March 31, 2007

Is Technorati Going After Spam Blogs?

The issue of spam blogs, or "splogs" is a big one. As blog software becomes ever more easy to use, it's no surprise that robots and scripts have been built to make fake blogs, and are engineered to look very real, as the splogs usurp other's content and present it either as their own, or as a summary, so that they take traffic away from the original author. Google's Blogger platform was recently given a bunch of grief for being the biggest generator of fake blogs, called on the carpet by no less than Microsoft, who knows quite a bit when it comes to the world of spam.

But of late, some curious changes on the part of Technorati have me wondering if the blog-focused search engine is trying to cull spam blogs from its results database. While obsessing over one's Technorati ranking can become an art unto itself, I've actually seen the total number of blogs linking to decreasing over the last few weeks, which doesn't make sense. In the month of March, as we've seen record traffic and a good deal of popular posts around Google Reader, Digg and Apple TV, the number of blogs linking to has dropped, from 60 last week, down to 55 abruptly, and now today, to 53. Puzzling.

I can only speculate that Technorati is working to delete a massive number of blogs from its database. Those most likely for deletion would be those who don't offer original content. It is certainly a difficult task for Technorati, as some incredible resources, like TechMeme and Megite, offer no original content, but instead, organize links from other authors. How do you determine what is a collection of RSS feeds and links, or what is a real blog?

I hope they first get it right, and second, that everybody's Technorati score is accurate, mine included. The next step would be in my court: increase the blog's community and see if I can accurately, naturally, raise my ranking.