One of the big drivers behind RSS syndication is the ability to publish once and distribute anywhere. A single posting to a blog is now not only posted on your main site, but through software RSS readers, e-mail applications, widgets and the like. Your content is also being taken beyond the Web browser and PCs to mobile phones, often with unpredictable results. One new startup, Wirenode, based in the Czech Republic, is looking to help you optimize your site for mobile access, so you can be sure it looks the way you would like.
I first met Tomas Zeman of Wirenode at the Plug and Play Expo in Sunnyvale in September, where he gave a demonstration of the company's product, and how you can easily create a mobile-optimized version of your site, confidently knowing it will display well on mobile phones, no matter the brand or carrier. Today, I got a follow up note from Tomas saying he had done me a favor and mobilized my blog, at http://louisgray.wirenode.mobi/.
(You can see a screen capture of what that mobilized site looks like on the right)
The promise of Wirenode is that publishers can take their presence beyond the browser, and modify the way mobile consumers access and view their content. Content owners can login to the site to modify the way it's displayed or make edits.
But, while Wirenode is working on optimizing your Web site for mobile access, mobile providers are optimizing their hand sets for what's seen as "the real Internet", Apple's iPhone included. Are people really going to go to my mobile Web site instead of louisgray.com on their handheld? I'm not sure. But we'll see where their technology is headed.
After all, how could you not root for a company whose "about us" page was written in ComicLife, and whose blog marvels at the wonders of the San Francisco Bay Area on a recent visit?
Want to get your blog or Web site optimized for mobile phones and get your own wirenode.mobi address? Start at www.wirenode.com.