November 25, 2009

BackType Feeds Partners Faster, Thanks to PubSubHubbub

BackType, the most robust and feature-rich comments tracker on the Web, has expanded its services over the last few months to include a number of new items, including the launch of BackTweets, to find shared links on the microblogging service, a TweetCount plugin to highlight the number of times items have been retweeted, and a BackType Connect plugin for WordPress to show related conversations around the Web attached to your blog. The company's API is also used by popular services including and Disqus, who leverage the service to find external links and related tweets. Today, these downstream partners can expect updates to happen in near real-time, thanks to BackType's jumping on the PubSubHubbub bandwagon, in a partnership with Superfeedr, providing practically instantaneous updates downstream.

Superfeedr, one of the more aggressive services promoting PubSubHubbub, is providing the legwork for BackType, acting as a hub, pushing updates automatically as they are discovered. In today's post, BackType says the move reduces load on publishers by sending feed updates to all potential subscribers, without requiring multiple polls, and avoiding the arbitrary nature of clients' periodic requests.

If you subscribe to BackType to follow individuals' comments, or if you simply use Disqus or BackType connect on your blog, the move will ensure updates reach your content faster than they ever have before. In a Web world that is getting increasingly real-time, the name PubSubHubbub keeps popping up, and BackType is staying on the leading edge of innovation.