Twitter Readying Public Lists for Recommendations, Grouping

With plenty of cash in the bank and a growing talent horde, Twitter looks to be taking the next step forward - which is finally getting around to introducing features that have long been core differentiators brought to the table by third party clients. Following the recent addition of trending topic definitions (following Brizzly's lead), Twitter now has announced it will soon debut lists, which is already being tested to a "small subset of users". For most of us, the term "lists" has heretofore been known as groups, made famous by TweetDeck.

Most interesting about Twitter's move is that these lists are going to be "public by default" even though you have the option to make them private. In fact, these lists are going to be linked from your profile, just like your messages and your favorites are today - letting other Twitter users subscribe to your lists, a big move forward for recommendation-based discovery, along the lines of "Follow Friday", but official.


Twitter's List Feature Displayed Via the Twitter Blog
As Twitter wrote in its official blog post today, they started to work on the feature thanks to "frequent requests" from people "who were looking for a better way to organize information on Twitter". And they promise that these lists will not be siloed on the Web site, but extended to other programs via a new API, enabling developers to add Lists support in their apps.

Interestingly, the Lists announcement comes on the same day that Lunch.com introduced their own ability to enable Twitter Lists. I hope to show you a few I was working on once I don't overwhelm the system. (I tried earlier today, unsuccessfully)

After some time where it has looked like Twitter was standing still, just trying to keep afloat, the features are making their way out the door, and they are welcomed for the many users who don't know where to go next once they have an account.

Google Translate Widget Takes Sites and Blogs Global

According to my Google Analytics statistics, about 25 percent or more of the visitors to my blog over the last 30 days prefer a language other than English. Given I tend to use more words than pictures, it would be assumed readers would either be multilingual, or that they would take the URL and throw it into a translation service - be it Google Translator or Babel Fish. But today, Google made it even easier for site owners to bring their data to readers in the language of their choice, with the introduction of a new translation widget that, on the fly, without requiring visitors to install anything, displays the content in their preferred tongue.


The New Google Translate Widget In Action
In February, I wrote a post that encouraged people to participate with those discussing your content around the Web in the language of their choice. (See: Don't Speak the Language? You Can Still Participate.) I firmly believe a core tenet of being active in distributed conversations is to have the conversation with the person where they want to. If you can take that up a notch and have that conversation in their native language, then you win. While some may hem and haw about the accuracy of Google Translate, I recognize it's not perfect, but it's very good and improving. Why not make the best effort and get close rather than shying away.


My Blog Following One Pass by Google Translate

The Same Post, This Time In French
To get started as a content owner, just go to Google's Translate gadget, grab the code, and put it anywhere on the page you believe makes sense. Now, if visitors want to see your content in Swahili or Catalan or any of the approximately 50 languages supported, all they need to do is choose the language from the pull-down menu, and it happens on the fly.

It's all part of bringing more of the world's information to more people, while removing barriers. You can see this gadget on the upper right of this blog on every page, and I hope to see it on many pages going forward.

On Raising Money: Goals, Valuations and Pressure

For the most part, starting a successful business in Silicon Valley and having to raise money from venture capitalists (VCs) practically go hand in hand. Like most things here in the Valley, there are no guarantees. Raising $100 million doesn't guarantee success. Raising funding from specific venture firms with solid track records doesn't guarantee success. And, depending on the stage of a company's lifespan, raising money can be viewed negatively as much as it can be a positive thing. Meanwhile, if you're curious as to how much attention should be paid to valuations of private companies, well, trust me, that too can vary widely, depending on market conditions, momentum, founders' goals, and individual firm's enthusiasm.

Since starting my career in the Valley back in 1998, I've seen much of this process up close. I've worked at a company that once raised a $1 million seed round of funding, but I've also worked at one that raised $72 million in a single round - part of more than $200 million raised, thus far. I once saw a company I worked at close down because investors stopped funding outright, worked at another that found itself acquired by a big name tech firm months after I left, and also worked at one that filed, and later withdrew, its IPO bid. And while I wasn't sitting across the table from the VCs asking for their funds, in most cases, I certainly helped position each company in advance, and saw the effects each round played in the company's lifecycle. I mention this to add some level of background for why I thought to add my two cents to some of the discussion has been teetering in the blogosphere of late, especially following the news of Twitter's latest round of funding, rumored to be as much as $100 million.

Why would investors put money into a company to begin with? There are a few most-common outcomes:

1. The company could later merge with another firm, or be purchased outright (M&A)
2. The company could eventually go public and have an IPO.
3. The company could remain private and be self-sustaining.
4. The company could eventually close down, through bankruptcy or other means.

Of these scenarios, investors are most interested in potential M&A opportunities or the potential for going public. Obviously, investing in a company that will shut down is not a good way to use one's funds, and a company that has no real "exit strategy" but plans to meander forward, private and independent, will not provide the big returns hoped for by venture capitalists. In the reverse scenario, why would a company raise money?

1. To gain initial capital to start the business.
2. To gain capital necessary to expand the business, be it through marketing, human capital, new product lines, through geographical expansion, or even through acquiring other companies.
3. To avoid running out of money and needing to close its doors.
4. To obtain a level of valuation that sets a mark for potential acquirers.

As tempting as it can be for a company to raise the largest amount of funds possible, to have this cash available in the bank, the greater the amount raised typically also means the greater the reduction in control - as the company's initial founders see third party VCs take a higher percentage stake in the company. They may gain multiple seats on the board of directors, and gain influence that can be used to push the company toward one direction or another. Should they gain enough of a stake, it can be possible they end up pushing out the company's CEO or management team altogether, especially if expectations are not being met.

Thus, many entrepreneurs suggest a company raise as little money as is necessary to run the core business - and no more. In many cases, as soon as venture capitalists are involved, the pressure to reach stages one or two (M&A or an IPO) increases, and as time goes forward, or more capital is invested, the heat can intensify.

In parallel, if a company has determined it should raise a specific amount of capital, and has been fortunate enough to gain access to it, the preference would be to give away as little of the company as possible, essentially valuing the company at a higher rate than if more were sold for less. This valuation can be set based on the company's current sales numbers, its projections for the future, market competition, market dynamics and often, a combination of all factors.

Given this, if you examine the news around Twitter from last week, it has been written that Twitter sold ten percent of the company for $100 million, which valued the company at $1 billion. It has been said that Twitter raised the $100 million despite having a significant amount of money in the bank (up to $30 million) from its previous funds. So why would they raise now, and why this amount? Without having asked Ev, Biz and the team myself, you can see above just why now would be the time. First, the company, despite having little to no revenue to speak of, is in an incredible position. The service's growth over the last two years has been nothing short of phenomenal. Second, the company's internal projections, as we understand them, are aggressive - and third, many different news stories have shown practically all the large players in the Valley, from Microsoft to Facebook to Google, as having been interested in acquiring the microblogging company.

Similarly, we saw Facebook raise a massive $200 million in May of 2009 at a $10 billion valuation, following a $240 million round raised from Microsoft in 2007 that valued the social networking giant at $15 billion. Huge numbers on all counts, from the amount raised to the total valuation - again meaning how much would be needed to buy the entire company at that price.

For Twitter, raising the $100 million sets the company up to expand their business in terms of human capital and its technology infrastructure in a big way. While $100 million is not a bottomless trough of cash, it certainly helps. It puts the idea of the company running out of cash far out of the picture, and absolutely succeeds in driving the price higher for potential acquirers, should the service not be aiming to go public in the near future.

For Twitter's leadership, raising money now is a fantastic move. It's improbable that the company could find remarkably better terms in the coming months, and it sets in stone now where potential suitors would need to begin to even entertain discussions. Meanwhile, those investors who just ponied up the $100 million would want to see a positive return on their investment, and thus, would expect Twitter to hold out for an even greater number.

But once the money is in the bank, so begins the pressure. It may not be visible in three months or six months, but outside observers, and no doubt, internal participants are going to want to see plans for that cash, not just in how it is being spent, but in terms of how it will be converted, either into a large acquisition, be it to Google or another player, or if the company finds its way into reaching the public markets.

So what could go wrong? If neither of the above were to happen, and in parallel, Twitter were incapable of growing revenues to approach its level of expenses, the company would remain private, and see its cash balance decrease. Over time, as pressure grew inside the firm, they would be forced to raise money again - likely at a lower valuation, given reduced prospects, meaning the company would have to give up more to get less. You can see this often as you watch companies in the Valley go from the euphoria of their seed and A rounds, followed by less-enthusiastic B, C, D rounds and beyond. And if you hear about a "mezzanine" round, that's the one that truly, finally, should bring the company to break even, or catapult it into position for a near-term public offering. And if it doesn't, let's just say that's not good - as the "burn rate", the monthly expenses that draw down the company's finances, force action, and it won't be at a level the company had hoped for, especially after such lofty beginnings.

In the wake of 37 Signals' tongue in cheek press release that they were valued at $100 billion (with a B) following a brazen 1 dollar investment, one can scoff at revenue-light companies like Twitter saying they should be measured on par with public companies that have real revenues and real growth. But part of being a venture capitalist is that first word, "venture". It's an adventure. It's a risk, and a gamble, and one that relies on promises and potential. Twitter is worth $1 billion dollars, according to these investors, not because of what it is today, as strong as it is, but because of what it is in the future. Had Twitter chosen to sit on its laurels and not raise the money it did, at the valuation it did, the company could not expand to the level it has planned, and it would be at a much higher risk for potential acquisition, something they look disinterested in doing.

Ev Williams and Biz Stone, as well as the other Twitter employees and investors, know they are on to something. Be it vapor or be it real, the company has seized the minds of the Valley in a way unseen probably since the debut of Google on the stock market earlier this decade. Not even Facebook, who is larger and better funded, seems to be as visible as the scrappy San Francisco startup best known for its limitations - 140 characters. With $100 million in tow, the company is set to continue its growth independently, set to work on reducing its burn rate, with a much longer runway.

Meanwhile, don't let the nine-figure number fool you into thinking this is now a slam dunk. The valley is littered with companies that have gone this route. Procket Networks, which raised $272 million from VCs, sold to Cisco for $89 million in 2004. Caspian Networks raised more than $300 million and closed its doors in 2006. And that doesn't even get into the $800 million raised for WebVan or the $250 million for Kozmo.com in the headier Web 1.0 days. (See also: The 20 Worst Venture Capital Investments of All Time)

While we have seen the internal strategy of Twitter "laid bare" earlier this year, we won't be the ones spending Twitter's money, or staving off their burn rate. That's up to them, and up to their board. Gaining the $100 million on top of their preexisting cash horde was the right thing to do to potentially reward some of their founders, who may have sold stock in this round, and also to prop the company up and make it stronger against formidable competition. This Valley is more than just a hub for innovative technology. It's also home for some of the greatest wealth creation the world has ever seen. Now, we get to see, in public, how this particular investment plays out.

For more reading on this, please see:

• Anil Dash: TechCrunch, Venture Capital, Record Labels and Getting What You Asked For
  
• Doc Searls: On value and valuation
  
• VC Freak: Understanding the Mind of a Venture Capitalist

Should Real-Time Trends Get Real-Time Definitions?

On Tuesday, we talked about Brizzly releasing a new API called "Let's Be Trends", which enables third party developers and services to tap into the company's definitions database for currently trending topics on Twitter. While not every definition requires multiple paragraphs to explain, I have been thinking about the real value of these definitions, and how they could be utilized as an ongoing news feed, similar to a real-time Wikipedia. After all, as trends age, the reason for their trending changes ever so slightly.


Note the real-time definitions for the real-time events.
Typically, Twitter's trending topics fall into four major categories:

• Memes: Often hashtags for time-wasting games. (#iamsinglebecause)
  
• Celebrity names: Either due to a death or other event with a person in the news. (Jay-Z)
  
• Live events: Could include conferences or sporting events. (#sxsw09 or LSU)
  
• Technology Tools: You can often see the words "iPhone" or "TweetDeck" trending.

Memes are the least likely to need updating. #iamsinglebecause and #cantlivewithout are fairly self-apparent. Complete the sentence and see what your friends think. Celebrity names, depending on the situation, could need updating. If Patrick Swayze passes away and becomes a trending topic, that's fairly clear. But if you have Barack Obama trending, it could be for a meeting with a world leader, or simply because he called Kanye a jack-ass. You can also see the need to make an update, as in the case of Conan O'Brien, who trended last night not because of his show, but because he had fallen and hit his head during a taping of that show.

Technology Tools like TweetDeck may trend ever higher because of a point release, or AT&T will trend because of the release of MMS, but often they trend just because people are talking about them often. (Like with the iPhone)

Live events to me seem like the biggest opportunity to have continuous definition updates. If you wanted to know why Michigan or LSU were trending this morning, the answer was yes, because there was a college football game. But what about the score? Why would LSU get more attention than Notre Dame? Maybe because of the team's ranking, or the excitement of the game? At this point, defining a trending topic (in Brizzly for example) becomes a lot like reporting on the news - so it would make sense to update the definition based on the score or the position of the game - is it the second quarter? Are we in overtime?

This may seem trivial today. We're talking about features on an API for a single service. But if we are to believe that microblogging is growing and that user contributions to the global service are going to play an expanding role, maybe this would be the time to start thinking about how we can utilize the opportunity to drive information back to those looking for it and inch our way further toward the future of media. And maybe, just maybe, Brizzly or somebody else can hire somebody whose job it is to consistently update live events.

Feedly Explore Highlights Recommended Blogs, Reader Activity

For the past year, Feedly has been working to improve its overlay for Google Reader, presenting a more visual approach to feeds in a magazine-like format, essentially becoming a personalized start page, powered by RSS. As Google Reader has evolved, adding comments, likes and friend connections for more social elements, so too has Feedly evolved. This week, Feedly opted to take a step further, leveraging reader-created bundles and data from third party services, including Delicious and Google News, to help provide the best of the Web for many topics in a new feature they call Explore.


Feedly Explore Shows Staff Picks for Topics
Feedly's new Explore section shows three major columns, including "What do other people read?" highlighting bundles from well-known Web personalities, "Staff picks" on a handful of topics hand-selected by the Feedly team, and a "live search" for more than 25 popular items, intending to give a hint at the new Explore's power.


A Bundle from Google Reader's Jenna Bilotta

LouisGray.com Under the Microscope
From Feedly Explore, not only can you see what blogs Danny Sullivan and Jason Kottke recommend, but you can see the data behind those bundles, including their frequency of publishing, the number of subscribers they may have, keyword tags showing what they talk about, and some of their most recent featured articles. Of course, you have the option to subscribe to any blogs in the bundle, or the entire bundle, at any time.


Exploring Data for Rob Diana, Regular Geek

Feedly Explore Highlights Top Google Blogs, News

Feedly Explore Picks The Best Sources on Blogging
In addition to these three sections, Feedly Explore has a search function that taps into its data and the integrated third party services to find the best of the Web for that topic, be it for the typical Silicon Valley centric keywords like social media and blogging, or more mainstream topics, like farming or babies. The goal? Helping you find new sources and the "best" sources for a specific topic.


Feedly Explore Finds The Best News With Babies Tags

Feedly Explore Even Takes a Run at Farming
As Edwin Khodabakchian writes in his introductory blog this week, Feedly's metadata, data about the data, differentiates itself from the alternative.

"Google helps you find individual web pages but gives you little information about the sources. This is where we think we can help," Edwin said.

Also included in Explore is a bundle of blogs from all the writers who have contributed to louisgray.com this year, so once you jump into your Feedly Explore, make sure to check that out.

To update to the latest Feedly, make sure you are running Firefox, and head to: http://update.feedly.com/release/feedly.xpi. If you're especially brave, after you do this, read the instructions on how to use Feedly in Safari. I've been doing this for a while, and it works great.

Apple's Dashboard Widgets Comatose As iTunes App Store Skyrockets

Prior to the debut of Apple's iPhone, software developers wanting to make miniature applications to reach Macintosh users had a direct route to customer's desktops through the development of Mac OS X Dashboard widgets. Billed as major functionality debuting in Mac OS X 10.4 (Tiger) in early 2005, Dashboard, much like Konfabulator before it, featured widgets including weather forecasts, stock updates, calculators or simple utilities, like a dictionary or thesaurus. Over time, developers managed to make a number of creative uses for these apps, from delivery updates to flights' status, or even lightweight arcade games.

But four years later, Dashboard is dormant, while not yet completely dead. A quick calculation of the total number of widgets listed on Apple's Web site is just over 4,500, of which 820 are international. In remarkable contrast, Apple's iTunes Store loudly proclaims its haul to be more than 75,000, of which a massive 1,394 were posted just last Friday.

Want to know how many new Dashboard Widgets were posted last Friday?

Zero.

Interestingly, Apple's Dashboard Widgets site highlights the last 50 "Just Added" to the Web site, and for whatever reason, between September 9th and September 21st, no Dashboard Widgets were posted. Maybe the one guy whose job it is to get them approved was on a two-week vacation?

And in the week, starting with Monday, only 39 total Widgets made it into into the directory, including fascinating titles such as the "Iowa Hawkeyes Football Schedule" widget or the "Countdown to Thanksgiving" widget.

With iPhone app developers having a fast-growing audience of millions ready to spend real money on applications for their mobile phone, the idea of creating a miniature application for the desktop, for free, probably doesn't have much pull. It's no secret that the iTunes App Store's runaway success has played a big role in making any discussion about Dashboard completely unnecessary.


The louisgray.com Widget as posted in 2007
Just a few years ago, many thought widgets were going to be the next hot thing in desktop apps. Konfabulator was purchased by Yahoo! and turned into Yahoo! Widgets, which claims nearly 6,000 desktop widgets. And way back in 2006, I even made a dashboard widget for louisgray.com, which I later updated in 2007 and still works. But the talk of widgets faded, as people primarily chose to use the Web browser and their iPhones as the conduits for Web data, preferring not to have a gazillion little widgets floating about their screens.

Considering the dramatic drop-off in buzz around Dashboard widgets, and a corresponding meteoric rise in iPhone deployments and penetration, it's no surprise to me that you see this gulf, which now measures almost 20x in favor of iTunes applications. It's enough to wonder if Apple will ever bring up the Dashboard again, except maybe to provide a place where iTunes applications purchased for the iPhone today can sometime live. They won't kill it outright, but it sure looks like a dinosaur, after only four years.

Framed: Should Microsoft, and Would Apple... Fight Back vs. Google?

Wednesday's announcement from Google that they were releasing a Web browser plugin called Chrome Frame for Internet Explorer gave IE users many of the same core elements they would receive by surfing with the native Chrome browser - namely support for HTML 5, and massively improved JavaScript performance. Google's goal has largely been seen as setting the stage for Google Wave, working to get Web surfers off older, outdated browsers, like Internet Explorer 6, and providing them a richer experience. But this process, as noble as it may be, has me wondering if its competition, Microsoft, won't be finding a way to shut it down. After all, I am pretty sure Apple would if given the same choice.

Many across the tech Web are lauding the move as easier for Web consumers to perform than a rip and replace strategy to ditch IE and turn to Chrome, despite its clear benefits. After all, it's said users are comfortable with plugins like Adobe Flash, and Chrome Frame would just be a simple plugin. But isn't this a lot more like what Palm did in faking us all out by pretending its Pre mobile phone was really an iPod, in order to gain access to iTunes?

While Google didn't make any noise about looking to similarly decapitate Safari, and put Chrome in Apple's browser, there are definitely times when I find my preferred browser lagging behind the most-popular surfing options. Even Google's Toolbar, which includes the new SideWiki we discussed on Wednesday, does not have a native version for Safari, but maybe, if Google found a way to push Chrome in Safari, it would.

Matt Mastracci, co-founder of DotSpots and a sharp Web developer, reminded me this evening that Safari "isn't built to be extensible", making Toolbar integration or Chrome Framing a real challenge, but even if they could somehow pull it off, I don't see Steve Jobs and Cupertino sitting idly by. No doubt the next system update, or Safari point release, would knock it out of the sky, the same way they have updated iTunes in the past to stop jailbreaking of iPhones, or the way Microsoft posts Windows Updates to stop malicious code from hitting their user base.

Microsoft is already whining and saying that running Chrome Frame as a plug-in increases the potential for bad code and malicious scripts to hit customers. (See: Microsoft: Google Chrome Frame Makes IE Less Secure) It is not my tendency to jump on Redmond's side, and I certainly don't believe their scare tactics, but they have to be hotly debating their next move. It would not surprise me if the opportunity to disable Chrome Frame was being thought about as part of the next "Critical" Windows Service Pack update, executing a high-stakes game of cat and mouse between Microsoft and Google, and potentially the Justice Department - who didn't ever get its wish of splitting Microsoft up after its monopoly games with Netscape.

Apple's recent ploys to knock Palm Pre out of iTunes, and its controversial blockage of Google Voice make it clear they have every intent to control their users operating system and iPhone experience. In fact, as they have not really been taken to task in the way Microsoft has for anti-competitiveness, I would see Cupertino more likely to be proactive in trying to fight Google here. The only question is, will they ever get the chance to do battle?

I Don't Want To Hear About Distributed Conversations Any More

This morning, Google introduced a feature called SideWiki for Google Toolbar users that lets people add comments and annotations to Web sites. This is not a new approach, and it has been tried with varying lacks of success in the past, as most people without an agenda don't want to spend time marking up third party Web pages. But as predictable as rain, we again see people railing that there is potential for this service to take even more control away from bloggers and site administrators in terms of how their content is positioned, or where the conversations should take place.

Led by Jeff Jarvis, who simply said "Danger" and echoed by others, including Steven Hodson of the Inquisitr, who called it "a bad idea - very bad", the same stories I thought we had beaten into the ground almost 18 months ago in the Shyftr debacle are coming back - even after more than a year of a greater level of distributed conversations, as comments are now strewn all over the Web - not centralized on the originating blog.

Jarvis says: "Google is trying to take interactivity away from the source and centralize it," and adds "It takes comments away from my blog and puts them on Google. That sets up Google in channel conflict vs me. It robs my site of much of its value."

In parallel, Hodson says: " Sidewiki is nothing short of an attempt by Google to take control of the conversations that happen on blogs... It takes away one of the most important parts of a blog – the conversation – and locks it on the Google."

Here we go again.

Let's stop kidding ourselves. The battle for control over conversations and the silo of discussions is done. Any blogger who believes that they can control the conversations and prevent discussions in far-flung social networks is deluding themselves. And yet, every few months, a new innovation, be it comments in Google Reader, or something like this, freaks the old guard out.

Jeff and Steven's comments are mirrored by Josh Schnell, who in a guest post for Tamar Weinberg on Techipedia cries out that Content Aggregators are Killing Content Creators.

Here's the reality: Conversations have moved to where the reader wants them to be - and the best content creators shouldn't care if they get to have conversations on their content in any of these networks. The best content creators and the best Web brands shouldn't care about what people may say on their SideWiki, any more than they should panic over reviews that happen on Amazon's Marketplace or in the iTunes store. People are entitled to their opinions and their commentary, and any further efforts to try and force people to have these conversations in a single place should be extinguished.

In April of 2008, I once asked, "Should Fractured Feed Reader Comments Raise Blog Owners' Ire?" and apparently, some people continue to be ticked. But we need to evolve. That's why there are new services like Echo, who famously declared the death of comments and the new version of Disqus, which also aims to pull in reactions in real-time.

Mark Hopkins of the SiliconAngle sees beyond the scare tactics and recognizes that SideWiki is much more and not just about "stealing conversations". He says:

"The fact is that in the golden age of the social web, conversations will spring up more and more places outside your silo, with or without you. You can work to leverage them or you can get upset."

Congratulations, Mark, I'm proud of you. Now, it would be fantastic if more people would evolve and move forward instead of crying foul about the way it used to be.

Find Similar People and Interests With Simler's Microblogging Platform

One of the most challenging issues with today's social networks is rapidly finding people who share the same interests. As you migrate from network to network, you can find commonalities between platforms, but the most likely route taken to gain a base of connections is an import of your friends from a different network, forcefully pulling them with you - even if they are not interested in the same things you are. A new invite-only network called Simler is trying to solve that issue by connecting people with the same interests - resulting in a fast-moving stream containing conversations on topics you like and enabling you to find people you may soon like, with many features you've grown accustomed to on other networks, from FriendFeed and Twitter to Google Groups and old-school discussion boards.


Simler Connects You Based On Your Tags to Conversations
At the core of Simler is the service's reliance on tags, which help to organize discussions. For example, you can start conversations on basics, such as Apple, "Spotify" and "Baseball", or branch out to other popular topics, including "Grammar Nazis" or discussions around TV shows like "Mad Men" or "Arrested Development".


As You Add Friends, Simler Recommends New Possible Connections
Posting new entries to Simler is a lot like starting a new tweet in Twitter or a native entry in FriendFeed. It doesn't contain photos, but also doesn't stop you at a mere 140 characters. The entry, like in FriendFeed, can be responded to in line, and active conversations pop to the top of your Simler. It's likely that those active in the conversation will be similar "or Simler" to you, and you can see, by clicking through their profile, if you share the same tags of interest. The more shared tags, the more likely you are to find value and get connected.


One Active Conversation on Simler With Multiple Comments
You can make comments on any Simler conversation, even if you haven't selected that topic as one of your tags. You can browse the tag directory alphabetically, or find the most popular discussions, and get started. And once you make a comment or make a new post, you will get notified on the site, or by e-mail, letting you know if anybody else added a comment and extended the thread.


Two Simler Posts In the "Apple" Forum

Some of the More Active Tags In Simler
Simler, featuring much talent from Portland, Oregon, was just recently discovered (and covered) by Silicon Florist's Rick Turoczy, also found Simler moved the needle forward, making the site more about the subjects of the conversations than on the people themselves. He says, jokingly, I hope, "I mean, if we didn’t want interactions, we’d all just start blogs."


Notices From Simler Come In Through the Site Or On E-mail
Talking about things with friends is fun. Talking about topics you are interested in is more fun. SImler hopes that its network can enable you to discover new friends via shared interests. It will take some time for the site to grow en mass for this to happen, but it is extremely easy to use, and just makes sense. It has some good polish, and despite some slowness, the site works as advertised.

As for getting in yourself, each new Simler account comes with 10 invitations. Half mine are gone already, so I have five left. It would be fantastic if you would openly share your own invites in the comments here and get people into the site. Once you do, you can find me here: http://simler.com/user/louisgray/

AddThis Debuts Service Directory, Statistics, Expands Sharing Network

AddThis, the sharing and bookmarking utility that lets users share interesting content from the Web to more than 150 different services, introduced a new Service Directory today, enabling any user or service provider to be submitted as a potential partner. In parallel, the company debuted a slew of statistical upgrades, highlighting the most popularly used networks, including how networks are faring across the world. For example, while Facebook is the dominant sharing service overall, including in the United States, countries including Brazil and China see more bookmarking, and South Koreans prefer to print.

According to AddThis, fully half of all shares on the service come from three options, namely: 1) Facebook (28%), 2) E-mail (14%) and 3) Adding to favorites (9%). Rounding out the top ten globally, from the last 30 days of data were 4) Print (9%), 5) MySpace (8%), 6) Twitter (8%), 7) Google (6%), 8) Digg (4%), 9) Microsoft Live (4%) and 10) Delicious (3%)


The total percentage of shares from the top ten services is a whopping 93%, leaving only 7% of all shares for the remaining 140+ services in the long, long tail. But this didn't stop a multitude of services from asking AddThis to well... add them. In a press release this morning, the company said the debut of the Service Directory was in response to a "flood of incoming requests" from "people around the world asking for their favorite sites to be added".

You can also use AddThis' Service Directory to see how specific services are more popular in one region of the world as another.


With the launch of the Service Directory, AddThis is expecting users and providers to send new bookmarking and social news platforms their way. You can check it out at http://www.addthis.com/services, which also provides a handy jumping-off point for seeing just which countries have social networking sites above utilities like printing, and just how worldwide the reach of Facebook really is.

Let's Be Trends: Brizzly Introduces Trends API for Twitter Devs

Even though Brizzly is in its infancy, the service is clearly thinking outside the box when it comes to providing a new user interface for Twitter, including the in-line display of images and video, Web-based groups, a new approach to direct messages, and most uniquely, the ability to see definitions of Twitter's trending topics, authored by other Brizzly users. Now, Thing Labs, the company behind Brizzly, is debuting a new API that releases all the trend data at a dedicated site called LetsBeTrends.com.

As Thing Labs CEO Jason Shellen said today, "The goal is that if you are a Twitter API developer, and you like the trends data, you can use our API. Our Brizzly users are coming up with awesome explanations."


Image: Courtesy LetsBeTrends.com
Although LetsBeTrends.com is fairly sparse right now, you can already see its utility by looking at the code behind current trends, or by peeking at the data behind a specific trend. Twitter application developers may like seeing just when a topic trended and stopped, including a text description. Brizzly's default example is the trend "goodnight", which has a note saying "It's always nighttime somewhere". For more fun queries, like "Kanye West", it says:

"Rapper Kanye West disrupted singer Taylor Swift's winning speech at the VMA's, and proclaimed that Beyonce should have been the real winner. He also appeared on the Jay Leno premier on NBC leading to some speculation about whether it was all a stunt. Later, an ABC reporter leaked an off-the-record comment made by US President Barack Obama calling West a 'jackass.'"

Brizzly looks like it intends to be more than YATC (Yet Another Twitter Client). This is the first volley which gives back to the developer community, and more likely are coming. It's not too much of a stretch to see Trends data making its way into TweetDeck, Seesmic or other clients, or even Web services that are tangentially tied to Twitter, such as a general news site.

MaxiScale Debuts Scalable Storage Platform for "Era of Billions"

There's no question that an ever-growing number of Internet users are spending more time creating and consuming data online. While a great deal of attention in recent years has been spent focused on the creation of and access to rich media files, including YouTube videos and photos, be they on Flickr, Smugmug or Facebook, the truth is that often much of the data consists of small files, which can number in the billions for the most popular of Web services. Add to the mix the potential for some files to go "hot" as they become popular, and a fickle audience that expects data to load instantly, and you can see why the issue of storage has been critical to every Web-based business.

Traditionally, getting companies' storage issues "solved" through a rapid growth phase has been accomplished in one of three ways. The first is through the purchase and management of expensive or complicated storage networking hardware. The second is through using a storage service provider, like Amazon S3, and paying for data that is used. But the Internet's giants are taking a third route, creating customized file systems, and dedicating an incredible amount of engineers' efforts to test, create and validate. Through this, you have seen names like Haystack from Facebook, MobStor from Yahoo!, and yes, Google's GFS (Google File System), each built independently for the company's unique needs.

Into this world enters a new approach from MaxiScale, who claims its new software system can change the economics of Web-scale software with a promised 10x gain in performance, 100x the scalability and reduced costs. This new venture, unveiled today, was designed specifically with the Web's large data sets in mind, and is not based on any existing vendor's offering. The solution does not offer any customized hardware, and supports both Linux and Windows environments. The system also does not rely on RAID (Redundant Arrays of Independent Disks) to make sure that files are protected, instead replicating the files across storage nodes for backup.


Graphics Courtesy: MaxiScale
Last week, prior to my trip to London, I met with Gary Orenstein, the company's vice president of marketing, and Gianluca Rattazzi, the company's CEO and co-founder. I previously worked with Gianluca when he and I were at BlueArc, and he was the CEO and chairman of the board from 2002 to 2004. In fact, a good number of the team's engineers and leadership hail from BlueArc, so scrolling through the company's phone directory from their lobby was fun to see. As we talked about MaxiScale's approach, it was clear the team had considered the pitfalls that typically trip up companies' growth on the Web - namely price, scalability, latency, and availability.

Why have companies like Yahoo!, Facebook, Google and Amazon each created new approaches to the traditional world of file systems? Because their exceptional needs pushed requirements that standard offerings could not meet, growing too costly, or introducing issues of downtime or latency. MaxiScale calls this new world the "Era of Billions", be it tens of billions of photos at Facebook, streaming of a billion songs at MySpace, hundreds of billions of YouTube video views a month, or exceeding 100 billion ads served by AdMob - the company's first named customer. It's a new world of big numbers.

Of course, not every Web company growing virally can ask a core team of engineers to build a new file system, and deploy massive data centers. That's why you see so many turning to S3, which is a great solution for small to medium size businesses, but can see costs grow as demands increase. MaxiScale's platform claims to grow with these companies, on standard hardware, optimizing file serving for all types of files, with a single namespace with highest reliability and predictable performance, even with growth to hundreds of petabytes. The idea? Give companies that are focused on the Web an alternative to expanding either their budgets or their staff, taking their eyes off the ball from what should be their core product development.

You can find MaxiScale at http://www.maxiscale.com or their blog, "Serving Size" at http://blog.maxiscale.com/. See also coverage from earlier today by SearchStorage and StorageMojo.

Disclosure: From January 2001 to April 2009, I worked for BlueArc, where Gianluca Rattazzi, Francesco Lacapra and many other MaxiScale employees were colleagues. I have no current financial relationship with the company or any of its employees.

My Top Ten Favorite Google Products

As Google has grown as a company, its reach has extended well beyond its initial foundation as a massive search index. The company now represents many things - including a mobile handset platform, a Web browser, Web-based e-mail, a social network, and a wide variety of software programs. Like Microsoft in the 1990s, it is often hard to see a viable business where the company does not play a role - and a significant one at that.

With Danny Sullivan revealing Google CEO Eric Shmidt's favorite product is the Chrome browser, I began thinking about my own preferences, and thought I would share - inviting you to do the same.

1. Google Reader

Google Reader is my starting point for finding the day's news quickly. The RSS reader is the very best way that I know of to get all the blogs and news sources I read in one place, and it provides me with simple keyboard shortcuts to read through them rapidly, choosing to share them on my link blog to downstream social networks, including FriendFeed, Twitter, Facebook and Socialmedian.

As Google Reader has expanded its social capabilities, I have also recently enjoyed a near-explosion in active conversations on my shared feeds, and find I am spending even more time inside this product than in months past.

Though it may sound crazy, I believe the quality lead Google Reader has over its competition exceeds even that of Google Search's quality lead over its relative competition. I would rather have Reader and be forced to use Yahoo!/Bing than use Google Search and use some other RSS reader.

2. Blogger

The Blogger platform, now 10, doesn't get enough respect. The simple blog publishing and hosting product makes it easy for me to add new posts, categorize them, and update my templates, multiple times a day. Having moved well beyond its initial reputation of being something like a spam blogs haven, Google has put real effort into clamping down on bad behavior. Meanwhile, outages that used to impact the service have practically been eliminated.

Blogger is the platform of choice not just for my blog, but for my wife as well, giving us one place to log in to update either site.

3. FeedBurner

While the product hasn't seen a ton of updates since its acquisition a few years back, FeedBurner hasn't received much challenge (with the exception of FeedBlitz) when it comes to distributing RSS feeds from millions of blogs, mine included. On top of making sure that my posts get distributed, FeedBurner also keeps tabs on statistics in terms of total subscribers, click throughs and site visits, and enables the ability to customize each blog post with feedflares, adding additional interactivity.

4. Google Search and Google Blog Search

Google Search just does its job, period. Even as the Web has grown dramatically, Google's ability to return the "one right answer" solution when guessing what I am looking for is unmatched. It may lack the real-time capability of other sites, but imagining an alternative Web without Google search is daunting.

Similarly, Google Blog Search has largely replaced Technorati for most and is the default engine for finding new content on blogs around the Web.

5. GMail

While I have been using .Mac e-mail since well before GMail ever launched, the product changed the game in terms of what online e-mail represented. GMail, at its debut, offered storage space 20 times higher than the competition, integrated search and other features, such as labels and automatic filtering that make it both light and flexible. While other free e-mail products have gained a poor reputation online, seeing a GMail address doesn't make me turn away in scorn. I recommend that any business starting an online media strategy obtain a GMail account to centralize related e-mail.

6. YouTube

Though, like FeedBurner, not born at Google, YouTube is one of the most recognizable brands on the Web. Like Google Search, it has become the default service on the Web for what it does - enabling people to share videos and view videos, from silly family pictures to professionally designed music videos or corporate interviews. It is through YouTube where my wife and I share home recordings of our twins, and embed them on our sites. The ease at which we can port YouTube content to Facebook, FriendFeed and blogs is a big reason we use them above any other competitor.

7. Google Maps

Ever since I acquired a GPS unit for my car, my reliance on Google Maps has plummeted. But if in a pinch, if in another car, or needing to look up a route quickly on my iPhone, there is no substitute. While I once used Mapquest to find my frequently-lost self around town, Google Maps is now the trusted standard. As TechCrunch recently noted, only Google was sharp enough to recognize the recent closure of the Bay Bridge in San Francisco, alerting potential travelers accurately.

8. Google Chrome

A decade following the peak of the initial browser wars, between Netscape Navigator and Internet Explorer, we have an interesting tussle for browser market share once again, this time involving Microsoft, Google, Mozilla and Apple. (With Opera still not dead yet) The debut of Chrome, first for Windows and Linux PCs, with stable Chromium builds for Mac here as well, introduced more stable browsing, simplified favorite pages, and speedy load times. Let not the low ranking fool you - compared to Schmidt's #1 position. For me, it's a good product, but not the market leader in the way its brethren Google Reader, FeedBurner and Search are.

9. Google Desktop

Google Desktop brings the power of Google Search to your desktop files - helping to find everything from text files and e-mails to rich media content embedded in office documents. While in years past, much of its functionality could be found in Apple's Spotlight, or the Mac's integrated search in Finder, the latter is just too slow and unreliable, with Google Desktop gives you the familiar and trusted approach you know from the Web. Its ability to crawl through previous dates to see when documents were created is especially useful.

10. Google Analytics

Few self-respecting bloggers go too far away from their Web traffic statistics, and many have two, three or more packages going simultaneously, to ensure they have enough datapoints to consider themselves experts. For no cost, Google Analytics provides detailed stastics, not just for the last 4,000 visitors (as Sitemeter does), but for all visitors, letting you compare time periods, dive deep into demographics of visitors, and see trends in your publishing and content.

Close but not included: AppSpot, iGoogle, Google AdWords, Google Earth, Google Docs, Google Finance, Google Groups, Google News

What are your top ten Google Applications? Did I miss your favorite?

The World Wide Web Isn't World Wide Neutral

Leaving aside socioeconomic issues that prevent many parts of the world from having access to computers, mobile phones, or broadband, the panacea of an always-connected populace to access with all content, regardless of location, computer or Web browser, is still very far away. Thanks to overzealous individual governments or convoluted legalities that often involve copyright, the Web you see is likely far different from that enjoyed by the country bordering yours. Even in my short visit to the UK this week, I was annoyed to find that some of my data was blocked thanks to my newfound geography.

The phrase "geotardation" is one I often see from my cranky Canadian friend Steven Hodson, or his colleague, Duncan Riley, as the pair fight through blockades from the north or from Australia. But I haven't had to experience it, thanks to being in the domestic United Stats for the vast majority of my life - and started think about it more this week as I hit site after site that behaved differently if I was surfing via an IP address that resolved to ".co.uk" instead of a simple US IP address.


But YouTube Would Still Work, Right?
Blasting through items in my Google Reader queue on Wednesday, I ran into a shared item that contained an embedded Hulu video. As you know, Hulu is, so far, limited to viewing in the United States. If I were physically located at home, seeing the clip would have been no problem, but in London, it was as good as dead.


Does this mean I add U's, and change Z's to S's?
Then, I turned to Facebook. After finding Facebook kindly asked me to help translate their site into "English (UK)", I checked my available Scrabble games, only to find that Scrabble was for North America only and that using it from the UK was "invalid". All my games had to wait until I got back last night.


Really, Scrabble? No UK players?
During the Thursday presentation, while discussing Twitter and other social networks, I mentioned Foursquare, the hip location-based game that is gaining momentum. But I was quickly reminded that Foursquare was not available in the UK.

In the reverse, we have the issue of Spotify, and the intriguing music service's new iPhone application, which has been approved by Apple, but isn't available in the United States. Hopefully, I plugged in my iPhone, fired up the UK version of the iTunes store, and tried to download it while I was there. Total fail. Apple told me my account was only active for the US version of the store, so my quest had been stopped cold.

Also while in the UK, I logged into my Gmail and saw yes, "Google Mail" where GMail was expected to be. It still worked the same, but again... different.

Meanwhile, we know about Google and other portal's challenges with more-controlling countries (read: China), where data comes and goes based on the governments' requests, or individual's identities, once thought anonymous, are unveiled. The concept of a decentralized, open, anonymous, equal Web where anybody can get to any site and share the same experience is far from a reality today. While my trivial annoyances of not being able to play Scrabble or view a Hulu clip haven't scarred me for life, I wonder just how different it is to try and use the Web on places much more far-flung than our former colonial overlords. Should their be a UN for the Web that works to get all things equal, or should every service kowtow to the rules of those far and near?

International Man of Social Media? Would You See that Movie?

As previewed on Tuesday, I spent the last few days in London, England, meeting the Ecademy team and talking about what we called "social media for business" and "world-class blogging" for a changing Web. Although I was wary of the prospect of speaking to a roomful of people with differing knowledge bases and goals, for what was an intimidating five hours, it seems the day went well Thursday. Through a good mix of prepared slides and flow, social networking demos and fielding questions, the time was filled, without having people feel it fell short.

Though I made the long flight back from London this afternoon and have made it back home to the Bay Area (and my wife and twins), the trip is not fully left behind, as I felt very comfortable with Thomas Power, Penny Power, Glenn Watkins, William Buist and the many dozens of Ecademy members I met when on the other side of the Atlantic. As my visit coincided with the official launch of Penny's book, "Know Me. Like Me. Follow Me.", I had the pleasure of seeing her introduce it and talk about the importance of community and networking for business owners. And the more I spoke with the team, and traded business cards, I knew this would not be the last time I would be working with Ecademy, nor the last time I would be making long-distance flights to engage with their team.

In April of this year, I said to stretch me thinner, adding that I was saying "yes to everything". Included in this open-ended proposal was the opportunity to extend the discussions from this blog and the various social networks and take them to dedicated events, workshops or to companies that needed the help.

While I am very much reticent to throw my hat in the ring with the gajillion Twitter and Facebook users who call themselves various words like "social media expert" and "social media guru" (my thoughts here), I have found that the systems I use which I take for granted are still unfamiliar to many, and I remain open to offering my help. Ecademy took a chance on me - extending the offer for me to speak with their team in a way I had never tried before, and judging by the responses in person, on Twitter, and on the Ecademy site, many were reinvigorated in terms of their own approach to blogging and social media.

What did I say? Much of what I talk about here often. Know the tools and the networks. Learn to have a comfortable and consistent pace, and a well thought-out data flow. Make sure not to overshare, and participate where your customers are. The more often I say it, the more comfortably it flows. That's why there will be no sequel to the "International Man of Social Media" with the word "Mystery" anywhere near the title. It just makes sense.

If you want access to the presentation, send me an e-mail. Given that Ecademy members paid to attend, the deck won't be available for free, but I do want it in your hands for the right price. You can also find me on Ecademy here.

Photo Illustration: Courtesy of Johnny Worthington via FriendFeed.

Increased UK Demand for PowerPoint Slides Prompts Trip

In an hour's time, I'll be boarding a flight to London, England, in preparation for a Thursday presentation to Ecademy, highlighting social media for business, the rise of the real-time Web, and how the world of blogging has changed over the last five years. The schedule, as I am often reminded by e-mail and through promotions on the Ecademy site, is going to be a full one. Thursday shows 2 hours of presentation, followed by a break, and then 3 more hours in the afternoon.

In preparation, I've concocted a detailed presentation outline, with plenty of slides. Internally, I wonder if it is too many or too few, or if the focus is right. How does one plan ahead for a room full of 80 people with differing needs and knowledge bases when it comes to social networking and blogging? What if the WiFi cuts out and I lose the ability to demo any of the Web services which feature so prominently in the deck - and are planned to chew up a good amount of the presentation time?


The flight should literally take all day - starting at noon and arriving in London at 6 the following morning. The flight should be oversold, and I wonder as to the amount of power available to the laptop, should fancy strike me to update the slide deck. It's enough to make me pray that Google immediately admit me to their holodeck program, in beta, and skip ahead.

I am looking forward to meeting with the Ecademy team, and hope to deliver value to those who attend - be it with slides, Web or discussion. We'll know in two days if it was a success.

Little Things: Facebook Friend Notifications Transition to HTML

When Twitter and FriendFeed updated their following notifications from standard text to more colorful HTML templates earlier this year, the tech Web let out a collective gasp - heralding the small update as being a game-changer. Now, it appears that Facebook, hundreds of millions of users ahead of the aforementioned pair, has done the same. This afternoon, as the messages have appeared for years, friend requests came from Facebook in a simple text format, but by late evening, the same update came in a colorful HTML box, bearing the Facebook logo.

The new friending notification also includes the person's avatar. Considering the volume of friend requests many people receive, and the thinner one's relationship need be to get connected on Facebook now, the update is helpful - especially for high school friends or those who have changed their maiden names upon getting married.


The New Facebook E-mail Notifications Are In Full Color


Historically, Facebook Updates Have Been Less Impressive
Net net, the notifications get away from the boring single blue link of confirmation, and offer just a little bit more of a hint as to who the friend is. I would expect that as things develop, Facebook would mimic Twitter again, showing the number of total friend connections, and quite possibly, how many mutual friends you have. It's something that since-acquired FriendFeed has been doing, and the team there just might tell their new overlords how it's done.

Ecademy Revamp Brings Real-Time to Social Network, Blog Platform

On Friday, Ecademy, the business-oriented social network whose roots span back to 1998, revamped its Web site, highlighting members updates in real-time, much like its much younger cousins, Facebook and FriendFeed. The new revisions serve to better highlight updates from around the Web, activity on the site from logged in members, and the newest blogs - which can be hosted within the site instead of requiring a third party network. Ecademy, which preceded Web 2.0 when it debuted in the late 1990s (see Web Archive from early 2000) hasn't been on the tip of everyone's lips, like many of the newcomers have, but the site has a wide array of features - not to mention leadership that takes a different look at the value of connections than most based here in Silicon Valley do.


A Recent Blog Post I Added to Ecademy
Ecademy, like many other social networks, enables users to connect to one another to send direct messages, and highlights updates made natively or from Twitter. But the network, unlike FriendFeed, Twitter, Socialmedian and other sites, also enables users to post native blog entries directly to the site, including "likes" and comments. In fact, the site probably has more raw features than just about any other network - ranging from personal profiles that show the basic biographical data, contacts and external sites to search engine optimization, testimonials on users' behalf, a marketplace, groups, and a personality profile that suggests how you can best be approached, following your taking a short survey. (My profile can be found here and my blog posts are here)


Ecademy's NetNews Updating In Real-Time
In the wake of Facebook's acquiring FriendFeed, there are open questions as to the future of that network, which was among the first to bring real-time to its core. In the meantime, Ecademy's newest introduction provides a constant flow of updates through what it calls "NetNews" which shows all activity from all contacts, and a running count of how many members are actively using the site. (2,594 as I type this - and you can expect that to rise and fall with the sun over the British Isles) And everywhere I turn in the site, I find that it is as connected to other networks as any I have seen.


The Latest Blog Posts On Ecademy
For one thing, every blog post lets you share to other networks, but also, if you have connected your account, the sheer act of liking a post preps a box, complete with TinyURL, to post a link to your followers on Twitter. Each profile shows my most recent activity, both on Ecademy and other networks, not to mention displaying the most recent members to "like" me or my activity, or those who have viewed my profile.


If I Like a Blog On Ecademy, I Can Tweet It
The Ecademy community is also very different than other communities where I have spent a lot of time. FriendFeed for me has been about communicating with fellow geeks, but also finding personal relationships which can have a wide range of topics. Facebook has been as much about connecting to friends and family as it has been for connecting to online peers. LinkedIn has typically been about real-world business relationships, colleagues and partners. Ecademy, so far, is about driving business and experimenting with social media. The community is vibrant, and as I read in Penny Power's book "Know Me. Like Me. Follow Me.", the majority of Ecademy users own their own business. Premium accounts, which gain more access to members and meetings, called "BlackStar", even pay $140 a month for the privilege, making Ecademy a serious revenue generator.

I have gotten to know Ecademy mainly through the efforts of its co-founder Thomas Power, who is active on practically every network, and has become a good friend online. It is through knowing him that I will be meeting with a small group from Ecademy this week in London for a full day's presentation on the hot topic of social media for business. That Ecademy revamped the site the week before I ventured to London is sheer coincidence, but a great opportunity to see how the product is improving.

Automated Tweets Don't Always Mean Less Genuine Tweets

With the introduction of an updated terms of service last week, Twitter once again had people buzzing about what was accepted behavior on the fast-growing microblogging site, and what crossed the line. In one of the site's frequent list-based articles dedicated to the San Francisco company, Mashable claimed one of the targets of the update was what they termed "bots", which were updated by RSS feeds moreso than by humans. In the post, Jennifer Van Grove specifically used the popular IMDB account as an example of one that should "live in fear of death". But all drama aside, I don't think that's Twitter's intent, nor do I believe that the sole delineation of whether an account is pulled by RSS instead of through text, for example, calls for the label of "Spam".

The truth is that a significant number of news-based accounts are clearly automated, very often by the use of RSS, because Twitter has become more than just a place to send updates. It's infrastructure. And even if these accounts aren't automated through RSS, practically all of the top accounts are full of a stream containing only headlines and links, with Mashable being no exception. (See also: TechCrunch, Techmeme Firehose and ReadWriteWeb for example)

It's clear that while "The Twitter Rules" say that "If your updates consist mainly of links, and not personal updates" is one criteria for being labeled spam, it cannot be the only criteria. We must believe, and I do, that Twitter would know how to separate the good from the bad in this type of a case.

The truth is, and I have said this many times, that you should participate and make your data available where your audience may be. And often, even if you are initiating content in one place, the audience may be somewhere else - like Twitter. As a result, it makes sense to move that content to Twitter to give them access.


TwitterCounter Shows Growth for @lgshareditems and @scoblefaves
A recent experiment I kicked off on Wednesday was creating a dedicated Twitter account for my Google Reader shares and Delicious bookmarks at @lgshareditems. This combination has always been available on FriendFeed (and Facebook), but not Twitter. In parallel, Robert Scoble, also a guy well known for trying new things with social networks and data, has been tracking favorite tweets from those he follows with a dedicated account called @scoblefaves.

I have watched both accounts creep past the 100+ follower stage, even though both accounts are new, and both are exclusively feed-based. Each is a new way to try and utilize human filters and pass the results to Twitter, with the difference being that I am betting on content from outside of Twitter, and Robert is betting on other Tweeters. I bet both have strong value to separate audiences looking for news and tech updates - even though our data sets are different.

My shares to @lgshareditems are equally as genuine as my posts to @louisgray. While I may have more personal updates at the @louisgray feed, I do also post my new blog updates there, as well as my Delicious bookmarks, to give those authors additional exposure. And as noted above, practically every self-respecting blog and news source can see their Twitter feed to be extremely link heavy. So I expect it will take a lot more than you seeing a lot of blue underlines in my feed to be in danger of getting the big boot from Twitter, no matter what their TOS says.

Hit a Home Run With Your iPhone and Challenge Friends

My Batter Poses After A Strong Showing
I knew I was in trouble when I looked at the Apple Web site after their latest iPhone OS update and saw a screenshot featuring Com2uS's Homerun Battle 3D application. Combining two of my obsessions (baseball and the iPhone), it wasn't too long before I had opened up the iTunes Store and downloaded the game, for $4.99. What I found was more than just a simple game that let me swing for the fences, but a high quality video game with built-in social functions, letting me challenge people wirelessly from around the world, and the option to send my scores to Facebook and Twitter.


Hitting A Home Run in the Left Field Seats
The concept behind Homerun Battle 3D is a fairly simple one. In the classic version of the game, the pitcher throws the ball, and you tap the iPhone at just the right time to send the ball on a trajectory that may lead out of the ballpark. If it goes over the fence, you get a point. If it doesn't, you get an out - just like in the real home run derby you can see during every All-Star Break.


Checking My Home Run Records

Seeing How I Stack Up Against Other Players
Homerun Battle 3D is a lot more fun than "see ball hit ball". Depending on the pitch's speed and type (from fastballs to sliders and curves), you need to tilt the iPhone up or down to match the bat head to the ball and then swing away as the ball dives into the strike zone - which can be challenging. And it becomes even more involved when you discover additional options, such as an "Arcade" version that features contests in terms of hitting the ball to all fields, getting double the points on a single swing, or taking away an out if you find a ball with angel wings.


Going Down to Defeat After One Battle
The social elements in Homerun Battle 3D are reminiscent of those on some Nintendo Wii games. You can choose to challenge anybody from around the world who wants to do battle. If somebody of your rank is up for it, you and the opponent will both be swinging for the fences at the same time. If you hit more home runs or get more home runs in a row than they do, then you are the winner, and they are the loser. So far, I've only won once, but assume I may get better with practice. If you win, your ranking goes up, and if you lose, yes, it goes down.


I Can Send My Records to Social Networks
Should you be so inclined, you can send your current rankings on Homerun Battle 3D to Facebook or Twitter, and request that your friends add you as a rival, letting you take on your friends, rather than strangers, and yes, spreading the word about what is a very cool game for the sports junkie in each of us.

At Apple's recent event, Steve Jobs and Phil Schiller highlighted the iPod/iPhone platform's growth as a game device. While I still make plenty of calls and browse the Web from my iPhone, I'm also growing an impressive number of games in my application library. If you want to add Homerun Battle 3D to yours, you can find it on the iTunes Store here.

Real-time Google Reader Shares to Twitter - There's An App for That.

For many people, Twitter is as much about the links you share as it is about the discussions that ensue in the microblogging community. For that reason, tools that automate posts to Twitter via RSS are among the most popular Twitter clients in use. While many people, including me, post their new blog entries to Twitter by hand, a good portion of Twitter activity is machine-based. For example, I share bookmarks I make on Delicious, as well as my native FriendFeed entries or YouTube videos, to Twitter. This evening, a new tool called "Reader2Twitter" debuted, letting you post your Google Reader shares to Twitter, without using a middleman, such as FriendFeed.


Since I am an avid Google Reader sharer, I have thus far chosen not to post my shares to Twitter. I'm sensitive to the noise factor, and don't want to drown those who just wanted to get connected (while those in FriendFeed and Facebook can hide the updates). But with the "Reader2Twitter" tool here, I opted to create a new account, just for this feed, meaning people who choose Twitter as their discovery engine won't necessarily be left behind.


You can find this new account at http://twitter.com/lgshareditems.


As you can see, each of my shared items in Google Reader is passed to Twitter in near real-time, displaying the headline and a shortened URL, powered by Reader2Tweet.

To get started, go to http://reader2twitter.appspot.com/, enter your Google Reader Number ID, and connect to Twitter using OAuth. Following this, share in Google Reader like you always have, and Reader2Twitter will do the rest.

A very cool tool, and yet another proof point for the benefits of Pubsubhubbub.

---

Note: Since this article, I've been notified that signing up will post a Tweet on your behalf, saying: "RT @gr2t: Reader2Twitter is an app that real-time sync your Google Reader Shared Items to your twitter. The app url is http://j.mp/gvrOv". If you do not want this message, you should not test the application. (Until the developer makes this optional)

Apple's Biggest Product Announcement Today: Steve Jobs

Apple is in a unique position whereby they can cobble together an array of product features, introduce them in flashy way, and call the result a media event. Today, the company made relatively minor upgrades to one of its product lines, while also introducing a simple firmware upgrade and application version release to one of its software programs. This being Apple, their product line was the iPod, the firmware upgrade was for the iPhone OS, and the version release was for iTunes. The company also got to beat the drum and demonstrate once again that they have significant market momentum. But really, truly, the only thing that mattered about today was the person delivering the message: Apple CEO Steve Jobs.

As much as the words coming from his mouth, or the Keynote slides being projected behind him, Jobs' demeanor and pure physicality were on display today, after months of near invisibility as he recovered from a life-threatening battle which included a much-publicized liver transplant in Tennessee, following his battle with a rare, curable form of pancreatic cancer just a few years ago.

My obsession with all things Mac and the rumors which sway the Cupertino-worshiping community to and fro has waxed and waned over the last decade or so. Right now, I know what smartphone I prefer and which OS I prefer, but I don't drool over software version numbers, gigabyte counts, or whether or not some band my parents used to listen to will ever make it online. But I do care about Steve Jobs - because of who he is, what he represents to Silicon Valley, and his ability to execute consistently in an amazingly challenging industry.

In December, when it was first announced Jobs would not be participating in Macworld San Francisco, I told you that I would teach my children about Steve. A month later, I told you I thought he should be immortal. And as silly as it may sound, I am already teaching my one year-olds about Steve Jobs.

Every night, when I read to my twins as they settle to bed, I am not picking up Dr. Seuss or Goodnight Moon. I have been reading to Matthew and Sarah from the insightful book, Inside Steve's Brain. As I tell these illiterate toddlers about Steve's successes and failures, even my wife listens in as she gets to know this Silicon Valley icon's history just a little bit better. And I am not just excited that Steve Jobs looks to be back in charge at Apple, but relieved.

Even as we kept hearing his state was improving, the rumor mill has not been kind to Steve. Outside the blog, friends of mine who know his family and acquaintances have told me of him putting his affairs in order, or reducing his traveling to keep his health up. They have speculated he won't stay CEO of Apple long, and have been concerned that he might not fully recover from his illnesses. But today's event put an end to much of that. I don't need to see Steve Jobs perform a physical, or have his medical records posted on Apple.com for all to see. It's his brain that needs to work, and even if he is skinny, his mind is ever so sharp. He rightfully has ascended to his position atop Apple. Even if you were underwhelmed by Apple's actual announcements today - if you wanted to do more than rearrange your iPhone apps from iTunes, or you were waiting for the unreleased tablet, you have to be happy that one of the industry's real thought leaders, a man for whom much of us owe a great deal, is back with us.

Welcome back, Steve.

TweetDeck Intros Twitter Directory, Expands Social Network Support

When TweetDeck first debuted more than fourteen months ago, it changed the game in terms of what users expected from a Twitter client. Iain Dodsworth's creation took Twitter out of the Web and onto the desktop, and introduced concepts such as Groups and integrated search (then done with Summize). Following the product's one year anniversary in July, Dodsworth is expanding the vision of TweetDeck to be more than just a Twitter client, instead acting as a "browser for the real-time Web". Today, TweetDeck moved further in this direction by adding MySpace support, expanding its integration with Facebook, and interestingly, starting a hand-selected Twitter directory that sits in between Twitter's controversial Suggested User List and the anarchy of WeFollow.


The New TweetDeck (Click for Full Size)
For diehard TweetDeck addicts, the changes are obvious. Instead of a string of third-party integrated services, like 12 seconds or StockTwits, you see only the major social networks - including Twitter, Facebook and MySpace. Each has sub-buttons when you select the top level site, and you can select an action below. The additions now mean you can view your entire Facebook stream in TweetDeck, including videos, photos and other social activity, including, yes, status updates. From within TweetDeck, you can also organize Facebook friends into groups and see photo albums without opening the Web browser.

While we may turn our nose up at TweetDeck's MySpace integration, Iain and team are trying to make the application a single destination for the Web's most popular networks. Facebook and Twitter are clearly growing like weeds, and Dodsworth's pet project is positioned to capitalize on that growth - with or without the "real time Web" buzzword.


The New TweetDeck Can Manage Your Facebook (From My Wall)


The New TweetDeck Directory
Meanwhile, the TweetDeck directory is a clear improvement over Twitter's unexplained Suggested User List (SUL), but looks like it's at the beginning stages. From http://tweetdeck.com/beta/directory/, you can see Twitter users, organized by topic, along with the number of users included. Should you find a group of users you like, click "Add column", and their tweets will be displayed alongside those groups you have already configured. No group in the directory has more than 50 accounts, but some can be quite small, such as "EU Politics", which sports only three. The idea? The site says: "Sometimes it’s hard to find people talking about things you’re interested in on Twitter. So we’ve created the TweetDeck Directory to make it easier to find and follow your favourite subjects, a bit like a TV Guide for Twitter channels." This is similar to WeFollow, where people can tag themselves and be included (although the site is extremely high-follower centric).


Selections from The New TweetDeck Directory
Clear benefits to the new TweetDeck, slugged with version number 0.3 include the ability to browse Facebook and Twitter together in parallel. Should you be one of the odd users who also manages an active MySpace profile, then the story gets even better.

In an e-mail introducing today's changes, Iain clarified the goals, saying that with today's Internet being as much about streams as active Web pages, that " people need a new way to filter and interact with the current generation of online properties." He is clearly trying to take TweetDeck beyond Twitter - becoming what could be the future of social browsing.

Editor's Note: This story was intended to come out in a few hours, when the software was available, but other publications have released early as well - so the proverbial cat is out of the bag.

College Football's Debut Makes ESPN ScoreCenter an iPhone Must

This last weekend marked the beginning of the college football season at universities across the country. My Cal Bears managed to wallop the visiting Maryland Terrapins by a 52-13 margin, avenging last year's ugly loss at College Park. As I couldn't watch the game, traveling to Southern California, I kept tabs, using my iPhone, by using ESPN's ScoreCenter, a low-frills app from the self-proclaimed "Worldwide Leader in Sports" designed to get me the data I want quickly - with a clear focus on real-time game results, instead the more fluffy features you can find with just about any sports media.


ESPN ScoreCenter on the iPhone: Scores from Any League
ESPN has a long history of experimenting with its Web site - being among the first to embrace Java in the mid-1990s, and streaming video earlier this decade. (See also: ESPN.com Launches New Beta Site, Reduces Ads, Integrates Video from December 2008) It has similarly moved its tech leadership to the mobile Web, with a dedicated site for old-school cell phones and the iPhone, including fun games, like ESPN Cameraman, and ScoreCenter - a cute play on its famous franchise, SportsCenter.

ScoreCenter, like the ESPN Web site, separates out the day's scores by sport. MLB is separate from the NBA, which is separate from College Football, the NFL and so on. But what displays on your iPhone is up to your own preferences. You pick the sports you want updates from, and you pick your favorite teams. You can even select which sports appear first when you open the application, and you never have to see updates from sports you don't care about. These selections are helpfully titled "mySports" and "myTeams", as part of the company's My ESPN push.


Drilling Down on Top Teams' Games on ScoreCenter
Sports already plays a big role on my iPhone. There are dedicated applications out there for MLB, NFL scores or College Football scores, each of which I've previously covered. And yes, you can get updates on sports news from many media apps. But ESPN's ScoreCenter gives me a customized cut of all the information, providing me the top level answer I need in terms of current scores from all my leagues, and with a few clicks, I can see the boxscores or even live gameday action. And for those of us raised on the ESPN franchise through TV, you should be happy to see they even have the familiar "Bottom Line" bringing headlines from around the sports world.


ScoreCenter, Customized For Me, Also Goes Deep Into Data
The app is a welcome alternative to other non-custom apps that give me way too much information about things I don't care about. With college football kicking off last weekend, I know I'll be checking in to ESPN's ScoreCenter to see what every team in the Pac-10 conference is doing, or browsing the Top 25, and getting updates on every game as they roll from East to West. The application, supported by ads, which display alongside the scores, is free. Find it here.

Ev and Biz Discuss Early Days of Blogger After 10th Anniversary

Today, the Web is lit up with reports of vulnerabilities in the geeky Web blogging platform, WordPress. Meanwhile, quietly, its predecessor, sporting 300 million active readers (measured on a 30-day basis), with nearly 400 million words added per day, Blogger, the platform I use, continues to chug away. Often seen as a blogging platform for the less technical Web user, Blogger, recently achieved its 10th anniversary, and invited its founders back to the fold to commemorate the milestone - including Evan Williams and Biz Stone, now better known for their work on Twitter, which has introduced a new form of Web communication to the world, commonly known as microblogging.

On a panel held this Tuesday at the San Francisco office of Google, who owns Blogger after its 2003 acquisition from Pyra Labs, the pair, along with a pair of Blogger representatives, and a few power users of the platform (myself included), looked back on the previous decade and how the world has changed over the years.

When Pyra Labs launched Blogger as a side-project, it was widely perceived that bloggers were "crazy", Ev said. "Who are you to think anybody cares about what you have to say?" he recounted. "It was blasphemy in a lot of ways, and now it is an accepted thing. All that has happened and created freedom of speech in areas and countries that never had them. What now?"

Not surprisingly, the same comments about "who cares" are now often thrown at those pushing their status updates through Twitter and Facebook multiple times a day. While others had doubts, Ev, Biz and others saw opportunity.

"It is just a realization of the potential of the Web - democratized media where everybody has a voice," Ev said Tuesday. "Like most mediums, it takes a while to figure out what to do with them. For years, technically anybody could put things on the Web, but we didn't know what the form was."

Ev's idea is something that is standard practice now, but broke the mold of publishing that had preceded it by decades, if not centuries. "The newest stuff goes to the top, and it doesn't need to fill a page," he recounted. "Now, we work at Twitter, and it is an extension of the same thing. It is very complementary to Blogger and the Web in general."

According to stats released by Blogger this week, the number of active contributors, numbering in the millions, has more than doubled in the last two years, and about a quarter trillion words have been written on Blogger since it launched in 1999. This move is a fulfillment of the vision seen by Ev, and Biz, who worked with Xanga and Pyra Labs before co-founding Twitter.

Biz, taking a longer-term view said, "Over the last ten years, it's like we have been watching a shift in how people communicate. They are moving into new realms, and Blogger was at the beginning of this." He added, "What we are all doing is experimenting. We are finding new ways to add nuance. I have an optimistic view of it, in that we are trying something new. If a user pisses off enough people, it's not going to work."

While Biz and Ev may have been ahead of the game in creating and promoting Blogger (and now Twitter), they don't consider themselves visionaries, only that they were able to capitalize on a new medium, seizing trends and making them easier to achieve.

"A year or two in (to working at Pyra Labs), we said blogging was going to be a big deal," said Ev. "People could publish to the Web whenever they wanted."

Ten years in, the team at Google sees that Blogger is more than just a publishing platform, but also, a great way for them to expand the visibility and evangelize the ever-increasing family of Google products. Rick Klau, product manager for Blogger, who arrived at Google following the FeedBurner acquisition, explained:

"We are a big distribution platform for a lot of other Google products," Rick said. "The minute something is launched for Blogger, you can scale to millions of users and hundreds of millions of interactions, per day. If you think narrowly of Blogger as a publishing platform for individuals, how can we make it easier to fix the other pieces of the puzzle?"

The early days of Blogger ran into some of the same perception issues many people have around Twitter, particularly when it comes to the level of spam on the service. But the Google team has been working to dramatically lower the amount of junk blogs (or 'splogs') on Blogger.

"If you dial back the clock two to three years, Blogspot had a lot of spam," Rick said. "That could have limited adoption, or contributed to people moving. We talk every week at our team meetings, what percentage of page views do we believe to spam in the last seven days. That's in the low single digits now, and has consistently gone down."

Amusingly, prior to Google's acquisition of Blogger, Biz and Ev pioneered the integration of AdSense on all blogs on the service, but on Tuesday, they admitted they actually made more money from customers paying to opt out of ads than they ever did from ad revenue. Now, of course, Blogger has introduced a "Monetize" tab, so users can easily integrate AdSense and make money for Google, which Rick Klau said led to adoption that wasn't just "hockey stick" growth, but like "a cliff".

With time, blogs became less about egos, or even in driving ad dollars, but instead, play a role much like journalism, where many are taken very seriously, Ev observed.

"The tone changed from this being drivel from egocentric people, to something being powerful to share their voice with the world," Ev said. Everything would have been surprising to view it from the 1999-2000 perspective. We started Blogger as a side project, which we wanted to draw attention to our real product. It took me a year to shake that notion and kill the other product. The idea that it would shape the lives of millions of people was out of the realm of possibility. There were more people able to publish more things more quickly, which was very powerful."

This empowerment of the user led to a number of small changes at Blogger, including one where Biz said they altered buttons to say "I Power Blogger" from the previous "Powered By Blogger".

"We realized that it's not your technology making this happen, but everyone using it and the decisions you are making. It's doing its own thing now," Biz said.

As I have said a few times, as much as we may enjoy the technology required to get our conversations and observations online, it is more about what is delivered than how it happens. Twitter, Blogger and all these tools are infrastructure, and often, the community can help drive a product as much as the product can drive the community. Ev and Biz look to have struck gold twice, and ten years in, despite fierce competition from Wordpress, TypePad and other services, Blogger continues to grow.

Brizzly's Sharp Twitter Web Interface Hides Loads of Unique Features

As Twitter becomes infrastructure, and its features become well-known, it has become a challenge for third-party clients, like TweetDeck, Seesmic, HootSuite, Tweetie and others to separate from the pack. But a recent entrant, Brizzly, has a serious advantage that looks to be paying dividends. You see... the core team consists of Google refugees who left the Mountain View mothership after years of working on cool projects like Google Reader to try and continue innovating in a new space (much like Ev and Biz did when they left Blogger and eventually founded Twitter).

The team, properly called Thing Labs, also responsible for Plinky, has in a few months' time created a unique Web interface to Twitter that supports grouping, multiple accounts, inline multimedia and photo support. In addition, the site has also taken on a unique approach to managing the ever-popular trending topics from Twitter, and has an ace in the hole which lets you mute somebody who might be dominating your feed.

For the last six weeks, I have been using Brizzly, in addition to my monitoring Twitter through Seesmic's Web client, the company's standard interface, and wherever else Tweets may land - including FriendFeed and Facebook. And while there is no question the product is in its early stages, some of its major features are missing from competitive products.

Upon logging in, Brizzly leverages your Twitter credentials, using OAuth, to find your account data, including friends' updates, replies and direct messages. It also includes saved searches that you have enabled through Twitter.

These categories, including your direct messages in box and sent items, are on the left side of the screen. What's new, compared to the standard Twitter UI, is the addition of groups. You can make as many groups as you like, ensuring you don't miss updates from your real friends. For example, I have one called "Google Ecosystem" that's filled with current and former Googlers. This function is similar to Groups from TweetDeck, or Lists in FriendFeed. Seesmic, another Web client favorite of mine, doesn't yet support this feature.


Creating a New Group Called "Real World Friends" in Brizzly

My "Google Ecosystem" Group Displayed in Brizzly

The right side of the screen is where individual direct messages will appear, where you can view them or quiet them by clicking "Shh...". In addition, you can see trending topics, not just listed, but defined, by other Brizzly users. Think you can explain why Jay-Z is a trending topic? Just click "Why?: and put in a note.

The Brizzly team has taken steps to also make Twitter a little less text-centric. While Twitter continues to be limited by the number of characters people can send, and only showing text, Brizzly displays videos and photos from a variety of third-party sites in line. You can also post photos directly from Brizzly and have them hosted by Brizzly, with a dedicated page showing you how many views the photo got, along with your corresponding tweet.


One Image I Shared In Brizzly (and its stats)

Another Image Flowing Through My Brizzly Stream
A few weeks ago, I talked with the company's co-founder, Jason Shellen, for his thoughts on Brizzly, and what the team is trying to do in what's no doubt a very crowded space.

"We took a big bite out of the social Web with Google Reader. With Brizzly, our intent was to do some fun things with Twitter and see where that takes us," Shellen said. "Chris (Wetherell) and I come from a very social background, so we know that each community has its own flavor. With FriendFeed, the aggregation of all that stuff made its own community. We thought maybe what we can do is take you where you are in your community and give you better tools to manage that tool better. We are not trying to displace Twitter or Facebook, but make it a one stop shop with rich features on top."

Want to try those rich features, including the ability to retweet in line, and mute overtweeters? There are 250 invites, just for louisgray.com readers. Enter the code of daringbaking when you go to open an account at http://www.brizzly.com.

FriendBinder's Social Aggregation Console Open for All

More than a year ago, we first talked about FriendBinder, which was one of many services offering lifestreaming capabilities, aggregating your information from different social networks, and letting you follow friends from each network in one place. It didn't have the polish of other sites, like FriendFeed, the high visibility of networks like Facebook, or the dollars behind it like Plaxo and MyBlogLog. But what it did offer was the ability to "tier" friends in terms of how interested you were in their updates, and to act as a console. But it wasn't open to everybody, until earlier this week, when developer Richard Cunningham finally opened the doors.


FriendBinder Pulls Updates from Around the Web (Interest Level: 5)
In the wake of FriendFeed's buyout from Facebook, and the siren's call that is Twitter, social networking users are no doubt reticent to invest time into "yet another network" or "yet another aggregator", especially as many of the aggregation functions that were once enough to launch a separate site are now being incorporated by the giants (see: Facebook). But FriendBinder has some interesting features worth taking a look at.


Comments and Likes from Facebook Are Streamed to FriendBinder
Since its initial release, FriendBinder has benefited from enhancements by some of the larger sites. By pulling in data from Facebook friends in FriendBinder, I can see comments and likes from within the site, and can even make comments to Facebook from within FriendBinder. In addition, Twitter replies and direct messages are displayed on the left side, in their own stream, letting me respond from within FriendBinder.


I Can Update My Twitter and Facebook Status from FriendBinder
Also, in parallel with Facebook and SocialToo both announcing ways for you to update your Facebook and Twitter followers simultaneously, this is something FriendBinder does as well.

FriendBinder's goal is not to be a social network. It doesn't have any native content owned by the service, nor does it have likes and comments or distinct connections on the service that make others social. But it does find all your friends' updates in one place, without requiring them to join. You can import your profiles from YouTube, Twitter, Facebook, Digg, Del.icio.us, Flickr and Last.FM.

To check out FriendBinder, go to http://www.friendbinder.com.

SocialToo Extends Battle Against Twitter DM Spam With New Feature

SocialToo, a social Web utility aimed at enhancing your experience on Twitter, Facebook and other sites, is well known for its autofollowing capabilities. But with the rise of marketing and spam on some sites, Twitter especially, the noise has gotten out of control for some people - as you have seen a small number unfollow all their connections, in effect rebooting their accounts, and others complain mightily about the noise that has arisen from junk direct messages. With a new feature introduced today, SocialToo has made it very easy to stop those broadcasting junk into your stream with one click.

The new feature extends Twitter's capability of bringing direct messages to your e-mail, and adds options below to let you report the sender as spam, block them, or report them as sending automated direct messages. And unlike competitors, including Topify, it can be done without having to send this specific message to one of their dedicated e-mail addresses.

As an advisor to SocialToo, I often get access to some of the features early, and this enhancement has already paid dividends. Now, instead of just manually deleting the DM, I can click and send the person's annoyance away forever.



One DM via SocialToo I Was Ready to Zap

More than just this utility, SocialToo lets you set up a blacklist of keywords from within the site that you may never want to see in DMs, ever. That means you never have to see updates from Mafia Wars or Spymaster or whatever your least favorite junk spam of the week is. That can be found in your SocialToo account's preference tab here: http://socialtoo.com/twitter

If there is a way to communicate with people, spammers will do their part to find an exploit. SocialToo is trying to be part of the solution and helping to clean up your social networking experience.

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Disclosure: I am an advisor to SocialToo

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Twazzup Live: Best Twitter Profiles Anywhere, Powered by Real-time

Twazzup, which initially launched as an alternative search engine for finding popular items on Twitter, has expanded its reach - first with the product offering customized versions of its page for specific events, charities, or even political movements, like the upheaval in Iran, and now, perhaps in stealth mode, the company is working on a channel called "Live", at http://live.twazzup.com/, which presents the most thorough profiles available for Twitter - a remarkable step ahead of the standard offering.

Twitter profiles are pretty vanilla. Everybody's Twitter profile (like mine here) shows your most recent tweets, a quick Web link and bio, and your following vs. follower counts. But looking at this page doesn't give much indication of who is getting engagement, who the person is influenced by, or outside of the last 20 tweets, what they tend to discuss.


My Live.Twazzup.com Profile
The new live.twazzup.com service, in contrast, focuses less on the numerics of one's profile, but what actually happens when they hit the send button. As you can see on my live.twazzup.com page, the service shows top keywords and hashtags I use, my most recent tweet, who influences me, where my last few links have headed, and most interestingly, a real-time results stream of people who have mentioned me on Twitter.


A Live.Twazzup.com Profile for @QueenOfSpain
The result is a very clean and informative way to see who is participating in the conversation with any individual, and what they are promoting in their link economy.

With the rise of spam bots and autofollow or auto-unfollow services, the total numbers are getting less important over time, in my opinion. Twazzup is looking beyond the numbers and showing us the bigger picture - delivering what I believe to be a more accurate profile of who we are on Twitter.

You can find your own Live Twazzup profile at http://live.twazzup.com/. Just add your user name.

Social Media Is Infrastructure: PR, Marketing, Ads Safe

Practically the only thing guaranteed that social media will kill is your free time. Maybe it will kill your real-world social life too, but that's only if you choose to have an intimate relationship with your computer, at the pure neglect of the world outdoors. While it's popular and tempting to say that social media is poised to eliminate core business elements, such as marketing, public relations, or advertising, the truth is that the latest Web tools are simply infrastructure, to be used well. More traditional departments in business, and the third party vendors who provide their services, will need to adapt to a changing world, but they aren't going anywhere.

On Thursday, the refrain that PR, Marketing and Advertising "Suck" was debated in a panel I participated in, featuring Loic Le Meur of Seesmic, Guy Kawasaki of AllTop (as moderator), Steve Patrizi of LinkedIn and Renee Blodgett of Magic Sauce Media.

Loic's experience of having hired and fired an expensive (to him) PR firm in his first years promoting in the Valley, combined with his visibility and success that has largely been self-led, as well as a general sense that quality is missing from much of the industry, has seen him question the entire process. In a detailed blog post, Loic cites bad practices including fake reviews and press releases, and contrasts that with how major Web services, like Twitter and Facebook, have largely relied on word of mouth to bring their message to new users. And it was with this background that we participated in Thursday's discussion.

Guy Kawasaki asked each of us how we could successfully market our products if we had no budget, or a very small one - which fell below a typical retainer for any reputable PR firm. Most of us, myself included, recommended utilizing your personal relationships and network if you had no cost. I also recommended reaching out to second-tier bloggers, who can be your product's biggest advocates. Loic said you should get a community manager for low cost to see what people are saying online and respond quickly.


Tap Into Your Personal Network to Save Money
Much of the conversation was framed in terms of listening to services like Twitter, and blogs. It was debated what constituted spamming on Twitter. Renee said that listening for keywords and reaching out to potential customers was a major part of how her clients found prospects - which I agreed with, but others questioned. I said that sending somebody an unsolicited note on Twitter to gauge interest was just fine the first time, and spam the second time. Meanwhile Steve Patrizi kept asking his board of directors for more money.

For as much fun as I have talking about new and cutting edge applications on this site, I recognize that the actual penetration for many of these tools is very small. While some services have started to go mainstream, many other tools, including traditional public relations and advertising, tools as basic as Google AdWords and customized landing pages, are absolutely necessary, especially as you travel up the approval foodchain in the enterprise - trying to convince C-Level buyers to acquire what could be six-figure products. So I tried to discourage some of the over reliance on social media tools for those companies who are trying to reach all their customers.


This Panel Is Going to "Suck" If I Hear Twitter Two More Times
When change happens, people tend to get nervous. It's a fact of life. When you hear examples of bad behavior, it can be easy to assign an entire industry or group of people all the blame.

It is my belief that smart public relations firms, smart marketers and smart advertising firms will not shrink away from the challenges that come with reaching potential influencers and buyers in new places, which require a breadth of awareness, and rapid responses. Those that embrace tools, and recognize them to not be scary - taking to blogging and tweeting and social networking as quickly as they did e-mail and phone calls, will be leaders for the next five to ten years.


What If You Get Negative Feedback?
Practice "Truth In Marketing"
Do PR firms screw up and do ads get ignored? Absolutely. We can each probably think of many cases where that has been the case. But Web sites didn't put those firms out of business, and neither have blogs. Social media won't do so either, unless these firms and individuals are closing their eyes and pretending the tools don't exist. That Loic and others are thinking about the major changes that are underway in our industry is fantastic. That Loic has been able to listen well and leverage his personal brand to help raise visibility for his products has no doubt been very effective. But saying an entire industry "sucks" or is unnecessary is overdoing it. These are tools to be leveraged, and I look forward to each of these industries growing with these tools and delivering new best practices that benefit us all.

See Also:
Loic Le Meur: PR, Marketing and Advertising suck, now what?
Kosmix Blog: Advertising, PR, and Marketing Suck! Now What?
Down the Avenue: Advertising, Marketing and PR Suck: Now What?
Shari Sax: Is Social Media THE ANSWER when traditional marketing “sucks”?

Videos Courtesy: Shari Sax's YouTube Channel