With tens of thousands of different iPhone applications out there, it's doubtful that many iPhones have the same array of programs. Each time I see a friend page through their loaded iPhone apps, I discover new ones I had never heard of, and they too find surprises from what I have loaded. Appsfire, a new service from Ouriel Ohayon, creator of Topify, lets you share your favorite iPhone apps on the Web, making the iTunes App Store more social.The service, currently available for Mac OS X clients, with a Windows version planned to debut soon, scans your iTunes library for installed applications, presents them on the Web in a faux iPhone interface, and encourages you to share your library with friends by way of social networks, including Twitter and Facebook.
The purpose? Helping solve the discovery of relevant applications - a process Ouriel says is "ignoring".The service is in closed alpha now, but we have 50 invites available, first come, first serve to Mac OS X users. http://bit.ly/appsfireLG
You can see some example Appsfire libraries here:
- Ouriel Ohayon's Appsfire: http://bit.ly/ourieltopapps
- Louis Gray's Appsfire: bit.ly/lgiphoneapps
Also part of Appsfire? A new link shortener for iPhone developers and bloggers, who all know the usual links to the iTunes Store are a complete pain. You can find that here.

An intro to the service can also be found on YouTube.