April 24, 2013

Devoxx France Video: Early Adopters, Press and Social Media

Last month, I had the opportunity to travel to Paris, France and speak at Devoxx 2013, with a focus of helping startups raise their "visibility seed round". Often, companies focus on their product, and yes, to raise money - but there's a missing piece, gaining the first customers and first press. Before stepping on to the stage, I sat down with fellow Googler +Alexis Moussine-Pouchkine to talk about mistakes company often make in reaching out to first users and press, and how they can leverage social media.

We also talk a bit about Google Developers Live (+GDL), the program I manage, helping Googlers interact with developers directly, worldwide. Hope you take a look and find this quick video valuable.