May 28, 2011

Youtify Turns YouTube Into Your Music Video Jukebox

YouTube is much more than a repository for amateur videos and bloopers. The video giant is the second largest search engine for the Web, a practically endless treasure trove for TV clips of all types, and unsurprisingly, heaven for music video promoters and fans. A cool site called Youtify (YouTube + Spotify, get it?) launched this month to tap this resource, letting you build your own playlists, search for your own music, and pretty much make the Web your jukebox. Even if you don't want to watch the videos, the music alone is great.

Available both as a stand-alone Web app (at as well as a Chrome browser app, Youtify transforms your Web browser into something looking much like the iTunes music player, prepopulated with two playlists: "Top 100", showing the usual popular fare from artists like Beyoncé, Katy Perry and Lady Gaga, and "Best of YouTube", which highlights fan-submitted music (like Super Mario beatbox and ukulele the beatles - obladi oblada).

Searching Youtify for Underworld Turns Up Scads of Videos

Every link plays the music video in the bottom left corner of your browser (like iTunes does in its music player) and has the option to expand to your full screen. You can also right-click and go to the YouTube video directly.

The Top 100 Youtify Videos Are Names You Would Recognize

While that's fun, what's even better is when you search for your favorite music. Even a techno geek like me could pick up hundreds of tracks (well, music videos) from bands like Chemical Brothers, Underworld and Daft Punk. If a band has ever made a music video worth playing, it's on YouTube. You can create and save playlists, and search playlists across the network. The great part of that is instead of recreating the playlists for each artist, it's possible they already exist somewhere. Searching an artist name can turn up dozens of playlists, each with dozens of videos already there.

Building and Playing a Youtify Playlist

With MTV getting way the heck away from its initial mission, YouTube has taken over as the premiere venue for music videos on the Web, and possibly, all media. Youtify makes finding those videos and the music behind them fun. While it's not going to replace your music library app (be it Spotify, iTunes, Google Music or something else), you'll definitely want to check this out. Just don't plan on being extremely efficient at the office while doing so. Find it at