Like with Twitter, much of MyLikes' initial traction has come thanks to early engagement with notable Hollywood celebrities, and their loyal followers. Early users of the platform have included Snoop Dogg, Lindsay Lohan, Khloe and Kourtney Kardashian. Also like Twitter, many of the company's initial employees are former Googlers. Of the company's first 7 employees, 6 came via Google.
MyLikes Finds a Home With Celeb Tweeters
John DiCola, who spent 7 years in Sales at Google, from 2000 to 2007, and is credited with opening and growing the Google offices in Chicago, Detroit and Dallas as the regional sales manager in the midwest.
John is joined by Tracy Scott, a new engineering hire at MyLikes, who was a senior ads infrastructure and system engineer at Google, receiving the prestigious founders award, before becoming the CTO of Pixelpipe, and Nick White, a senior software engineer at Google who most recently worked at YouTube on social features and personalization.
Also joining the company, the only non-Xoogler, Grzegorz Miaskiewicz, who recently blogged on updates to the MyLikes home page.
Blogger, Posterous, Twitter and Facebook.
Also, an interesting twist, the company has created a patent-pending influence score that is based on user's social engagement, taking into account multiple factors like the numbers of friends and followers, clickthrough rates on shared links, mentions and retweets on Twitter, and more. The Influence score is continuously updated.
Disclosure: I am an unpaid advisor to MyLikes and hold a small equity position. Content of this post, and others, did not pass their way in advance.