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October 08, 2007

New TAB Post: AAPL vs. APPL

For years, I've watched Apple stock closely, often as an investor, and always as a fan of the brand and the company. Over the last decade or so, it's no secret the company has grown to command significant respect for its innovation and dramatically rising sales. Yet, oddly, many in the financial community and elsewhere can't seem to get one basic thing right - the Apple stock ticker. (AAPL)

All too often, I see stories about Apple citing the company's ticker as APPL, instead of AAPL. It doesn't seem like much to be sure, but it can't be dismissed as a typo after years and years of seeing it happen. As the company's stock is at all time highs, above $160 a share, and sporting a market cap approaching $150 billion, it's time the company got more respect, and authors got the ticker right. A - A - P - L. AAPL.

That's the background behind my most recent contribution to The Apple Blog, titled Dudes, It’s AAPL, Not APPL!. Per agreement with them, I will not be cross-posting the piece, but instead, have provided a link. Enjoy.