March 24, 2006
Universal Movie Downloads Extremely Expensive
Apple has led the way in legal music and television show downloads, offering a standard of 99 cents per song, $1.99 for a video or show. The logical next step that everyone expects the company to take is to jump to full-length feature films, and in what appears to be a trial run, Apple has offered a TV movie for the price of $9.99. While that may have seemed steep in comparison to the per song price, it still makes sense, especially if you factor in time to download, time to watch, etc. In comparison, what makes no sense whatsoever is Universal's recently proposed "download to own" service. While one of the earlier announcements, Universal is requesting customers pay $17.50 for older films, and $35 apiece for new downloads. Wow. That is a serious cost, one I can't see paying at all! Barring the company offering new films with major actors on the Web before they hit the theaters, I just don't see the country's movie fanatics embracing this service. The charges will leave your wallet wishing you hit the theater and got a large popcorn, movie nachos and a drink for you and a date. Even that would cost less.