Some time over the last weeks or so, LinkedIn determined that a great addition to the front page would be the integration of news feeds via Google News about my company. Yet for some reason, despite the fact I can get company news from a myriad of other sources: Yahoo! News, Google News, RSS feeds and focused media, LinkedIn has forgotten just why we use the site in the first place - for business networking, not for news collection...
LinkedIn is never going to be my start page when I open my browser, and that extremely valuable front page real estate is absolutely wasted with the addition of company news. (See the right graphic for a blurred version)
In the face of potential competition from Facebook, LinkedIn may be feeling the pressure to continue to innovate, but I think this is absolutely the wrong direction. Leave the news and sports feeds to the portal sites, and stick to what you do best.
If you've really got a ton of engineering time out there to be utilized, please start here:
February 2007: How to Make LinkedIn Even Better
March 2007: 10 More Suggestions for LinkedIn
UPDATE: It'd be hard to say LinkedIn doesn't listen. This morning, when I checked the site, the news feed was missing, and I haven't heard anybody say that it's still there on their site (and not just removed for me). I don't know if it's a permanent removal, temporary, or just shown to a percentage of visitors, but if it has been yanked, that's very impressive speed. I can confirm multiple visitors from LinkedIn's homebase have read my note.