August 23, 2007

For Apple Legal, Resistance is Futile

As I mentioned in a quick note on The Apple Blog yesterday, the latest rumor du jour is that Apple is set to soon release shorter, wider versions of the iPod Nano in a variety of new colors. While the initial "spy shots" on some sites have been blurry at best, subsequent requests by Apple Legal to a number of those sites, from to Gizmodo, and most recently, Paris Lemon, for them to remove the images, seems to be a lot like asking for the barn door to be shut after the cows have been released.

Once a rumor or leak hits the Web, it's out, period. If it's an Apple rumor, it's likely on Digg. Other Mac users, like I did, downloaded the images to their hard drives en mass, in the event the takedown notices were issued. If the photos were reposted anywhere, they're on blogs, and Google Images would be next to reindex the images in their library, and cache them forever. may crawl the page and take a picture. Even if Apple Legal reached out to everyone, and everyone complied, those images are out for good.

It's an oft-repeated sport for the Mac rumors sites to seek out leaked info, and then for Apple Legal to go after them. But even though I respect Apple's need for secrecy and privacy and for them to break the news, in the world of the Web, with such a maniacal fan base as they have, resistance is futile, and they might as well focus more on those internally who broke the rules, instead of shooting the messengers.