May 28, 2009

RakedIn Takes On Portals With Focused Finance Site

Today, a good amount of the news we get about businesses and the individuals at these companies comes from horizontal portals and news organizations that have other priorities - be it search at Yahoo! and Google, or politics and entertainment, like at CNN. Meanwhile, social sites like LinkedIn and business tools like Jigsaw and Hoovers are accruing personal details about many companies. A new site, debuting today, called RakedIn, has launched, trying to interweave the personalities behind the businesses you watch with up to date stock and financial information, as well as company overviews, with key leaders and board members.

RakedIn, launched by Mike Yavonditte, the former CEO of Quigo, who left AOL following that company's $340 million acquisition at the end of 2007, says it now has a collection of more than 200,000 companies and half a million people covered on its site, on day one, a number it anticipates to continue growing over time.

RakedIn's Search Engine Finds Data On LinkedIn

RakedIn's Profile of Twitter, the Company

The site's front page displays featured headlines and an update on the day's stock markets, headlines from across a wide range of industries, and the day's biggest losers or gainers. Aiming to have the most up to date information available, you can dice the information by industry, or even by press releases, company filings, or other news. The site even helpfully tells you if there are more headlines that have loaded as you read the current news - saying they have "raked in" new updates.

A Sample from RakedIn's Financial Data Headlines

RakedIn Also Shows Detail On Individuals Across Companies

Like Yahoo! Finance and Google Finance, you can dive down into any specific company, such as Microsoft, Google, Yahoo! or any of the Dow components. A company page, assuming it is public, will highlight the latest news, insider trades, employee compensation and other personnel highlights - as well as where the company ranks versus its peers. (For example, Microsoft has the highest earnings in Washington State and is the 88th largest employer overall tracked)

RakedIn's Profile of Microsoft's Steve Ballmer

One of the biggest aspects of RakedIn is the benefits of near real-time. During market hours, you can see stocks rise and fall, and headlines slot their way in to company pages. And the site even tracks your most recently viewed pages, giving you fast access should you want to return.

My Recent Activity on RakedIn Is Tracked

And for the largest companies, you can see how their extended families operate. For example, for EMC Corporation, you can see its related businesses, including VMware, Iomega and Documentum, as well as their estimated revenues, profits and employee counts.

RakedIn has a wealth of information, especially for a inaugural debut. And their focus might give people a very real alternative to the portals who are simply aggregating data from everywhere. Check it out at