So far, I haven't yet tried to convert louisgray.com to any kind of real brand, despite my previous comments that your blog is your brand.
Many of the sites I frequent on a daily basis have done a good job to separate the brand of their blog from the individual behind it. MG Siegler converts to ParisLemon. Jason Kaneshiro turns into Webomatica. And Steven Hodson wears a cape reading WinExtra. But I haven't done it. I've had the domain name forever, and keep plodding ahead.
This gap in my self-branding has opened up the opportunity for others to try and define who I am and what the blog stands for. I saw a few great attempts in the last few days, from some influential blogs.
Mashable was very kind to me Monday night, in their ReadBurner coverage, when Mark "Rizzn" Hopkins said the site "is currently seeded with the linkblogs of several thought leaders in the tech blogging community, such as Louis Gray..."
OK ... Thought leader. I like that.
Then, today, VentureBeat had an outstanding write-up covering FriendFeed, and its growing momentum. The author gave a lot of credit for FriendFeed's rise to its initial users, saying: "It’s used by early Googlers and their many friends. The company was founded (and funded) by former Gmail team members Paul Buchheit and Sanjeev Singh together with Google Maps engineers Bret Taylor and Jim Norris. It’s also getting championed by early-adopter bloggers like Louis Gray."
OK... Early-adopter blogger. That's good too.
And later this evening, Chris Brogan, writing on the challenges of Social Media, reported he often hits a firewall at work, restricting his access to some sites, including mine.
He says, "I’m blocked 3-7 times a day, and almost always with an incorrect blocking message by the firewall company. For example, Louis Gray was blocked as religion. Only if tech geeks are now a religion, and then, I’m praying."
Line up at the altar, Chris. We're right behind you.
So, way back in February of 2007, I was called a friendly neighborhood geek. It looks like the geek label hasn't changed, but now, we're also being acknowledged as an early adopter with a unique approach to the tech blogosphere.
While I haven't worked on enhancing my personal brand, others are setting it for me. Right now, that's okay, and I just might start borrowing their words. Your friendly neighborhood early-adopter tech geek blogger, signing off.