One of the more annoying trends I've seen as the mainstream and tech media try to embrace blogging is that everything is being rebranded as blogs, even if the content and frequency isn't changing. To me, main features of a true blog are that it's organized in chronological order (newest on top in almost all cases), is updated regularly, provides readers the ability to comment and have their comments displayed for two-way discourse, and features a time stamp. Yet, all over the place, you can see people say they are blogging, when in fact all they are doing is providing small articles.
In fact, many in the media have been asked to blog from their editors, and those who don't see benefits from a new medium cling to the old, in some cases issuing the minimum of updates to "check that box off" and keep their main attention on their mainstream articles. And as corporations increasingly move toward blogging, there is a very serious tug of war between those who want to spread and share the message and those who want to control the message. While some companies, like Sun, have offered employees open opportunity to blog on anything they wish, others like Apple and even Google (who owns Blogger - funny how that works) are very strict about their blogging policy. Do it at Apple and you are incinerated, while at Google, stories of new hires blogging have led to stories of new hires being fired. Only approved articles in a semi-regular fashion are posted to Google's blog sites, and even those posts do not allow comments. Cute. Isn't it odd that the owner of Blogger doesn't allow comments? What are they afraid of? Negativity? Too many comments? Look at Slashdot - somehow they can handle it.
Listening to ''Outside the Club, Zürich (Prelude)'', by D:Fuse (Play Count: 4)