March 05, 2009

Technorati's Revenge? The Site Is Beating Google for Blog Reactions

To laud Technorati is going against the flow, to say the very least. The once-omnipresent blog search engine has practically been reduced to a state of irrelevancy, thanks to inconsistent uptime, odd product launches and withdrawals, nonsensical redesigns, executive turnover and aggressive competition from others - primarily Google Blog Search. In previous posts on Technorati, I've referred to them as "totally toast" and "fighting off irrelevance". But surprisingly, especially in recent months, the moribund site has consistently beaten Google in terms of finding new and accurate links to my blog or mentions of the site, while Google's results have actually gotten less relevant over time, including false positives from blog rolls and the like. No doubt this had much to do with why Rob Diana, in January, said for the most part, that blog search sucks.

Google is set up to find all of the world's information, and it is doing a fantastic job at that, as we all know, and it is the gold standard for search in practically every regard. But it's maybe too good. The company's over-aggressive spiders are just as likely to trigger false positives in terms of knowing what is a blog and what is not, or what is a blog post or what is simply sidebar information. Last August, I highlighted one issue, when MyBlogLog activity was spawning false positives. On other occasions, I've seen updates from aggregation sites, like Socialmedian, do the same. At this point, my bookmarked blog search from Google to find reactions excludes no fewer than four sites, to try and filter down the accurate results.

And as I'm fighting off false positives with Google, Technorati is quietly finding me mentions that I can't get using Google, which relies on keywords instead of links. Not even the advanced blog search page on Google lets me find links to a site the way most bloggers want to find.

Technorati, for instance, found me links from,, and from Regular Geek in the last few days, which were pointing my way, but didn't mention my name or site domain - and I'm finding this to be the rule, rather than the exception. While at one point I'd stopped visiting Technorati, I've now returned to the site on a frequent basis to see responses, and participate in the conversation wherever it may be.

Technorati's benefits over Google Blog Search may no doubt be short lived. Maybe Google Blog Search will solve some of their issues soon, and develop new features, while Technorati has been relatively stagnant. And I'm still waiting for somebody to come up with the "inverse Technorati" idea I floated back in October of 2007. I'm not saying Technorati is perfect, or winning me over as a major force to be reckoned with in innovation, but if I want to know who is linking my way and extending the conversation, they're still doing a good job, and beating Google, which is a significant feat.