. They really need to start adding functionality to stay ahead. The beta is excellent so far, but is it enough to keep Facebook far behind?

With SocialMedian adding various activity streams, they become a very interesting property. Social news sites do not import activity streams in any way. FriendFeed does not have the voting that social news sites use. SocialMedian has both and they have interesting filtering. I do not see Facebook overtaking FriendFeed any time soon, but there is that possibility. There is no chance that Facebook can move fast enough to catch SocialMedian within the next year.

In the past week, SocialMedian has changed the core of what they are and it is a good thing. Are they a prime target for a buyout, or will they be the next Web darling? I think they would be an interesting purchase for someone looking to get into the news and aggregation space, Google perhaps? I have no power to make them a Web darling, but they are making it hard for people to not notice them.

Read more by Rob Diana at RegularGeek.com.

There is No Social Media Overload

Every day, there are more and more great services to investigate in the world of social media. Each one breaks new ground in terms of features, focus or user interface. There are many different sites that target general social networking, some are for business, some are for dating, some are for microblogging, and others for service aggregation. And there will be many more. While some are calling for a pause in the innovation, somewhat fatigued by the implied redundancy or overwhelmed by chasing down comments and conversations in new places, it's worth noting there's time in the day to manage a good number of sites, and not all the winners have yet been crowned.

To have a full deck of social media tools, you essentially need the following:

• 1 or more blogs that you manage.
• 1 or more accounts on an RSS feed reader.
• 1 or more microblogging identities.
• 1 or more accounts on a business networking tool.
• 1 or more accounts on a social network.
• 1 or more accounts on a service aggregator or lifestream.
  

(Also helpful: A social bookmarking site, online photo site, music recommendation service, etc.)

For me, this means I blog here, use Google Reader, Twitter, LinkedIn, Facebook and FriendFeed as my core applications for each category. But below these headliners are others.

For RSS, I also use Shyftr and liked AssetBar before it went away. I've tried Bloglines, FeedEachOther and NewsGator as well. There are also tools that interact with RSS, like Toluu, which helps you find feeds your friends like and integrates with Google Reader, and the sites dedicated to finding the most shared items in Google Reader, like ReadBurner, RSSMeme and Feedheads. (Disclosure: I am an advisor to ReadBurner)

For microblogging, beyond Twitter, you have Identi.ca, Plurk, and now, Rejaw. I'm signed up at each, but use Twitter primarily, copying posts to Identi.ca, via Posty. I need to check out Rejaw more, but am no expert.

For business networking, there's also Plaxo, which has morphed into a lifestreaming application.

For social networking, many still use MySpace, or Friendster, but Facebook has the momentum and the development on its side. Orkut never got the traction expected.

As for lifestreaming and aggregation, I am absolutely overweighted here, and I enjoy it. Justin Korn referred to it as "Super Kickass Social Network Following Power", but if you're interested, it's fairly easy to be engaged on sites like FriendFeed, Social Median and Strands all at once, like I'm trying to do.

I like FriendFeed because it easily pulls in my activity from around the Web and has a sharp community with good conversations and hiding. I like Social Median because it lets me just see news and posts on topics I pick or from people I follow. I like Strands because it has similar elements to FriendFeed, but more filtering and some good potential. I also know it can continue to improve because it’s early. Just in the last 36 hours, I've gone from being a nothing on Strands to having more than 100 people whom I can interact with.

Below this crust of leaders, you also have smaller sites like Yokway and LetsProve, where I'm registered, but haven't done much of late. FriendBinder doesn't seem to have taken off either, and BlogRize, though interesting, got quiet fast, and seems to have gone away, as did Mergelab. The truth is that we don't know which sites are going to win, and it makes sense to be registered everywhere and active on those places where you find the best community and the best content.

Of course, just because I sign up for something, or find something, doesn't mean that you're obligated to try it out. Not all sites are for everyone. But I'm far from being overloaded with Social Media. You just have to find balance, time, and keep remembering there is no quota and you don't have to read everything. Contrary to some belief, I'm not constantly on each site. I just read quickly, decide quickly and respond quickly. None of these sites is a real big time sink, unless you force yourself to read everything. It's easier to let your friends decide the best pieces, and for you to rely on search tools to get the rest, whether it be through Twitter Search, or pre-determined Google blog searches.

The only way you get social media overload is if you don't manage it well, just like you can get RSS overload or e-mail overload, or so I've heard. Even as there are more services to engage with, the number of hours you have to work with them is still the same. So do check out as many as you think have potential, and stick with the ones that offer you the community you're looking for, the engagement you need, and the best feature set. You'll find your niche.

See Also:

• Relax, Bloggers: Nobody Is Keeping Score, and There's No Quota.
• My Social Media Consumption Workflow
• Continuous Parallel Attention: My New Reality

Strands Lifestreaming Beta High On Potential and Filters

There's no question the lifestreaming space has just exploded over the last year, with services like Plaxo Pulse and FriendFeed leading the way, accompanied by MyBlogLog, SocialThing, Profilactic and others. Practically all services aggregate your social activity across networks and let you display it in one area, with the option to follow friends and interact with their activity. One of the newest in this space is Strands, which bills itself as a destination site for people to discover new recommended items around the Web from friends. The service, currently in private beta, has some very interesting features, but also has a lot of room to go to supplant one of the bigger names.


As with the many other alternatives out there, you start your activity on Strands by adding your many services around the Web, starting with the most well-known services, like Twitter, Google Reader and Delicious, but the service also supports several other sites not commonly found elsewhere, including Webshots, BlockBuster, Hype Machine and Meneame.


When you add these services, as with other competitors, Strands creates a feed for you, which can then be subscribed to by other users.

As you currently can only get into Strands by being invited, you will start out with at least one friend, but you can find more users by seeing who your friends follow, or by clicking the people button at the top of the page. Strands, as far as I know, has the best array of ways to discover new followers, showing you who is the most followed, who's new to the site, or who is the top by a specific category, like Blogs, Images, Music or Bookmarks. Each person's profile is displayed with their avatar, gender, age and location. You can also search by name or e-mail.

Once you have subscribed to a few people, you can see their activity on Strands' Home screen, which displays, chronologically, the item posted, who added it, the service it originated from. You can then take action on those items with a simple Like or Dislike, indicated by thumbs up or thumbs down, you can comment on the item, click a pushpin to indicate an item is saved, or click an arrow to forward the item to those who follow you. (The equivalent of resharing on FriendFeed)

The interface for Strands if both cluttered and spartan at the same time, if that makes any sense.

Unlike FriendFeed, which offers a clean white background, soft gray text for comments, but little else, except a top navigation bar, Strands offers a wide array of ways to sift through the noise and find specific items. You can filter your feed by people who just follow you, you can show your own feed, or show subgroups of your friends. For example, I started a group called "Digerati", that includes Chris Brogan, Marshall Kirkpatrick, Corvida and others on the site.

You can also filter by category, including Blogs & Notes, Images, Music, Movies & TV, Bookmarks and others. FriendFeed offers this functionality by service by clicking on the service icon, but it's not spelled out, nor does it group similar services (like Delicious and Magnolia for instance). On top of filters, you also have "Hot Posts" which show items popular with your friends, marked by likes and comments, and the ability to have granularity, so you don't share all services with all people. For example, you may want to share some items with friends, but not family or coworkers.

The many different options on Strands make it useful to find things fast, but it also shoehorns the Home feed into a small center position. Arguably, this is the most important part of the site, so its power is greatly diminished. Strands also doesn't auto-refresh, asking you to click a refresh icon on the page, or in your browser. This gives the site more of a static feeling than other sites which do autorefresh, where it seems new data is constantly coming in.

Also, like most good services today, Strands offers a desktop alternative to the Web site with an Adobe AIR application, which keeps you updated on your friends' activity and watches your iTunes to capture what you're listening to, as well as a bookmarklet.

Does the world need another lifestreaming service? With so many on the market, it's interesting to see what aspects one site will get right or what they'll miss. Strands doesn't have the feeling of community today that FriendFeed does, given its newness and obscurity. And like many engineering-driven services, it can be seen at times to have sacrificed the user experience for more features. I've said previously that "the feature war is the wrong war" for social media, which needs to find new ways to connect people, their likes and their activity. Strands does a good job letting me drill down into specific areas, or in helping find new folks, but I'm hoping they can reduce some of the site clutter, and make the site really come to life.

As the service is in private beta, I have a very small number of invites, so leave your e-mail in the comments if you are interested, and I'll see what I can do.

DISCLOSURE: I was introduced to Strands by Drew Olanoff, the Community Manager at Strands, who started there in July. Drew is also the CTO of ReadBurner, where I am an advisor, and hold a small equity position. While Drew gave me an account to test Strands, he did not request an article, nor review this in any way.

New Facebook Design Confuses Many, Obscures Features

By Jesse Stay of Stay N' Alive (Identi.ca/FriendFeed)

(UPDATE: I wrote this post originally with the intent to show several missing features, which appeared to be missing to me over the last week or so. As you can read in the comments, I was very quickly corrected - either Facebook has recently re-added those features in place, or they are, as I mentioned in this post, just hard to find! I realized we had something bigger on our hands - If Facebook can confuse me, how many others will also be confused? I've modified this post to reflect that.)

With every new site redesign comes angry users ready to criticize the change. People just don't like change. I saw this first when I redesigned the site, SteepAndCheap.com (where I went by the nick, "SAC Hacker" in the forums). We saw every possible reaction to the new design on SteepAndCheap a few years ago, but in the end, people settled down, got used to it, and realized it was actually better for them in the long run. We're seeing this currently with Facebook's new design, even when only 5% of their users have actually switched to the new design! However, some of that outrage may be warranted, as you know (look in the comments), I originally wrote this thinking several features were missing, only to realize even I was confused at where to find them!

Facebook seems to have moved the Pages and Groups on users' profile pages. Now, to access Pages or Groups, one has to click one page deep from the main profile Page into the "Info" tab, and if you scroll down your Pages and Groups will be in the main section below. What's even more odd is that there is no way to drag those Groups or Pages around like there was before in order to put them higher up for users to see. Facebook evidently does not want users to see Pages and Groups as the first things users see when they visit your profile, as the company seems to be saving the business portions of Facebook for later. They seem have put low priority on them lately.

It's obvious that Applications have now moved to the "boxes" tab, and Facebook has made this clear in several announcements and blog posts recently. They did cut developers short however in the time frame they offered, and developers aren't happy either. For this reason you'll see most of your applications in that Boxes tab, rather than on your main Profile page, and applications like the FriendFeed app on Facebook no longer display detailed information in your news feed, but rather, "so and so has new activity in FriendFeed".

Lastly, up until just recently it appears (because there is an entire thread of people here that seemed to be missing it), a much needed and appreciated feature, the "ignore all" feature for applications was gone entirely. Facebook seems to be trying to remove spammy activity by applications, but somehow this was overlooked when they launched the new design it appears. It's a welcome sight to see that "ignore all" button back in your requests again.

As you can tell from the original revision of this post that I mentioned above, even I was confused by the new design (and I wrote two books about Facebook)! While I like how clean the new design is, getting to know where features are and aren't will take some time. This is going to confuse many of you, and there will be some backlash. My hope is, that with time, all this will work out for a better, cleaner, less spammy Facebook that we can all appreciate.

There are probably many more things that have moved or changed - please share them and your frustrations in the comments!

FriendBinder Throws Hat In LifeStreaming Ring

Back in March, I bumped into rumors of FriendBinder, which, like other lifestreaming offerings including MyBlogLog, Plaxo Pulse, Profilactic, LetsProve and FriendFeed, claimed to offer a single destination to keep track of what your friends are doing on many different social networks. At the time, the author, Richard Cunningham, let me know the service was more than a year into development and would be coming soon. The service debuted in beta in the last week, and while it works, it reminds me more of Spokeo than the aforementioned apps, pulling contacts I have at different networks and displaying them in one unified stream.

Getting started with FriendBinder is relatively easy. The first step is to register which social networks you currently use, by entering your ID. Options supported at beta launch include YouTube, Twitter, Facebook, Digg, Del.icio.us, Flickr, Last.FM and the more generic News/Blog subscriptions, which asks for an RSS feed.

The second step is to add your friends into FriendBinder, by clicking the "Add All Friends" option next to each network. FriendBinder will then login to your external accounts, find your friends, and troll for updates.

When complete, you have what's called your "FriendStream", which, as anticipated, shows the latest updates in chronological order, the top item being the most recent.


As once was said about FriendFeed, if you don't make any changes to your preferences, FriendBinder is dominated by Twitter. The sheer volume of updates by friends in Twitter had me looking around to see just what other updates were contributing to the stream. I did find the occasional Digg or Del.icio.us update, but they were the exception rather than the rule.


Interestingly, one wrinkle offered by FriendBinder is the ability to rate the importance of one network's updates above another, from 1 star to 5, with 3 being the default. This is called the "interest level". I can also, by network, tag one friend's updates as more important than those from somebody else, by manually clicking the number of stars. (Frederic of The Last Podcast noted this in his review as well)


This lets you sort your best friends from lesser contacts by filtering your stream by 5 stars, 4 stars, and so on.

You can also parse the FriendBinder stream by service, showing only Del.icio.us updates, only Digg updates, etc. Given the overwhelming noise coming via Twitter, first clicking Networks and then picking a single service just might be the best way to cut through the noise.

FriendBinder does exactly what it promised to do - give one place to find all updates from friends. But that opens up more questions. Then what? The Web already has quite a few sites that serve to aggregate all friends' activities, and the ones that are gaining traction are those (read: FriendFeed) which enable a follow-on action. FriendBinder data streams are siloed, such that I won't ever interact with another FriendBinder user. I can't respond via Twitter from within the site. I can't add comments to Facebook or Flickr photos within the site. I can't post directly to the site, and wouldn't need to, considering nobody else will see it.

By registering with FriendBinder, and entering my network details, I know what I've done is set off yet another farm of servers to continue slaving away, and requesting my contacts' information, even if I never login again, just like when I registered for Iminta, Profilactic, Spokeo, Mergelab, Assetbar, Shyftr, Plaxo and any other site aiming to do the hard work for me when I'm away. As discussed last week, this strain on the infrastructure can eventually force sites to reduce features or even close, so I'm already feeling a bit guilty for making FriendBinder work on my behalf. Hopefully, FriendBinder can step up to demand, should it grow, and add new interactive features that would help it bridge the gap from being yet another lifestreaming site to one who can innovate and differentiate to make it a destination site.

TiVo Is a Zero On the Social Web. It's Time They Fast Forward.

Despite continued issues around the company's business model, TiVo fans are among the most loyal. As with Apple, I, and many others like me, believe that TiVo offers a superior user experience that has changed my life for the good. I can't imagine being forced to watch TV without a TiVo, finding myself tied down to the scheduling whims of network executives, and seeing commercial after commercial on products I'll never buy. But while some offline products have found a voice on the Web, TiVo is conspicuously absent.

With the right amount of focus, TiVo could leverage their fan base and deliver a TV-centric social network and social networking features, where you could compare season passes, engage with fellow TV watchers, display when you had added a show to your season pass, or one-time recording, and even show if you hadn't yet watched an episode, warning your friends not to spill the beans on a season finale, if you hadn't caught up.

Today, TiVo's Web site lets you manage your TiVo(s) online, letting you remotely add shows, should the need hit you. TiVo Central online also shows aggregate statistics, including Most-Recorded Shows, and WishList rankings for Directors and Actors. It's nice, but it's not nearly enough.

What I would like is:

1. To create a TiVo-centric social network that lets me synchronize my profile with my TiVo units and find similar users.

My profile would, by default, import all season passes and wishlists on my claimed TiVo units, but allow me to "hide" specific items from public view. (Not necessarily for content, mind you, but because my wife doesn't 100% share my interests)

Using technology TiVo already has, I would gain recommendations for new TV shows and actors, based on my selections. Not only would I be able to see previews of the TV shows from within the social network, but I would also be able to find a compatibility rating between my preferences and other TiVo social network users.

Given TiVo's popularity, I would be able to search the social network not just for TV show compatibility, but also by distance from me, or other characteristics, as broad or as narrow as the other profiles would be willing to share. Does this sound a little too much like a dating service? I'm sure there's a little less harm in getting together with a person of the opposite gender to catch a So You Think You Can Dance marathon than most things, so sure, have at it. But more usefully, the social network would also have:

Central bulletin boards for each network television show and the most popular cable channels, as well as, by default, the top 100 most popular actors or directors, with social network users having the option to create new topics.

During the "live" showings of each show, the bulletin boards would have a "live" chat room features as well, so if you were daring enough to watch the show live, you could communicate with other viewers in real time, from anywhere.

2. To create customizable Tivo-centric RSS feeds to populate other social media sites.

Today, I have the ability to show you when I add items to my Amazon.com Wish List. I even have the option to show you when I purchase items from Apple's iTunes Music Store (See: Webomatica). But I can't use RSS to tell you when I add a new show to my Season Pass, or find a new actor or director interesting. Today, that data is siloed.


How My Tivo RSS Feed Would Add to My Lifestream
For many people, what you watch on television is just as definitive for who you are as the Web sites you visit, the sports teams you root for, and the restaurants you like. If I like CSI and Law and Order: SVU, as do you, but I also happen to watch Bones, but you hadn't heard of it, maybe thanks to my watching it, you would check it out.

I want to add TiVo updates I make on the unit or via the Web available as an option to my FriendFeed, MyBlogLog, on Plaxo Pulse or other services. I want the ability to make the details as narrow or as broad as possible, showing either that I've added a show, or, for some, that I've watched a show.

3. To have the option to access and export all my statistics.

Some people may be up in arms about TiVo aggregating user data, but not me. I want to know if I'm watching more TV this year than I did last year. I want to know the percentage of shows I watch live or those I watch on the DVR. I want to know if I wait longer to watch some shows than others, or if I watch more TiVo recordings in aggregate on Thursday than I did on Tuesday. I want to see, in total, how much time I've saved by fast-forwarding through commercials. (I first wrote about this last February: Dear Tivo, Please Track and Report My Data)

What if you could show how many hours you spend per year watching shows that start with "Law and Order"? What if you could then use all these statistics to compare with friends within your social network (See: #1)? TiVo could, with the viewers' permission, make a "couch potato" leaderboard for those who watched the most TV, the most from a single network, the most comedies or the most episodes of a specific show. I could find out if I'm the most reliable viewer of ER in Sunnyvale, California, or within 50 miles from my house.

I should be able to export my statistics in aggregate, to my blog, or any site.

4. To have widgets to display on my blog.

Like those from Last.fm, I want to have a widget that shows the top shows I watched in the last 7 or 30 days. I want to have a widget that shows my status, including what I might be currently watching, or if my TiVo is idle, like widgets for AOL instant messenger do.

To date, TiVo has not leveraged the power of their brand or their community on the Web. While there are sites out there dedicated to TiVo, like TiVoCommunity.com, they are unofficial, and they don't use the immense amount of data that TiVo has at its remote control to connect viewers and fans. I am more than ready to connect my online activity with my TiVo activity, and it is astounding to me that TiVo hasn't made an attempt to take on the new world of the Web the way they once aggressively took on the old world of stuffy network TV executives.

With social networks being so easy to create, and with RSS and XML being extremely customizable, the talent behind the world's best DVR should be able to unpause and get this started.

Disqus' Partner Strategy: Is FriendFeed Integration Up Next?

Today's news on SezWho's acquisition of Tejit stirred up, appropriately, a number of conversations around the Web regarding blog commenting platforms, and comparisons between SezWho and Disqus were common. But while some tried to paint the two products as competition, Disqus founder Daniel Ha publicly looked to open talks with SezWho, while, elsewhere, FriendFeed co-founder Paul Buchheit confirmed that he's reached out to the Disqus team to make conversations on the popular social aggregation site two-way, which could mark yet another important name on Disqus' growing list of successful partnerships.

In fact, I didn't have to look far to spot Daniel's conversation with Jitendra Gupta, the CEO of SezWho, for it happened in the comments section of my coverage this morning.

See: SezWho CEO Jitendra Gupta Speaks on Tejit Buy: Comments

Although in coverage of the announcement both here and elsewhere, Gupta had made comments about Disqus' removing blog comments from the original site, and centralizing them on their own, rather than declare war against SezWho, Daniel instead played peacemaker, writing, "Congrats on the acquisition. Sounds like you guys are doing something a bit different than us. We should talk about doing something about this fragmentation. Game?"

This led to Jitendra's offering to grab drinks with Daniel, and the two now look like they're indeed game to set up a conversation which could lead to a great deal of collaboration between the two players.

Meanwhile, as FriendFeed continues its rapid growth, gaining significant mindshare, in part due to excitement displayed by top bloggers like Robert Scoble, Jeremiah Owyang, Fred Wilson, Loic LeMeur, Thomas Hawk and Steve Rubel, the fact that comments on FriendFeed aren't also migrating to the author's blog posts hasn't sat well with everyone. It's uncommon that a few days can go by without one blogger or another begging to have the comments on FriendFeed come back to their site, whether through a blog plug-in or some other way. While I believe a community should be able to hold parallel conversations, not all agree.

Buchheit, in response to a post from Wilson titled Web Discussions: Leaving The Instigator Out, said that he had reached out to Disqus to solve this commenting silo.

"I've been in contact with the Disqus team, and I hope to add the option to copy comments though to Disqus in the not too distant future," Buchheit wrote, also adding, as I believe, "Many of my (FriendFeed) comments aren't relevant in the original context... In many cases, (FriendFeed) is enabling new types of comments that would not (or should not) have occurred in the past."

By forging a partnership with Disqus, FriendFeed users could comment on FriendFeed items, and have comments also post to the originating blog, just as other services, including Fav.or.it and Plaxo have implemented. Combined with the recent introduction of video comments from Seesmic, and the above conversation with SezWho, you can see Disqus' strategy develop, to be open to partnerships of all kinds, establishing their service as one of the most versatile, almost default, in the nascent comment replacement market. It's very smart, and one that will get them a lot of good will in a blogosphere ready to accept new, innovative, approaches to communication.

Participate. Participate. Participate. Repeat.

Some of the most confused buzzwords in Web 2.0 are those of aggregation and lifestreaming.

As evidenced by the many different sites that have debuted offering a single location for differing online activities, harnessing together RSS feeds from Web services and presenting them as one, delivering a base foundation for aggregation is not all that hard.

Plaxo did it. Profilactic did it. Iminta did it. Socialthing did it. FriendFeed did it. Facebook is starting to do it.

But simple aggregation is not enough. What FriendFeed got right very early on in the game is that it's one thing to get all the services in one page, and quite another to make them interactive, so friends can talk to friends and peers can show peers what they like. Back in November, I wrote, "I first became interested in FriendFeed as the service could aggregate friends' Web activity in a single place. But in recent weeks, it's grown to be much more."

FriendFeed became more because of two things: participation and discovery.

FriendFeed let me respond and interact with the services my friends were sharing. It also allowed me to discover new services, new friends and new sources for information. Through FriendFeed, I've found new blogs to read, found new online social circles, and engaged in real-time with people who are completely unreachable, even by e-mail or Twitter.

Now, as the early adopter crowd has found the FriendFeed religion, despite the occasional grumpy holdout, they're now finding that the real potential in FriendFeed, as with other Web services, comes through participation. It's one thing to passively aggregate your online activity in a single place, and quite another to thoughtfully add comments and like items you find interesting, and think your friends will. Robert Scoble, now as prominent a FriendFeed advocate as I ever have been, has highlighted this factor in The really interesting FriendFeed page to watch tonight, where he notes FriendFeed has set up separate "discussion" pages that aggregate comments and likes. (His | Mine)

Google Reader became the leading RSS feed reader for me not just because it was a strong, quick, offering, but because of the shared link items blog. Twitter is actually useful due to tracking of @Replies and the ability to see others streams intermingled. But to sign up to any of these services to broadcast, and not to participate, shortchanges the process.

There's a reason I've made more than 1,200 comments in FriendFeed since signing up in October, and why I've "Liked" almost 700 different items. It's not because I have a bot set up to do my dirty work. It's because it helps both those I follow, and those who follow me. Take away that participation, and FriendFeed becomes as quiet as a library, and just about as exciting.

So if you're not quite sure where to start with FriendFeed, with Google Reader, with Twitter or any other social network, get started and participate. That'll make all the difference.

Plaxo Pulse Making Strides, But to What End?

In the spirit of unifying comments from disparate services across the Web, Plaxo and Disqus made a strong announcement Tuesday, giving users the ability to have comments made within their lifestreaming service, Plaxo Pulse, to flow back to the original blog. The company's VP of Marketing, John McCrea, eagerly said the addition was a natural response to the discussion a few weeks ago around fractured comments and how many bloggers wanted to maintain a central repository for activity. And it is indeed a good addition, but I still need a big push before I'm on the Plaxo bandwagon.

There's no question Plaxo Pulse has been an interesting development within the service over the last year. But the company's origins, as a business contacts database, similar to LinkedIn, have led to it being seen as a business tool. For me, the contacts I have in Plaxo, thanks to many invites over the years, are largely colleagues, business contacts, or partners - in contrast to more social databases, including Facebook, Twitter or FriendFeed, which are comprised of Web peers, casual acquaintances and friends.


Some shared items in the Plaxo Pulse feed

Due to this basic difference, while I have the willingness to share my Digg, Del.icio.us, Last.fm, Google Reader Shared items and other activity on some services, I'm much less likely to do so in Plaxo, and by extension, I would also be uncomfortable offering comments on Plaxo contacts' blog posts, etc.

What Plaxo is asking me to do, by asking me to start streaming my content in Pulse and interact with contacts, is to proverbially mix business with pleasure, in a way that will certainly muddy up how I'm interpreted, as contacts start to see me on a casual, personal level, and not through the usual, more professional routes of communication. While I'm certain the company is under intense pressure to leverage the contact databases they have on their site and become a full-fledged social network, like Facebook, I feel that making a shift of this kind runs contrary to their original intentions, making it extremely difficult to succeed.


Plaxo lets you distinguish between family, friends and work.
This isn't to say Plaxo hasn't considered the problem of making such a dramatic shift in the public eye without losing its existing customer base. No doubt with the issues I brought up in mind, Plaxo has enabled categories of contacts, from "Business" to "Friends" and "Family", making it possible that I could show my personal streaming data only to Friends and not Business contacts, for instance. That's a smart move, one I expect other lifestreaming services to borrow. But not even this granularity solves the basic problem of what the site is known for and what they're now trying to be. Putting wings on a car doesn't make it an airplane.

Just because a business network starts to add social functionality doesn't make it a social network who would be a willing audience for my other activity on the Web. And that goes for LinkedIn as well. LinkedIn is a fantastic tool for showing connections to others, for doing research on companies, and keeping tabs on contacts who change companies. But I wouldn't want to take what is essentially an online resume being viewed by colleagues, recruiters and potential employers, and start to crowd that data with the songs I like, the posts I write, and the stories I Digg. Even if all my comments were kept in a single place, why would I want to start that conversation there anyway?

So the core question exists: Can Plaxo make a successful transition away from acting as a business contacts repository and into a social network with lifestreaming capabilities? It takes more than simple aggregation to become a destination site, and while I respect the efforts that have been made so far, and their optimistic direction, I'm quite tentative to take the plunge. Are we instead moving to one massive database with friends, family and business across all services, or is the delineation I still have in my head as to which site does what still valid?

Shyftr Responds to Critics, Alters RSS Commenting Strategy

Friday night's discussion around the fragmenting of comments between blogs, FriendFeed and RSS readers grew well beyond what I had expected. While the issue of comments and where they should live, relative to the original blog, has come up before, new entrants to the market, like Shyftr, Plaxo and AssetBar made some uncomfortable about how their full feeds were being utilized. After a few days of some high-profile trashing, as well as some supporting posts from people like Robert Scoble and myself, Shyftr has capitulated, by pulling full feeds where discussions are taking place, while retaining full attribution, in hopes to quell fears about stealing the conversation away from bloggers.

In a post this morning (RSS Feeds, Community, Publishers, and Revisions), Shyftr's founder, Dave Stanley, reiterates the key goal of Shyftr, namely:

"Shyftr was developed to help people find and subscribe to publishers that they otherwise would have never found on their own, through the community and network of friends. Having a community where people can share and discuss the feeds they read helps to facilitate this goal."

But, as mentioned, not everyone liked Shyftr's plan to have full discussion on the full feed, so given some of the feedback, Shyftr has adjusted their approach. Stanley's post shows that for those feeds which enable discussion, Shyftr will no longer show full feeds. He writes:

"We have decided to revise the format around our discussions. We will only display the title, author, and date of an item where discussions occur outside of the reader. We deeply respect content publishers, and it is not our intention to cause unease."

You can see how this has changed by looking at some of the commented posts within Shyftr, including one from Tony Hung (Fine, I'll Say It: Shyftr Crosses The Line), another from Mashable (Shyftr: Good, Bad, and Potentially Quite Ugly) and mine from Friday. (Should Fractured Feed Reader Comments Raise Blog Owners' Ire?)

I made my opinion clear on Friday that I personally had no problem with what Shyftr was doing. Sarah Perez's initial coverage of Shyftr on ReadWriteWeb (Social Feed Reading With Shyftr) didn't bring up fractured comments as an issue, nor did my coverage back on March 4th. (Shyftr Offers Social RSS Reading, Including Comments, Rankings). Corvida of SheGeeks was the only one to bring up the issue prior to this weekend, that I can tell, in her review: Google Reader Trumps Shyftr.

Unlike some have speculated, Shyftr is not on the dark side of the Web, a content scraper or a splogger (spam blogger). Instead, the service is trying to grow and find a niche where friends can share and comment on feeds, and over the last few months, I've grown to like the service and respect the individuals behind it, so I hope they can overcome this blip and work with the blogosphere.

I expect that over time, the RSS community will band together and find a great way to cross-pollenate comments from Readers to bloggers, and all will be one. You can see Nick Halstead's post on the Fav.or.it blog (Fractured Commenting - Again) where he offers Shyftr use of the fav.or.it API to do just that. I don't think we're all that far away from getting this issue solved. Luckily, Shyftr is listening and already making change. The question is, will these changes be enough? If you had issues with Shyftr's approach, let me know what you think about their update.

You can also find me on Shyftr here: http://www.shyftr.com/profile/louisgray