As many Mac-focused sites reported, including MacRumors and Chris Pirillo, you could save from $51 to $101 off the price of a new iMac, the same $51 to $101 off from MacBooks, and anywhere from $11 to $31 apiece on iPod Shuffles and the iPod Classic.
While Apple billed the sale as letting customers "save big on some of our best sellers", it seemed you're really only able to "save small" on some of their products. The company's front page also stated, "Save big on iPod, iPhone and Mac gifts," but instead of discount iPhones, you instead have the option to get price-reduced bluetooth headsets, or carrying sleeves. Not exactly the same thing.
If you were interested in getting a new iPod Touch, iPhone or MacBook Pro, there's no sale for you. So not even this Apple fanboy will be reaching for his credit card for this sale.