December 16, 2010

OneTrueFan Adds Personalized Hot News From Your Friends

OneTrueFan is looking to be more than a badge-creating Web surfer tracking toolbar gimmick. The site, already extremely compelling to me due to the ability to discover new networks and stories from my social connections on Twitter, is adding an intriguing feature today that essentially brings each user their own Hacker News-like top stories summary, pulling from shared pages by one's friends in the network. The concept, a social newspaper, is one used by other sites including, but in this case, taps into the power of the toolbar which follows registered users around the Web, and surfaces the most shared stuff in an effort to be sure you don't miss a thing.

Quietly launched at the end of last week and being publicly unveiled today, OneTrueFan has added a "Your Hot News" tab to every user's profile, showing items that are popping throughout your network of connections. Interestingly, not only do the items display the avatars of the people who distributed the shares in their network, but it gives each avatar a weight, as evidenced by size, to show how much downstream impact the sharer had. The bigger, the better.

The Hot News Story On My OneTrueFan Page

OneTrueFan gives site users 'points' for sharing items to Twitter and Facebook, and tracks the number of clickthroughs to their URL shortner, One recent share I made of Micah Baldwin's "It All Changes When the Founder Drives a Porsche" article gained more than 1,000 clickthroughs, passing the points to me and making me the OneTrueFan of Micah's blog - which I was already, but now is confirmed by irrefutable science. This clickthrough data contributes to the Hot News section, but in the event other URL shorteners are used, ones Twitter reach comes into play.

Another Top Story Shared By Many Folks In My OneTrueFan Stream

In the days I've tracked my Hot News on OneTrueFan, I've found it to accurately find top stories of the day that are frequently shared. It's not personalized based on my interests, but does a solid job of becoming a more personal Techmeme or Hacker News. Of course, seeing just who shared an article gives me more data to choose whether I want to engage in the item as well.

Like Blippy, I believe OneTrueFan's full potential has yet to be discovered. If I look at what the team is developing, essentially it is a horizontal social network that you can take from site to site with you around the Web, without requiring a centralized login. In fact, you just log in with your Twitter account. I believe in the model of sharing and discovery, and Hot News will make OneTrueFan (or OTF) an even bigger player as a destination site. If you're not on OneTrueFan already, you haven't been listening to me and should go register now.