During the debut of the application, Loic was keen to try and help redefine Seesmic. He said simply, "Seesmic is more than video now, it is about sharing with friends."
Connecting to Facebook With the Seesmic Desktop Tool
I currently update my Facebook status with my updates I send to Twitter, so for those people who use Twitter and synchronize the two, there may be little need for the new tool, but there are many others who have made Facebook their home for social networking with friends and family. With some now 50,000 applications running on the Facebook platform, as Morin mentioned today, the new Seesmic application both has the option to be seen by very many users, but also the chance it could be overlooked, unless Facebook also chooses to push its visibility.
Updates from My Friends and Updating Myself
There is some curiosity as to why Twhirl was not made the conduit for these updates. The product, primarily focused on Twitter, also enables updates to FriendFeed and, of course, Seesmic. It could be that Facebook wanted a native app dedicated to their site, or it could be that Loic wanted to gain the market visibility by building a new category of desktop utilities. (Of course, you could see CenterNetworks' video to learn more)
You can find the new Seesmic Facebook updater at http://www.seesmic.com/facebook. From there, you'll be taken to the Facebook site, upon getting connected, and you can download the AIR application. Loic officially announced it on his blog here.