September 03, 2009

SocialToo Extends Battle Against Twitter DM Spam With New Feature

SocialToo, a social Web utility aimed at enhancing your experience on Twitter, Facebook and other sites, is well known for its autofollowing capabilities. But with the rise of marketing and spam on some sites, Twitter especially, the noise has gotten out of control for some people - as you have seen a small number unfollow all their connections, in effect rebooting their accounts, and others complain mightily about the noise that has arisen from junk direct messages. With a new feature introduced today, SocialToo has made it very easy to stop those broadcasting junk into your stream with one click.

The new feature extends Twitter's capability of bringing direct messages to your e-mail, and adds options below to let you report the sender as spam, block them, or report them as sending automated direct messages. And unlike competitors, including Topify, it can be done without having to send this specific message to one of their dedicated e-mail addresses.

As an advisor to SocialToo, I often get access to some of the features early, and this enhancement has already paid dividends. Now, instead of just manually deleting the DM, I can click and send the person's annoyance away forever.

One DM via SocialToo I Was Ready to Zap

More than just this utility, SocialToo lets you set up a blacklist of keywords from within the site that you may never want to see in DMs, ever. That means you never have to see updates from Mafia Wars or Spymaster or whatever your least favorite junk spam of the week is. That can be found in your SocialToo account's preference tab here:

If there is a way to communicate with people, spammers will do their part to find an exploit. SocialToo is trying to be part of the solution and helping to clean up your social networking experience.

Disclosure: I am an advisor to SocialToo