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June 26, 2009

Ignoring Rationality, I Subscribed to Sirius Radio Yesterday


Last week, I told you that the new iPhone application from Sirius Radio solved a problem I didn't have, namely gaining access to good music - which I can get from numerous sources, including my bulging iTunes library, Last.fm, Pandora, or even streaming radio sources built into iTunes itself, like those from Digitally Imported. But despite my protests, I gave in yesterday and paid up, making Sirius' foray into iPhone applications already responsible for at least one net new customer.

As I mentioned last week, I always had hoped to have streaming high quality satellite radio in my next car, but missed the boat when I bought a used 2006 model and didn't get the chance to configure it myself.

After initial struggles getting the app to work in the car, the application has worked beautifully for the remainder of the seven day free trial that came alongside the iPhone app. I have made turning on Sirius Radio (and primarily the station Area) part of the process of my turning the car on. And if you're a diehard electronic music and techno fan, I can tell you there is just no substitute for Sirius' set of stations on any network I have ever tried.


The Sirius Lineup on Pulsar

But if I were only using Sirius in the car, I still would have passed. Instead, I have also been playing my Sirius stations on my laptop, using an application called Pulsar, from Rogue Amoeba, that makes getting the music on my desktop very easy indeed. Now, I can listen to Area, and get shows from Robbie Rivera, Bennie Benasi, Paul Van Dyk, John Digweed, Carl Cox and Paul Oakenfold any time I am near the computer or the iPhone (which as you can assume is darn near all the time).


My Favorite Sirius Stations on Pulsar

And it's not just the unmatched content on the channel that had me convert. It's also the complete lack of commercials on Sirius, and of course, elimination of static. Pure satellite sound pumping through my BMW speakers on 280 is just amazing, as you can probably imagine.

Last week, when I was first talking about possibly buying Sirius Radio, Thomas Hawk repeatedly said "music wants to be free". But I will always pay for quality - and Sirius Radio has it. I cannot wait until the next long trip when I can charge up the iPhone, hook up to the dash and hit the gas, with perfect music flowing alongside. So don't tell me it was an irrational move, one that was a waste of money, or that I had better alternatives elsewhere. Music, like art, is emotional, and I have no qualms about reversing my position.