Paladin Advisors Group: My Own "Stealth" Startup

Over the last four years on this blog, you have seen me talk a lot about hundreds of different startups and dozens of large enterprise companies. I have tried to share with you how I consume information and disseminate it outward to the many social networks. I let you know my thoughts on gadgets and hardware, and we have had open conversations about the culture of Silicon Valley, the future of blogging and social media, and we have discussed best practices and trends. But what we haven't talked about much is my job - because for the most part, this blog is as much about you as it is me. But over the last five to six months, I have been working on my own "stealth" startup, gaining clients - and it is soon coming time to tell you all about it. (Especially as Marshall Kirkpatrick mentioned it last night)


Marshall's Tweet from Last Night Deserved Answers
Paladin Advisors Group is a strategic advisory firm for startups and enterprise companies who are looking for guidance in their marketing, public relations, sales processes, customer influence, Web and social media. For the firm, which is a handful of partners large, I am the Managing Director of New Media.


Follow Us On Twitter at @PaladinAG
Over the last few months, I have been working with enterprise companies including Emulex Corporation, and startups, including Kosmix.com and My6sense. For startups, as I have done informally for years, I have been working with them on product feedback and focus, quality assurance and visibility. For enterprise companies, my focus has been on integrating social media and blogging into their strategies, aligning on messaging with PR, marketing and customer service.

As with the advisory roles I have gained with SocialToo, BuzzGain, ReadBurner and others, I will always provide transparency to you and full disclosure on any relationships - and I hope that over the last few years with my activity here and on the downstream social networks, I have gained your trust to provide clarity.

Why do I call this new venture "stealth"? Because it is new, and I haven't made a lot of noise about it. In fact, our Web site is under development. But you can follow us on Twitter to be notified as soon as we have more announcements. (http://twitter.com/paladinag)

And... if you think our services might be a fit for your business, e-mail me at lgray@paladinag.com.

Cancer Messed With the Wrong Dude. Drew Is Making It Pay.

In early June, I told you about how my friend Drew Olanoff had encountered some bad news. In what has no doubt been a life-altering experience, Drew was diagnosed with stage three Hodgkin's Lymphoma, and scheduled to undergo a series of chemotherapy treatments to take on the illness. At the time, I also told you about his unique strategy to fight back, using #BlameDrewsCancer, a Twitter hashtag and accompanying Web site, to organize the power of social media in his personal quest to give the Big C a big F.

Ten chemo treatments into the promised dozen, Drew is seeing the light at the end of the tunnel. The doctors have given him a very positive diagnosis, which doesn't mean he's completely put cancer in the rear view mirror, but he has turned the corner. Even when he is feeling the inevitable fatigue, aches, nausea and other side effects of his treatment, he is progressing closer to this specific finish line.

But even if he gets an all clear from the doctors, what cancer didn't realize was that he isn't going to be finished. In the last four months, the #BlameDrewsCancer phenomenon grew from a gimmick to a movement, one that even sported a 24-hour "blame-a-thon" in Philadelphia this September, and a tie-in with the Lance Armstrong-headed charity LIVESTRONG. Drew and the BlameDrewsCancer team have extended their efforts to aid a fellow cancer battler, Ethan Zohn, and have started #BlameEthansCancer. As Drew's personal battle ebbs, the movement will take on a new name - simply Blame Cancer, so you can continue blaming all of life's little problems on one big one that made the wrong choice by picking on the wrong guy.


Drew With the Twins in 2008 (L) and With Matthew Saturday (R)
As I've gotten to know Drew over the past year-plus, I am continually impressed by his "no prisoners" approach to getting tasks done, and his creativity. Where others would have whimpered and begged for sympathy, Drew fought back and did so with all the tools he had at his disposal.


Drew Sucking Thumbs With Sarah Saturday (L) and Sporting a Balloon Hat (R)
Just this last week, Drew made a stop in the Bay Area - armed with a new idea. Taking his idea to Twitter headquarters, and tipping Mashable on the story, Drew announced that he was going to extend the charitable impact his battle has had by auctioning off his valuable @Drew Twitter name to the highest bidder. He set the bar at $10,000 in donations to LIVESTRONG, hoping a celebrity like Drew Carey, Drew Barrymore, Drew Brees or another famous Drew, would make an offer.

On Friday, Drew stopped by our home. In the time since Drew and I became friends, our families have become friends as well. I visited him at his parents' home in New Jersey (to his surprise) earlier in the summer, and if you turn the calendar back to 2008, he was actually the first babysitter that Matthew and Sarah ever had. The twins took to him like he was one of the Grays, climbing all over him and playing with toys. (As you can see in the pics)

The next day brought a big bombshell. On Saturday, Drew Carey bid $25,000 for the @Drew name, and in a bigger commitment, promised to increase his bid to a massive $100,000 if he were to reach 100,000 followers on Twitter by Drew (Olanoff's) birthday this November 9th. And even though Carey started at only 13,000 followers at the time, he is nearing 50,000 in only a few days' time. It's incredible.


Drew Carey Digs Deep for LIVESTRONG
The story has blown up - beyond our corner of the blogosphere, and into the mainstream press. Take for example:

• CNN: Drew Carey may bid $100K on @drew Twitter name
• Huffington Post: Drew Carey Bids $100K For Twitter Name
• Perez Hilton: Drew Carey Tweets For A Good Cause

Many startups around the Web would kill for that kind of coverage, and Drew has made it happen through creativity and persistence - two major reasons I believe that Cancer is reeling from this attack. All through the last few months, I have been blaming Drew's Cancer for stuff. I have had people ask me who Drew is and what the story is about his cancer, for those who haven't been paying attention. I have seen friends of mine who don't know Drew blaming stuff on his cancer. And I don't care if it looks a little out of whack from the usual tech stream I try to provide. This is real life, and Drew is a real friend and a real inspiration to me. So let's help Drew Carey reach one hundred thousand followers, and push the heck out of the other Drews on Twitter to try and beat his proposal.

Ignoring Rationality, I Subscribed to Sirius Radio Yesterday

Last week, I told you that the new iPhone application from Sirius Radio solved a problem I didn't have, namely gaining access to good music - which I can get from numerous sources, including my bulging iTunes library, Last.fm, Pandora, or even streaming radio sources built into iTunes itself, like those from Digitally Imported. But despite my protests, I gave in yesterday and paid up, making Sirius' foray into iPhone applications already responsible for at least one net new customer.

As I mentioned last week, I always had hoped to have streaming high quality satellite radio in my next car, but missed the boat when I bought a used 2006 model and didn't get the chance to configure it myself.

After initial struggles getting the app to work in the car, the application has worked beautifully for the remainder of the seven day free trial that came alongside the iPhone app. I have made turning on Sirius Radio (and primarily the station Area) part of the process of my turning the car on. And if you're a diehard electronic music and techno fan, I can tell you there is just no substitute for Sirius' set of stations on any network I have ever tried.


The Sirius Lineup on Pulsar
But if I were only using Sirius in the car, I still would have passed. Instead, I have also been playing my Sirius stations on my laptop, using an application called Pulsar, from Rogue Amoeba, that makes getting the music on my desktop very easy indeed. Now, I can listen to Area, and get shows from Robbie Rivera, Bennie Benasi, Paul Van Dyk, John Digweed, Carl Cox and Paul Oakenfold any time I am near the computer or the iPhone (which as you can assume is darn near all the time).


My Favorite Sirius Stations on Pulsar
And it's not just the unmatched content on the channel that had me convert. It's also the complete lack of commercials on Sirius, and of course, elimination of static. Pure satellite sound pumping through my BMW speakers on 280 is just amazing, as you can probably imagine.

Last week, when I was first talking about possibly buying Sirius Radio, Thomas Hawk repeatedly said "music wants to be free". But I will always pay for quality - and Sirius Radio has it. I cannot wait until the next long trip when I can charge up the iPhone, hook up to the dash and hit the gas, with perfect music flowing alongside. So don't tell me it was an irrational move, one that was a waste of money, or that I had better alternatives elsewhere. Music, like art, is emotional, and I have no qualms about reversing my position.

Matthew and Sarah Turn One Year Old! (12 Months of Photos)

One of the Earliest Pictures from Stanford Hospital A Year Ago

Exactly one year ago at this moment, my wife and I were at the Stanford University hospital in Palo Alto. She was in labor, and the two of us were eagerly awaiting the arrival of our twin boy and girl. We didn't know what they looked like. We didn't even know what we were to name them, and we didn't really know how much our lives would change. We didn't have a crystal ball into their budding personalities, and we never imagined how much fun we would have once they joined our family.

On June 20th of 2008, Matthew David Gray and Sarah Elizabeth Gray joined our family. We share with you some of the highlights in pictures. Even for those of you who follow us closely on other networks, some of these photos are new - having never been posted to the Web. Scroll down just to watch the kids grow before your eyes. You can catch more on Matthew and Sarah by following our Smugmug account or The Gray Effect.

Thank you for being part of our extended family and community.

June 2008

My Tweet that night, alerting the world we were on our way.
(Discussed on Friendfeed)


Matthew and Sarah debuted on June 20th, but were quite small. Sarah stayed at the hospital another week, as she worked hard to grow.



July 2008

Once we got the twins home, it was remarkable how small they were.



August 2008

By August, they grew used to being part of our family.

September 2008

In September, many evenings were spent with me, as my wife attended her masters' program.

October 2008


By October, though still small, the kids' facial expressions became very clear.

November 2008



By November, the two were playing along with our Schwag Magnets routine, sporting Web 2.0 logos which previously couldn't fit at all.

December 2008




December saw Matthew and Sarah grow more curious about the world around them.

January 2009


The two spend practically every waking (and sleeping) moment together.


February 2009


As the twins grow, they present quite an armful.

March 2009



One thing we never expected was how happy and upbeat Matthew and Sarah both are. The times they cry or get frustrated are far outweighed by their smiles and shouts of glee.

April 2009

The two tag along with my wife to CostCo.

Sarah exults at a friend's party. (Photo by Rachel Fox)


May 2009

Matching clothes are too tempting for the boy/girl twin set.


June 2009

As the twins grow, they get more inventive about boundaries.


The pair relax together on Robert Scoble's recliner.

Yesterday

Flying down to San Diego for a cousin's wedding, the two prepare in the airport.
Anybody who has ever been a parent knows the perfect bond that can exist with children. That we were so blessed to get two amazing children at once is something that is indescribable. We are ecstatic every day, even during tough times. But there aren't that many, and we are looking forward to year number two!

Podcast: Incidental Interview on #BlameDrewsCancer, More

Sheryl Breuker, who we recently featured in the 10 FriendFeeders to follow for May post, spoke with me yesterday for her Incidental Interviews series, and unlike many other podcasts I've done, she started off not by talking about every service we use, or about the latest tech gadgets.

Instead, she wanted to find out about some of our recent updates that have impacted us personally, and then we dived into geekery.

In the podcast, which I have embedded below, we discuss:

• Drew Olanoff and the #BlameDrewsCancer phenomenon
• My obtaining Robert Scoble's car
• How we use FriendFeed
• The Extended LouisGray.com team of writers
• How we find new tools as an early adopter
• Social media in business
• Conflicts of interest between work and blog?
• And more...

You can find Sheryl's site here: Stardust Global Ventures

Download the Recording Now or Subscribe in iTunes

The Rumors Are True - I Bought Robert Scoble's BMW

What Was Once Scoble's... Is Now Mine
I don't consider myself a car person - and on both occasions where I have had to replace my car, it has been only after a mechanical problem's repair costs look to far outstrip the true value of the vehicle. That was true in 1999 when I returned my used 1991 Ford Escort GT, picking up a used 1998 Mercury Tracer, and true again this week, as I leave the Tracer behind, trading up to a used 2006 BMW 325i. The Tracer, with more than 140,000 miles on it, has served me well for a decade, but with its transmission toast, it was time to let go.

But, as with most things we've discussed on the blog over the last couple years, we turned to the Web to solve our issue, when it presented itself, starting back on March 28th.

Upon hearing I needed to pay upwards of $4,000 to fix my broken Tracer, my tendency would be to walk down the street to the nearest dealer and find something, anything to replace it. But instead, this time, I posted a note to FriendFeed, explaining the situation, and asking the vibrant community for feedback. In the discussion, seeing more than 80 comments, I explained I wanted to be more like my peers in Silicon Valley, but honestly didn't want to go in debt for the privilege.

In the middle of our back and forth, Robert Scoble swooped in with an offer I had to pay attention to. He posted, "Louis: we are selling our 2006 BMW 325i with 56,000 miles. Make me an offer. Well maintained and fun to drive."


The "New to Me" BMW Safely In Our Parking Lot
56,000 miles sounded a bit high, but considering Robert's visibility, it'd be bad for him to pass along a lemon. I was definitely interested. In April, I saw the car at an tech meet-up in Mountain View, and was even more convinced it was the right way to go, even after independently looking at alternatives throughout the Bay Area, to see if I could get a newer, better, car for the price Robert was offering.

In the meantime, Robert and I said we would target the end of May for a purchase. He was awaiting the delivery of a new Toyota Prius, and on Monday, it arrived. This put everything in motion, so on Tuesday night, we packed up the twins, headed to Half Moon Bay, and made the deal. Now, the car that was once Robert's is now mine (assuming my check clears the bank, and I have no concerns).

By Friday, a charity will come pick up my Tracer, and give me a tax deduction of a mere $500.


The Obama/Biden Sticker is From Robert. Should I Ditch It?
That I bought my BMW from Robert instead of a random car salesman or third party advertiser on Craigslist, eBay or the San Jose Mercury News speaks volumes in terms of how we can leverage our connections forged online. Though I've grown to know Robert well over the last few years, I learned of him through blogging, and he found out of my situation using FriendFeed. Much of our discussion about the transaction has been public, in fact, leading from the first offer, to his later posting, on April 15 that he was still planning to sell it to me.

Robert is happy that he has his new Prius, and no doubt happy he was able to pass along his car that he enjoyed to a good friend. Our family is happy because we managed to find a respectable, nice car without having to sell one of our kids or mortgage their future. And both of us are no doubt happy that we used the social networks we both have been promoting for years. Unfortunately for me, the BMW doesn't have any aftermarket enhancements that tap into the real-time Web. I was hoping Robert would have made the car one of a kind. But it's still a great deal and I'm glad I could leverage the Social part of the Social Web to get it done.

I #BlameDrewsCancer For Why Bad Things Happen to Good People

Last year, when ReadBurner was saved from an early demise, I gained more than the return of a site I enjoyed and found useful. I also gained a good peer and friend, in Drew Olanoff, who along with Adam Ostrow and a small team of developers, have been working on expanding ReadBurner, and extending its product line, including BurnURL, which we have discussed before. For whatever reason, Drew almost immediately transformed from a virtual world acquaintance who I knew through podcasts and trading e-mails, to a real-world friend, someone who I know I can call practically any time, any day.

Drew is energetic. Drew is geeky and loves it. Drew is really funny and always has me laughing. Drew is sharp and has a great eye for what works and what doesn't. Drew has a sense of personal style that you can see in everything he touches, from his own blog, to his work at ReadBurner, and previously at Strands, or his new job at GOGII.

And Drew is selfless. He famously got a woman's Twitter account ID tattooed on his arm for charity. And he was the first to ever dare and babysit my twins when they were very small.

But in May, my conversations with Drew changed tone. Drew had found a lump in his neck and throat area, and smartly thought to go to see a doctor. His symptoms pointed to his possibly having Hodgkins Lymphoma, a form of cancer. As his tests were being reviewed, I spoke to my dad, also an MD, and asked what he thought. In his matter of fact way, he ageed, saying, "Yup. Sounds like lymphoma."

Drew got the news not too long ago, that yes, he had been diagnosed with cancer. The big C... and would have to undergo chemotherapy. In fact, his first chemotherapy session was this last Monday. We've talked in the last few weeks on the phone about how he feels, what he expects, and how this will change him. But even as the disease tries to sap his physical strength, Drew's spirit is not being dampened. He is taking on this challenge like any other, and is looking to heighten awareness and deliver change.


You Can See What People Blame On Drew's Cancer Here
Today, in a heartfelt post, he revealed his battle with cancer, and started a new movement, to "Blame Drew's Cancer" for anything you want. Simply post a note to Twitter with the hashtag #blamedrewscancer and a dedicated site at http://www.blamedrewscancer.com will show whether you blame his cancer for your losing your keys to the downfall of your favorite sports team, or the economy at large. And with time, Drew will likely announce corporate partners who are going to work with him to kick cancer in a place that hurts.

I blame Drew's cancer for going after a guy who has been nothing but good news ever since he entered our family's life. Our kids love him and so do my wife and I. That's why we're asking you to also Blame Drew's Cancer... and show the big C who is boss.

How A Lone Nickel Almost Cost Me The Price of A New Mac

My MacBook Pro has been extremely reliable and loyal over the last two years, even after I foolishly chose to crush its monitor in a rented convertible at Spring Training in early 2008, forcing significant repair. But in April of 2009, I was sure I was going to have to take the laptop into the Apple Store, ostensibly to repair it at a steep cost of hundreds of dollars, or even be forced to upgrade, costing me a couple thousand dollars.

In addition to the occasional slowness one always perceives even with the fastest of last-generation computers, my laptop seemed to have loose parts in its housing. I was sure the CD-ROM mechanics were broken, as I couldn't insert discs and the machine would rattle when I picked it up to place in my computer bag, or moved from room to room. One knows it's never good to hear a rattling when they move their laptop around, and I was sure that the next time would be the last time I would start it up and it wouldn't crash for good. I even thought just maybe one of my memory sticks had broken away - which would be a perfect excuse for the perceived slowness.

Though I don't use CD-ROMs often, it became embarrassing to hand a CD to a friend (using Windows of course) at the office and ask them to put the disc's contents on the network for me to see it. What was wrong with my laptop, they asked... and I had no idea. But it was broken for sure.

I talked with my younger sister, who works in Apple Retail, what she thought I should do. She said to take it to a Mac genius. I would probably lose access to the computer for a few days, and the hardware repair would be in the high hundreds, assuming I wasn't covered by AppleCare. (Which I most likely am not.)

But on the night of April 24th, I looked down at my laptop to see the curve of a coin peeking from the CD-ROM drive. I deftly removed it, and it was a boring old nickel. (See my annoyance) Hopefully, I tilted the computer back and forth, and heard no rattling. It was a stupid nickel the whole time. And, as my twins are too young still to be up to such shenanigans, I knew the responsible party had to have been me. Somehow, I had a nickel loose in the laptop bag, and somehow, that nickel just so happened to get into the CD-ROM drive (as Apple doesn't have CD-ROM drive bay covers).

In the last month - no issues. CDs go in the drive just fine. The machine doesn't rattle. And I saved myself a good deal of potential embarrassment from having to go to the Apple Store and have them find out... it was a nickel.

So - am I the only one stupid enough to go through these things on a regular basis? I doubt it. Let me know if you've ever crossed the line from geek respectability to tech flunkie.

Would You Night Owls Pay a Premium for 24-Hour Commerce?

If you have a 9-5 job, and any responsibilities at home, be they family, digital, or anything else, you might find the world closed down around you by the time you're ready to go out. In most cities, practically the only things open past 9 or 10 are gas stations, 7-Eleven and possibly a grocery store. Want to pick up something from the electronics store, some new power tools, or even a new pair of slacks? You'll have to wait until tomorrow, but yes, the same hours apply, which means you're pretty much screwed until the weekend, unless you can sneak out on your lunch hour or roll into work late.

I've been a night owl since high school, at least - including a 1:30 to 9:30 a.m. graveyard shift during the summers, and working on the school paper in college starting at midnight. Even now, after putting the twins to bed after a full day, and catching up on all online activity, it's a rare night that we shut down before one - hours after the surrounding city has called it quits.

While I have moved as much of my commerce online as possible, there always remains the elusive item that would be much easier to get in the real world. What would be great is if there were something open for those of us who actually function very well between ten at night and eight the following morning. Whether there is one mega-complex open overnight that hits all the basics - from clothes to food to electronics and house supplies, or a mall in each metro area that does the same, I believe there would be a subset of the population that would flock to it - one that wouldn't mind paying a little bit more for the convenience.

I wouldn't even mind if the store charged one price at 7 p.m. and 20 percent more at 11, so long as they were open when I went. But I hate feeling like a prisoner to somebody else's schedule.

Meta: LouisGray.com Passes 2,000 Post Mark

As I stopped providing monthly updates early last year into traffic activities and other statistics on the blog, I have not been paying as much close attention to achieving what some would call milestones. But on Saturday, with the blog post Good People, Bad Companies: The Intersection of Skill and Luck, I hit the mark of 2,000 posts on louisgray.com, since early 2006, covering a period of 3 1/3 years, essentially. Since then, we've posted 8 more times (including this one), so I am a tad tardy in marking the achievement.

Back when I did watch these things more closely, on October 11, 2007, I marked hitting the 1,000 post number, and at the time highlighted what were then my top ten things I blogged about, including: 1) Apple, iPod and iTunes, 2) Blogs, Links and RSS, 3) Google, 4) TiVo and TV, 5) The Oakland A's, 6) The Cal Bears, 7) The Sacramento Kings, 8) Nintendo Wii and Games, 9) Statistics and 10) Technology Innovators and Startups.

Amazing to think of how much things have changed (in my opinion) in just 18 months, over which I, with the help of some strong guest authors, knocked out the next 1,000 posts.

Of the 10 blogging topics I noted back in October 2007, I would say that Apple, Blogs and RSS, Google, and Technology Innovators and Startups are still core focuses, with early startups rising incredibly. But I don't talk as much about Apple and TiVo as I once did, I reduced statistics discussion, and practically eliminated sports altogether.

Now, and you tell me if I'm wrong, I believe I blog about: 1) New Web Services and Startups, 2) Social Media Tools, including Twitter and FriendFeed, 3) Blogs and RSS, 4) Online Best Practices, 5) Google and Search Competitors, 6) Apple and iTunes, 7) Business and Finance, 8) IPhone Apps and Games, 9) Information Discovery and Overload, and 10) Personal Updates.

I wish there were an easy way to point out what were posts 50, 100, 250 and 500, but for now, it's always good enough just to point out post #1 from January 9th, 2006: Macworld Expo Eve 2006. If only I knew then what was to be a little hobby would turn out to be an obsession.

The Great Debate: Is College the Right Path to Succeed?

In my family, college wasn't so much an option, but an expectation. That was no surprise, given my dad had an M.D. and my mother got her doctorate in educational technology, alongside more than a decade's teaching experience at primary and secondary levels. In fact, my own decision, thus far, to not attend graduate school or get an MBA has been a greater source of internal debate. So when I saw at the end of last week that Daniel Brusilovsky, a 16-year-old friend of mine who operates the Teens In Tech service, which I advise for, was thinking of not going to college altogether, I considered him out of his mind.

Of course, mine was not the only opinion. With the very public examples of tech leaders such as Steve Jobs, Mark Zuckerberg, Bill Gates and others who have not completed their degrees, it can be tempting for an aggressive entrepreneur to point their way for leadership. And yes, some college courses, like high school, seem to have almost no value for whatever you may eventually choose as your career. I personally know I derived as much benefit from working at the college newspaper as I believe I ever did from my college courses at UC Berkeley. But if I had tried to jump straight from high school to Silicon Valley, I would have been dead on arrival.

Rob Diana touched on some of these points this morning in his article on the reputation economy, but even if you're not a huge fan of FriendFeed, you should see the debate that has been raging the last few days, embedded here. Enjoy, and participate here or there. Up to you.

Forgive, But Remember - It Never Pays To Hold a Grudge

The saying is to "forgive and forget", but people aren't built that way. Once you feel you have been wronged, whether in a critical manner or one that is relatively trivial, it is practically impossible to erase the memory. But that doesn't mean you need to hold on to it - because for the most part, time does heal wounds, and the truth is, you never know the full story from the other person's perspective. Often, there will come a time when you will cross paths with that person again, and the next time, it just might be different.

Last month, I was asked by a well-known blogger if two of the public flare-ups we had on this site (with Mashable and Duncan Riley) had been for show, ostensibly for short-term traffic. I said that they were not contrived, but that we had come to terms quickly. Since the flare-ups, Mashable altered their editorial focuses, I've gotten to know some of the authors better, and others have moved on. Meanwhile, Duncan is a sharp guy who I often see on social networks, and bounce e-mails off of when we have ideas.

I was thinking of this again when I learned the news of Valleywag's changing of the guard today. As Owen Thomas departs, the void is set to be filled by Ryan Tate, previously the night editor at Gawker.

Eighteen months ago, I highlighted Ryan's launching of a new blog, called "The Hack", and at the time, I mentioned we had "occasionally clashed politically" more than a decade ago when we were both staff members at the Daily Californian student newspaper at UC Berkeley. He and I started working together back in 1996, both on the news authoring side, and the online publishing side. By the 1997-98 year, he was Editor In Chief at the newspaper, and by the 1998-99 year, I had moved on to work in the Silicon Valley (where I've been since).

Ryan and I had a lot of positive overlaps, as we collaborated on breaking news stories, longer investigate pieces, special sections and the online site's layout and focus. But of course, we bumped heads too. At the time, our clashes seemed critical, and now, they seem trivial. We both let those wounds heal and fade into the history, which is exactly what it was. And now, I am excited to see Ryan promoted to his new post, seeing it as another peer who emerged intact from the crucible which was the daily paper, where journalists and future bloggers were forged. One of these days, I should chase down all the names who were there when he and I shared spots on the editorial board, but they dot some of the top news media sources in the world.

I could have stayed ticked at Ryan, and he me. I could have turned my back on Duncan and Mashable too, but that's not fun, and it's not healthy. It's a small industry, and we're all working toward shared goals - to find interesting news quickly, and post with quality. Now, when the tendency is to get ticked, take things personally and go off on some rant, I know to hold my breath and pause. It's less exciting, and it doesn't get tons of traffic, but you won't see rants here, and I'm not carrying a grudge. You never know when you'll need these people again.

Congratulations, Ryan. I wish you well at your new post. But remember, if you come after me, I have 14 years of e-mail backed up. :)

Conquer Information Overload at the Inbound Marketing Summit

Earlier this week, I mentioned I am scheduled to speak at the Inbound Marketing Summit, featuring Chris Brogan, Tim O'Reilly, Tim Ferris, John Battelle, Loic Le Meur, Brian Solis, Charlene Li, and others. But it turned out that O'Reilly and I actually were on so close a wavelength that we practically submitted the same speaking topics. Aiming to be flexible, and let O'Reilly close strong, I thought we would revisit one of our favorite topics - how to avoid proverbial information overload, and find the right data at the right time, no matter where it is.

On Wednesday at 4:25 p.m. in San Francisco, just before O'Reilly finishes up, I'll be speaking on the topic, "There Is No Information Overload. Finding a Signal in the Noise".

The topic description leaves you with a little tip on what's coming:

"With a nearly constant stream of information related to you, your product and company from all corners, it can at times seem overwhelming. How can you break through the noise and find out all you need to, without being overwhelmed with a data tsunami? Don't just look to a chief information officer. Look to be a chief signal officer, by selectively finding where to listen, when to listen, how to listen, and if you should engage."

I've talked before about tackling information overload, and I'm looking forward to participating at the conference.

I do have a pair of VIP tickets available if you want to go, so send me an e-mail if you're interested.

Teens In Tech Takes On 32-Year-Old Advisor

Yesterday, I said I was going to try and say yes to everything, in an effort to get more involved with entrepreneurs, startups and other smart folks around the Web. One of the most direct ways I have been able to work with aggressive players is in an advisory role, helping to push the founders of BuzzGain, ReadBurner and SocialToo to roll out new features, raise awareness and deliver high quality products.

Today, I am happy to announce that I will also be working with Daniel Brusilovsky and the Teens In Tech team, joining their highly qualified advisory board, which also includes Daniel Ha of Disqus, Sam Lessin of Drop.io and others.

Daniel announced my addition to the board of advisors in a blog post yesterday, and I am looking forward to seeing how a 30-something married guy with kids and a resume with more than 10 years experience can try and give guidance to a bunch of teenagers without my coming off sounding like a fuddy-duddy. In my e-mail, phone and in person conversations with Daniel over the last few months, I have been very impressed with his intensity for tech, business, and a wisdom that is without a doubt beyond his years and look forward to helping him develop a successful platform for the next generation of Web addicts.

Founded in 2008, Teens In Tech is a media platform and community for teens. The company acquired the Youth Bloggers Network in March, and in January held the first Teens In Tech Conference. Expect to hear more about Daniel's plans soon.

Please Stretch Me Thinner: I'm Saying Yes to Everything

Yes we can. That may have been the rallying cry for 2008's victorious presidential candidate, but sometimes, I swear it's mine too, because every time I hear somebody say I can't do something, I want to make sure I do it, and do so well. Any time I hear somebody say I can't possibly keep up a certain pace, have to drop something, or that something is going to slow me down, I want to prove them wrong. Here's the truth - despite having a full-time job, a pair of active twins under a year old, and a fairly active online lifestyle that includes this blog, some social media activity, and three advisory board positions with early-stage start-ups, we're not done, and I want you to stretch me further. Do it.

So, as best as I can, I am saying yes to everything I can - and want to keep it up.

When at the SXSW conference last month, I participated in one panel, as was the rule of the show, but I wish I could have done one each day. I blogged every session I was in, and the videos you've seen thus far from Kipp Bodnar, from Wayne Sutton and Morgan Brown are only half the story, as was the coverage from the Times of London and The Guardian.

Last week, as I mentioned, I participated in the FFundercats podcast, and Josh and Johnny know they have an open invitation should they want me again.

Looking forward, on April 29th, I am signed up to speak at the Inbound Marketing Summit, put on by Chris Brogan and CrossTech Media, in San Francisco. I'll be speaking just ahead of Tim O'Reilly, who closes the show, and discussing how the promotion of others, including customers and competition, can help your brand (see the agenda). Hopefully you can attend.

And yes, I'm acting as an advisor for BuzzGain, ReadBurner and SocialToo, talking strategy with the entrepreneurs of each service, providing feedback on features and roadmaps and introducing them to new contacts. You should hear about a fourth advisory role in the next few days, and I haven't yet hit the saturation point. I also managed to sneak out to Boulder to see Lijit earlier this year, even if it wasn't in an official role, and that was a great experience.

I've also got a big trip planned this September to see Thomas Power and Ecademy in London - which I have to embarrassingly admit will be my first time out of North America, ever. Hopefully, it's just a start, and I look forward to offering more details on that soon.

So why mention all this? Because I want more. Feed me more. At recent business events, there is a dramatic need for those I run into to get an extra push to get and grasp blogging, to understand what's happening in social media, who's winning and losing, and best practices. And right now, I don't think my 5 minute answers are enough. I am starting to get inquiries from people to help them more formally, and yes, I will. I will also be signing up for more speaking opportunities, more panels, more podcasts, and more advisory roles if they think I can help. This is going to be fun, so abuse me. You know where to find me.

This Week's Destination: Las Vegas, Nevada

Another week, another trip. The Spring event season has us racking up frequent flier miles again, as following recent trips to Austin, Texas, Phoenix, Arizona and Orlando, Florida, we're away from home once more - this time for a full five days in Las Vegas, Nevada. As I told folks following the Orlando trip, "it sounds more fun than it really is". We're going to be attending and participating in the National Association of Broadcasters' Conference for the full week, with my work hat on.

The trip marks my third jaunt to Vegas in the last 7 months, following BlogWorld Expo last Fall, and company sales kickoff in February.

If you're a Las Vegas native, or your schedule and location just so happen to match mine, you know how to reach me. I'm powering up the iPhone now.

Once You Start, You Can Never Stop

Ever run into friends who tell you they want to start a blog, or are thinking of signing up for LinkedIn, Twitter, Facebook or some other network, and you just know it's doomed to failure, because they won't commit to it? Starting is easy, but maintaining a pace can be hard. Whether for business or for pleasure, the number one thing I tell people about blogging is that once you start, you can never stop. Blogging is not something you do on a whim, or start and then abandon for the search engines of tomorrow. You must find a pace and always keep going - so if you start, be sure you've got a topic or ideas that are sustainable.

This week, thanks to work, family and other items hitting my schedule, I went a little light, not just here on the blog but on most of the networks - after a strong Monday. And while previously, I've told bloggers to "relax" as "nobody is keeping score", once you have established a pace, absence gets noticed. Today, while still at the office, I got a call from Robert Scoble, just checking in to see if all was well. And yes, it is. Just working and making sure everything is done before being out of the area all next week thanks to an upcoming tradeshow.

That Robert noticed shows how in tune he is on all the networks. I hadn't gone completely silent, but I did slow down my pace for a few days, and he caught me.

But while this was a mere blip in my usually regular posting schedule, it's one that happened well into my fourth year of blogging on this site, after nearly 2,000 posts, added on to tens of thousands of actions on FriendFeed, Twitter, Facebook and everywhere else. I'm not stopping. I'm not anywhere near done. But if you know folks who you think would walk away, see if you can stop them before they start, especially if how they present themselves has a chance to impact how your company or your project are perceived.

Income Down, Refund Up - Refreshing All the Way to the Bank

I don't like anything to take too much longer than it has to. I tend to write blog posts from beginning to end in one sitting. I don't like to stop TV shows and watch the second half later. And I really don't want to have to make doing my taxes an ordeal. That's why for the last several years, I've jumped onto TurboTax Online and powered my way through the year's data. Last night, the entire process took me less than two hours, including my wife and my W-2s, deductions for our various donations to charities and the church, by way of tithing, and synchronizing the results of my gains and losses (mostly losses) in investments through eTrade over the last year.

I've mentioned my using TurboTax a few times previously on this blog, including writeups after 2005 and 2006 taxes. But given the readership of the blog is ever-changing, and given the significant changes we're all seeing in terms of the economy, I thought I would share our experience again.

As an existing TurboTax user, all the year's previous data is saved for me. Rather than have to tell them every year where I work and where my wife works, it simply asks me if that data has not changed, and can automatically import the correct information. The automatic import of data from my brokerage account is also a dramatic timesaver compared to printing all my records out and hoping I get the data right.

As you know, 2008 changed a lot of things in our family. For one, we added two new dependents, with Matthew and Sarah joining us in the year. Also, as my wife stopped working in the middle of the year, her income decreased quite a bit. Lastly, and most importantly, as far as Uncle Sam was concerned, the gains I had seen in previous years on the stock market turned into losses, as they did for everybody else.


TurboTax Helpfully Shows Results vs. The Previous Year
The result? As expected, our household income went down by a good margin, but not so much that we're in dire straights. Yes, we're lower on cash than we'd like, but we have avoided debt, and I still have my job. And after last night's two-hour effort, this year's refund should help things quite a bit, especially as I have to strongly consider replacing my car, on its last legs, thanks to trouble with the transmission. (See FriendFeed thread here)

As it turns out, thanks to the drop in income, our new family status, and our being good citizens and tax payers, our refund grew by about 50 percent compared to last year. Even though it won't make up for the losses in the market, and our reduced income, it's something, and it's been great to just be able to log on to TurboTax and take care of the whole process in one evening. Now, I just have to check in with my bank every morning and see if the government has given us our share back. After all, three years ago, it only took ten days.

False Alarm on Credit Fraud Solved by My E-mail Hoarding

This evening, my wife handed me the phone, saying "It's Chase bank. They say there is suspicious activity on your account and to call them." Having never run into issues with fraud or identity theft, I've been lucky so far, despite liberally spreading my credit card details all over the Web, in a myriad of e-commerce sites and online services. With our recent travels, and my wife's own activity on the card, I thought there was a good chance this would be a false positive, which it was, but I came extremely close to canceling my card, and would have, had it not been for my often-mentioned e-mail pack rate behavior.

When I called into the fraud center, after identifying myself, the automated voice asked about some "odd" activities - one from a "record store" and another from an online eMarketing firm. Both sounded odd, so I ended up with an operator. As she explained to me, the "record store" was actually Apple's iTunes, to the tune of $.99. No problem. But the other one? It turned out it was based in South Africa, and had charged me $1.07. That was an odd number, but small, and I didn't recognize the firm. It sounded like "Quirky Marketing" or "Quirk iMarketing". Something...

When I said I didn't recognize the name of the service, the operator strongly advised me to cancel the card immediately. But I wasn't so sure. There was still the possibility I had made a mistake, and $1.07 didn't seem like a big deal. She again pushed me to cancel the card, saying if somebody in South Africa had my data, the next purchase could be a big one.

I asked her not to cancel the card, but after asking people on Twitter what they thought I should do, and seeing a near-unanimous response that I should follow the bank's advice, I was feeling like my smug naivete was going to catch up to me.

Searching Google for the firm name I thought she had mentioned found nothing memorable. And the South African connection sounded very weird. But there was one last place I could look - in my e-mail. As mentioned many times, I've saved practically all my useful e-mail going back more than a decade - making it an extremely deep personal database. So I searched for the term the woman had mentioned on the phone: "Quirk".

It turned up an e-mail confirmation from Quirk eMarketing from September 2008, for a product I had checked out called "BrandsEye". BrandsEye I would have remembered, but the "Quirk eMarketing" I'd largely forgotten. Their site left much to be desired, but my e-mail showed I'd signed up to a service that would charge 7 South African Rands a month to monitor online mentions. Depending on the exchange rate, one month's bill would be $1.01, and another would be $1.07. And while that didn't trigger any fraud alerts in September through February, today, it did. (Likely due to some other activity my wife initiated)

When I had gotten the online confirmation of my purchase back on September 28th of 2008, I moved the e-mail to my "Commerce" folder and saved it. I didn't know if I would ever need it again, but today, it came in extremely handy, and I won't be canceling my credit card. Phew!

Stand for Something and Become Someone

On Thursday, I was invited by Brian Solis to attend a dinner briefing in San Francisco with one of his clients. Shortly after arrival, other invitees began to dribble in through the door - a venerable who's who in the tech blogging space, including Jeremiah Owyang, Harry McCracken, Robert Scoble and Loic Le Meur - making me feel very small indeed, not to mention a tad out of place. And while the client had an interesting offering (more on that soon), it was, of course, the side conversations between the attendees that drew the most value. (See the Photos)

Seated between Robert and Loic for dinner, I got the feeling there were Twitter users, bloggers and entrepreneurs who would have paid good money to trade places with me, but I wasn't out to sell anything or pitch anything. In fact, the best conversations I had were with Loic about why we do what we do, the reasons we don't push for ads on the blog, how we try to separate the work life and the blog life, and debate on whether I could be trusted with pre-release info on one product if I already used the competition or knew what they had planned.

To net down what was a great discussion, I primarily told Loic that:

1. Our reviews of products and services are honest, but primarily positive
2. We prefer not to write negative pieces, for our benefit and readers as well
3. That we can be trusted to keep things quiet when asked
4. We don't seek out or respond to controversy for page views' sake

And to me, all of those boil down to a major headline, which is "Stand for Something". Stand for being trustworthy and try to be remembered for quality, not controversy.

In the last few days, just following the conclusion of the dinner, you saw headlines about how Scoble has concluded his time at Fast Company TV - and speculation has started as to what's next for the visible technology evangelist. And yes, the issue was discussed a bit at the dinner as well. To be fully transparent, I knew about the change earlier in the week, from a phone call I had with Robert. And yes, he told me what's next, as well as some of the reasons for his leaving, which hasn't been discussed. But as a friend and someone I want him to trust, that's where it ends, as I believe the news is his to make and break - and if someone else beats him to the punch, it won't be me.

I could have stomped all over the relationship and posted the information Tuesday or Wednesday, but I thought it better to hold off - because the short-term burst of visibility and traffic would be outweighed by the longer-term negatives of breaking the confidentiality, and changing what you could expect from me on the blog.

At one point during Thursday's conversation, Loic said, "For some reason, I think you're someone I would trust." And this came even as we discussed the fact I helped raise the visibility of TweetDeck, a Thwirl competitor, when Iain first released his product. Would my previous posts on TweetDeck mean I would never give Thwirl the same opportunity? To me, it would not - with good examples being my coverage of Posty and PeopleBrowsr, when those products were launched or updated. Loic, and other entrepreneurs making news, should know that if they pass along confidential or embargoed information, that it won't be posted early, and it won't be sent to their competition. That's a big part of being trusted and standing for something.

For those longer-term readers of the site, you've seen me address the issue of writing negative posts, and another where I talked about what I believe as a blogger. I occasionally write these inwardly-looking posts to explain why I do what I do, and how I want to remain personal and understood.

Even though we don't have the strong traffic and visibility of some sites, the blog has gotten a good share of early access to services and to people. There are probably a dozen interesting products and services that I know are planning things before SXSW which have already gotten my interest. And every time I get an e-mail asking if I will respect a timeline, I write back "the next time I break an embargo will be the first time." As somebody who plays on both sides of the "make news" and "break news" wall, I get what people are trying to do, and the short-term rush of breaking the rules won't make me feel good for very long. And doing so can severely damage my reputation.

After discussing another issue, on how to deal with criticism, and ignoring those who would put you down for the sake of riling you up to get attention, Loic noted that we both try to be positive and avoid controversy, even if it can get you noticed. And that's likely a factor of why he posted a note to Twitter, saying, "You got me think again about quality versus quantity. Quantity matters less."

There's no question I would like to increase the quantity of posts here on louisgray.com. I wish there were a way to cover every single good story I run across with the same level of review and enthusiasm I can give the top stories. That's part of why we've gotten help from additional writers. But we will work very hard to avoid reducing the quality of the posts, even if it means we won't post as many, and we will miss stories as a result. And that's okay. Because I would rather stand for quality and stand for being trustworthy than to be known for throwing articles over the fence that could have been done much better.

As I told Brian yesterday, I greatly appreciated being invited to the dinner. It was at the dinner that I met Jeremiah and Harry for the first time, and it was also the first time where I could speak with Loic for more than five minutes. And as can always happen in a room full of people who really care about technology, we got to thinking again.

They say that everything you put online can eventually be found by Google. In August of 2007, well before most of you had seen this site, I said that your blog is your brand. So when you post things online, make them stand for something, and think about who you are and how you want to be interpreted. I want to stand for quality and trust, and we will refuse to compromise there.