It's January, and for most good Mac geeks like me, the initial post-holiday doldrums are immediately followed by anticipation of Apple's annual religious revival and trade show. Rumors typically fly fast and thick about what Steve Jobs will unveil. Live chats on multiple Web sites can slow servers and set traffic records. Spy photos are graded on their level of blurriness and new rumor sites can spring up on the strength of one good ruse.
But this year, I don't care.
You see, the story's changed. Apple used to make game-changing announcements at Macworld. Apple used to shock and surprise everybody at Macworld. And very often, I was left refreshing the Apple store online with credit card in hand.
But this year, I don't think that's going to happen.
You see, the story's changed. Apple is now making major game-changing announcements all year long. And they are no longer the underdog they once were - the little guy I could root for. Now, their market cap is three times that of Dell, and is just above that of Cisco. The big announcements, as far as I know, have already happened.
What could possibly take place to get me giddy? An iPhone update? Don't care. What about the second generation Apple TV? Don't care. The introduction of a new desktop application that runs Exchange? Maybe that would be interesting. An update to iPhoto that makes it go 20% faster. Please...
So... this year, I don't care.
The early comments about a tablet or a sub notebook or iTunes acting as a music label to sell its own songs aren't interesting. I already have a MacBook Pro. I already have an iPod Touch. I already have the first-gen Apple TV. And I already use iTunes for all my music downloads.
If they're finally getting around to movie rentals, then great. But that's in both the "obvious" and "about frickin' time" category. I won't be at Macworld this year, missing it for the 7th straight year, and while we'll be paying attention, we won't be expecting it to alter our life any.
Macworld Expo Eve 2006
MacWorld San Francisco 2007 Eve