While new movies and blockbusters hit the theaters each weekend, it's been a long time since we made the effort of going to the theater, paying $11 and up per ticket, stomaching high prices for food and drink, and even then not having first dibs on seating, lacking the ability to pause or rewind the film (like on TiVo or Apple TV), and being forced to sit through an incredible amount of previews and pre-feature ads.
Our living room TV and laptop are the new theater.
But this still means we're missing out on the experience of seeing a new movie in its opening weekend, and being part of the conversation with others who have caught up on the latest Hollywood mega hit. By the time these one-time hits have reached iTunes, and therefore, the Apple TV, months have likely passed by, and often, the interest I once had in seeing the film has passed, leaving me more likely to do something else.
The movie theater industry has already lost me as a customer, for the most part. But they can get some of my revenue back if they strike a deal with Apple, and make new releases available on iTunes the day they debut in the theater.
I propose the following pricing for a 24-hour new movie rental:
- $9.99 for viewing in the first two weeks.
- $7.99 for viewing in weeks three through six.
- $5.99 for viewing in weeks six through twelve.
- Standard iTunes pricing for all weeks afterward.
- March 22, 2007:
The Apple TV Debate Is Upside Down
April 11, 2007:
How Apple Could Crush Netflix Now
September 15, 2007:
Adding Movie Rentals to iTunes Would Save the Apple TV
October 29, 2007:
Eight Reasons the Apple TV is Failing, and How It Can be Saved