April 24, 2009

Conquer Information Overload at the Inbound Marketing Summit

Earlier this week, I mentioned I am scheduled to speak at the Inbound Marketing Summit, featuring Chris Brogan, Tim O'Reilly, Tim Ferris, John Battelle, Loic Le Meur, Brian Solis, Charlene Li, and others. But it turned out that O'Reilly and I actually were on so close a wavelength that we practically submitted the same speaking topics. Aiming to be flexible, and let O'Reilly close strong, I thought we would revisit one of our favorite topics - how to avoid proverbial information overload, and find the right data at the right time, no matter where it is.

On Wednesday at 4:25 p.m. in San Francisco, just before O'Reilly finishes up, I'll be speaking on the topic, "There Is No Information Overload. Finding a Signal in the Noise".

The topic description leaves you with a little tip on what's coming:
"With a nearly constant stream of information related to you, your product and company from all corners, it can at times seem overwhelming. How can you break through the noise and find out all you need to, without being overwhelmed with a data tsunami? Don't just look to a chief information officer. Look to be a chief signal officer, by selectively finding where to listen, when to listen, how to listen, and if you should engage."
I've talked before about tackling information overload, and I'm looking forward to participating at the conference.

I do have a pair of VIP tickets available if you want to go, so send me an e-mail if you're interested.